Cpwf On-line consolidation and next steps

CPWF ONLINE CONSOLIDATIONFindings and recommendations

Overview | Goals Create high level consolidation strategy

Review content to improve usability & information architecture

Minimize publishing workflow & efforts Generate high level functional

specifications & technical architecture

Overview | Process Review CPWFs online information

offering Conduct simple heuristic usability review Identify consolidation potential Review CPWF’s branding approach

Overview | Findings | General Fragmented information spread over many platforms Comprehensive search and other navigation aids are missing Current branding approaches do not support, rather damage

CPWFs brand Inconsistent data presentation throughout all platforms General user-friendliness and UX design offer room for

improvement Passive audience, no added value

These issues show the need for a DETAILED online communication strategy

Findings | Waterandfood.org Search offers limited functionality, search result display is sub-standard No sitemap! No legal disclaimer, invalid copyright information, no privacy policy Not accessible (WAI, BitV, etc) Dead and misleading links Media is not properly presented (i.e. Movie with the title “change” and no other info) Text heavy pages without optical clues, bullet points and are not web friendly (i.e.

Basin info)

The current website is not on par with today’s Internet communication standards

Findings | Social Networks Uses Twitter Does not use Facebook, Wikipedia (limited, BFP

entry exists) Non-Twitter audience is excluded from feeds Some feeds and website news overlap (could

be combined)No consistent use of social networking tools, lack of social networking strategy

Findings | Online Media Storage (Social)

Uses YouTube, SlideShare and Flickr Poor data quality (Audio, video, photos are

often of low quality) Poor meta data quality, makes it difficult to

use and generate value out of the media Most media is presented as standalone rather

than embedded in to article, topics, tags, etc.

Great potential not yet utilized

Findings | Online Media Storage (CG Space )

CG Space as authoritative CPWF product storage Good compliance, uses standards and open source Part of the CG System and many other CG institutes

using it. Seems to be constantly evolving and outside support. No access through waterandfood.org site tools

CG Space offers online document storage, standardization and outputs RSS/ATOM that could be implemented within waterandfood.org

Findings | Google

Maintains several Google sites Extranet content (For selected audiences) Inconsistent branding and design Collaboration enabled Excluded from main website (Good!)

Google sites offers collaboration & interaction functionality, seems to be a good choice for an Extranet (Best to hide pages until log in)

Findings | Project; Basin; Research sites Limited branding Language (Spanish/English) Inconsistent Technical issues Can export data (RSS/ATOM)

Need branding, platform & content strategy

CG Space

waterandfood.

org Google Sites

Condesan.org

Smallreservoirs.

orgMpowernetwork

.orgBfpandes.org

PBWorks

Wordpress

Google GroupsWikispaces

SlideshareYouTubeMain FlickrBFP FlickrTwitter

Current state

? ? ?

Recommendations| Strategy Define detailed online strategy (Use

cases; Personas; Task definitions; etc.) Define branding strategy (Branding

tiers; style guide, color palette; etc.) Create tonality guidelines Introduce publishing workflow Introduce success metrics

Recommendations| Releases Define release cycle Release 1: Consolidate meta data,

improve search ability and implement portal structure into waterandfood.org

Release 2: Synthesize information; build information networks; engage audience; add value

waterandfood.org

Condesan.orgSmallreservoirs.orgMpowernetwork.orgBfpandes.org

Future state | Release 1

SlideshareYouTubeMain FlickrBFP FlickrTwitter

CG Space

Pull & feed

Index &

embed

Google Sites PBWorks

WordpressGoogle GroupsWikispaces

Protected Intranet/ExtranetProvide

multimedia storage; drive additional traffic

Provide up to date info; drive traffic;

Only for members; playground; collaboration; think tank; rant bunker

outcomes

outcomes

Pure bliss

Satisfy user needs; add value; increase relevance;

Details Release 1

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Details Release 1 Quality Management! If your data is ….

and you show it, you harm the organization and the brand (Rule: “Website users do not come back”)

Consolidate social media, but first define a social media strategy!

Details Release 1 Useful meta data, XML, RSS and ATOM are our

friends (If they are faulty and incomplete, they are our enemy!)

Authoritative, non-redundant information sources will make it easy for us

Pull that meta data and feeds, buffer it in data storage, make it searchable, present it in a directory structure and other relevant chunks (Tag clouds)

Details Release 1 Define online release cycles, so your co-

workers, management, and other stakeholders can adapt to it with requirements

Offer an easy to apply requirements gathering process

Use those cycles for QM!!! Review and adjust your Online Strategy within

those cycles

Details Release 1 | Details Drupal

You already use it, so you know the backend Open source with excellent documentation and built on Internet

standards Fully customizable, module structure Portal enabled out of the box No need to change hosting company or upgrade data plans (yet)

Migration Take over the visual design (after eliminating usability flaws) Implement new information architecture Manually migrate existing content

Technology

Cpwf On-line consolidation and next steps