Creating a central resource hub

Malcolm ElsworthElectric Putty

Electric Putty

The challenge

Moving beyond HQ

Consistency is king

What’s inside a brand centre?

The rules

The tools

Print ready artwork

• Overhead: minimal• Ease of use: simple• Flexibility: limited• Control: strong

Desktop templates

• Overhead: Marginal• Ease of use: Some restrictions• Flexibility: Very good• Control: Good, if used as directed

Web editable templates

• Overhead: Direct expense• Ease of use: No barriers• Flexibility: Very good• Control: Excellent

Images

• Overhead: Minimal• Ease of use: Good• Flexibility: Very good• Control: Good, but can’t control

context

People power

The numbers

Platforms

File sharing

Website

Brand management product

Choose your weapon

Thank you

Any questions?

electricputty.co.ukbrandstencil.com

@electricputty