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LinkedIn 101 - presentation to North Shore Community College
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JULIA CLAIRE CAMPBELL, [email protected]
LinkedIn Boot Camp: Making It Work For You
March 28, 2012North Shore Community College
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SOCIAL MEDIA RULESYou get out of social media what you
put into it. It’s free (like a puppy).Less is more – quality
over quantity.
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LINKEDIN BEST PRACTICES• What is LinkedIn?
• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
• Network professionally• Post and find jobs
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LINKEDIN BEST PRACTICES• What is LinkedIn?
• LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
• Network professionally• Post and find jobs
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LINKEDIN BEST PRACTICES• How do people use LinkedIn?
• Network professionally• Post and find jobs• Answer questions• Build thought
leadership• Remember names
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LINKEDIN BEST PRACTICES• What makes it
different?• Facebook – the
local pub• Twitter – fast-
paced newsroom
• LinkedIn – trade show or conference
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LINKEDIN BEST PRACTICES• Completing your LinkedIn Profile
• Go to menu bar, select Profile, drag down to “Edit Profile”
1) Include your full name and image.
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LINKEDIN BEST PRACTICES
2) Personalize your Headline.
Job seekers, use “Talented [Your Profession] Seeking New Opportunity” not “Unemployed”.
Students, use “Aspiring [Your Profession] Seeking Internship” not “Student at [Your University]”.
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LINKEDIN BEST PRACTICES
3) Write a great Summary.• Use key words (think SEO).• Do not cut & paste the “about” page of your
website.• Show people how awesome you are!
4) Add Work History to the Experience section.
• Be brief!
5) Post statuses.• NOT like Facebook. Share resources.
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LINKEDIN BEST PRACTICES
6) Customize your LinkedIn URL.
• Use your name not your company!
7) Customize your Website URLs.
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LINKEDIN BEST PRACTICES
7) Ask for Recommendations.• Personalize the message.• Ask for specifics (jog their memory).
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LINKEDIN BEST PRACTICES
Grow your Network!• Request connections – use a short,
personalized message.• Be helpful. • Offer advice.• Connect others.
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LINKEDIN BEST PRACTICES
Connect with care.• Recruiters, salespeople – advantageous
to connect generously.• Some people are picky.• It’s up to you!
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LINKEDIN BEST PRACTICES
Sample profilesPam MooreJohn Haydon
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LINKEDIN BEST PRACTICES
Using Groups wisely• Remember the social media rules! • Choose Groups carefully – you can join 50• Choose the ones that have the largest
concentration of your ideal client or customer• Smaller groups yield better results.• “Most Popular Discussions”• Schedule time to visit each group at least once
a week• Turn off email notifications if too overwhelming• Follow the group rules and etiquette
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LINKEDIN BEST PRACTICES
Explore LinkedIn applications. • Amazon’s Reading List application• SlideShare (presentations)• WordPress (blog posts)• Any number of others!
Add sections to your profile (but avoid clutter).
• Showcase volunteer experience• Projects• Foreign language• Test scores
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LINKEDIN BEST PRACTICES• Completing your Company Page
1) Connect your employees.
2) Include basic information.
3) Post jobs.
4) Post Products & Services.
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MORE RESOURCES• Mashable – www.mashable.com• HubSpot – www.hubspot.com• Social Media Examiner –
www.socialmediaexaminer.com/
