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The Social CPI
www.kylelacy.com
@kyleplacy
Session 1 : The Strategy
• Social Media Introduction• 7 Steps to Building an Online
Relationship• Getting the Most Out of Social Media• 5 Ways to Combine Social with
Traditional• Productivity in Social Media
Session 2 : The Tools
• Explaining the Blog• What is this BookFace or Facebook?• Tweet away with Twitter• Are you Linked with LinkedIN?• Driving Leads through Twitter and
Customers are people first.
And buyerssecond.
What do people thrive on?
44%
Why is integration important?
The online technologies and practices that people
use to share opinions, insights, experiences, and
perspectives with each other.
BlogsSocial Networking
WikisPodcasts
Online Video
The Transition of Marketing
Communication
How do we utilize the future of
communication?
Customers are people first.
7 Steps To BuildingOnline Relationships
be authentic
Be Authentic
• The Importance of Listening• Party It Up• Add Pictures• Geographically Based• Talk About What YOU do
BREAK
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTechnology
Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
Objectives
• Establish the Rules
• Why are you applying social media?
Strategy
• Time Productivity
• Management of Profiles
• Where are you driving the user?
• Content. Content. Content.
Technology
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
What is a blog?
Injecting traditional
content with
social media
5 Ways to Combine
Activity
1.Social Media andEmail
Google Feedburner
EmailSignature
2.Social MediaandEvents
Eventbrite
3.MarketingResearch
4.TraditionalNetworking
5.LeadGeneration
BREAK
1. Beware of the Addiction
2. Commit Yourself3. 4-Touch Point
Model4. Tools & Tips
The Dreaded Facebook DING
4-TouchPoint Model
Questions?
• Successful Habit• Time Management• Google Calendar
–www.google.com/calendar
Time Management
• Create separate folders• 2 Email Accounts
– Brand Monitoring– Business Account
• Check social media folders twice
Organize the Email
www.Ping.fmwww.twittermail.co
mwww.idictate.com
Lunch
What is a blog?
What is a blog?
A place to share stories and establish trust.
Insert picture of CPI Blog
• Writing good content is key–Don’t think too hard. React.–Authenticity
• Your unique perspective• Lists. Lists. Lists.• Make a Video• What do YOU do?• Connect with your target Audience
Content! Content! Content!
• Email to Contacts the news about the blog
• Add URL to all communication mediums– Email– Business Card– Social Media Networks– Traditional Marketing– Press Release
• Talk it Up!
Launch Your Blog or Post
Activity
Break
What is Facebook?
5 Tips to Marketing on Facebook
#1: Your Profile
• YOUR picture• Fill out the information to 100%• Feed in other networks• The power of the photo gallery
#2: Client Connection
• Encourage current and past clients to connect with you
• Search for current and past clients using your email database
• Marketing Material Integration
#3: The FanPage
• Do not invite everyone• Easy to blast messages• Update Your Wall Regularly• Use Secondary Pages to Segment
• House Photos• Twitter• Events
#3.5: More Fan Page
• Community engagement• Little League• Farmer’s Market• Local Club or Golf Course
#5: Events
• Upload Photos and videos of past showings
• Invite Your Email Contacts
• Encourage “Invite your friend link”
• The Power of the Share
#6: Facebook Ads
• Segment ads based on age, birthday, gender, and other demographic data
• Most importantly: REGION BASED
• Pay-per-click
What is Twitter?
http://www.twitter.com
Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
CocktailParty
35-49 Represent 42% of Twitter
Users
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
#
TweetUp
Tiny.Url
Profile
Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
Name – Bio - Web
• Brief Keyword Rich Bio• Give a 140-160 Description of
Yourself or Company• Location• Website
Lists
Search
http://search.twitter.com
FriendsEnemies
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
Hootsuite
www.hootsuite.com
Web Based Application for Twitter Management
A business oriented social networking site
Mainly used for professional networking and has over 48 million registered users
in 170 industries
#1a: Your Profile
• Upload a GOOD Photo
• 100% Completion
• Use Email address as your last name
• Keyword out your profile
• Integrate! Link Your Blog
#1b: Profile
Show all your affiliations in your profile – your past companies, educational
institutions, and activities
#2: Uploading Contacts
Current Contacts
Past and Present Colleagues
Classmates
#3: Recommendations
• Recommend first
• Ask. Ask. Ask.– Use custom invite text
• Actually do it.
#4: Groups
• Join Groups (not too many) and Participate.
• Meet People Through Group Discussion
• Ask Questions
• Consider Creating Your Own Group
#5a: Events
#5b: Events
4 Ways Events are Discovered
• Activity of Connections attending event
• Promotion through a Group
• Sharing or Recommending the Event
• Event Search
#6 Status Updates
Attendance at The 2nd Annual Financial Planning Summit for Accountants was up 40%. Thanks to all
who made it a success! 3 months ago
4 Ways Events are Discovered
• Activity of Connections attending event
• Promotion through a Group
• Sharing or Recommending the Event
• Event Search
#7 Applications
Blog Link
Reading List by Amazon
Events
Tweet
#8 Networking for a Job or a Lead
#9 Search
Strategic Partners
#10 Lead Generation
The power is in the introduction from your second degree
http://www.facebook.com
#1Where You At?
Searching Based on Location
#2Talk to Me Like You
Love MePersonal Messaging
#3Common Interest
Group Domination
#4Using Friend Lists
#5Sniping Competitor’s
Fan Pages
Bonus:Importing that Email
#1Stalking with Twitter
Search
http://search.twitter.com
#2Tracking Twitter Search
#3The Beauty of Twellowhood
http://www.twellowhood.com
#4List Them Up in Twitter
#5Using Google Alerts
http://www.google.com/alerts
What You Should Be Doing Tomorrow
• Create Your Social Profiles• Setup lists on both Twitter and
Facebook• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)• Add 10 people to each list
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965
