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@stevejlock
Coolhunting How To Predict The Future→Using Social Media Data Mining Techniques
www.thinkgee k.com
@stevejlock
About Me
=> Digital Producer for GPMD.
=> UK Co-Chair for SEMPO.
=> Most people know me from Analytics SEO.
=> Worked with hundreds of digital agencies, start ups and major brands on thousands of online campaigns.
=> I've been lucky enough to speak at lots of industry events and been featured in the likes of .net Magazine and Webmaster Radio.
@stevejlock
Collective Intelligence Historym
ichellescrea tivetre
asures .blogspot.com
@stevejlock
Collective Intelligence Historyhttp
://www.an g
lersmail.co
. uk/
@stevejlock
Collective Intelligence Historyhttp://the
frogweb
.files.word p
ress.com/
@stevejlock
How Coolhunting Is Being Used Today
=> Predict Hollywood box office takings.
=> Its been used to game stock markets & make investment decisions.
=> Google predicting flu outbreaks & formal medical research.
=> Business decisions inc. product development roadmaps & retail / e-commerce.
=> BBC research believe this behaviour could be the next step of evolution for the human race.
@stevejlock
Yet Easy To Understand As An SEO ;-)http://w
ww.de m
oscience.o rg/
@stevejlock
Coolhunting In Action: Case Studieshttp://blo
gs.su ndaym
ercur y.net/
@stevejlock
Majestic SEO Election Predictionshttp
://blog
.ma jesticse
o.com/research/pr edicting-elec tions/
@stevejlock
Alterian SM2 X Factor Predictionshttp://w
ww.en gag
ingtim
es. com/
@stevejlock
10 Steps To Becoming A Coolhunterhttp://support yourlocalgun
f ighter.com/
@stevejlock
1. Simples – Download These Slides!http://w
ww.ins urance
age.c o.uk/
@stevejlock
3. Learn About Swarm Creativity & COIN'shttp
://www.re cycle.co.uk/
@stevejlock
5. Learn The Tools Of The Tradehttp
://www.jej am
escycles.c o.u
k/
@stevejlock
6. Coolhunt An Online Communityhttp://w
ww.ar m
edforces-in t.com
/
@stevejlock
10. Maybe Even Become A Data Scientist?!http://3.bp
.blo gspot.com/
@stevejlock
Resources: Cool Books & Research
=> Peter Gloor Books & Papers
=> ICKN Coolhunting Research Downloads
=> Analyzing Social Media Networks with NodeXL
=> Mining the Social Web
=> Groundswell
=> Python for Data Analysis
=> Analyzing (Social Media) Networks with NodeXL
@stevejlock
Resources: Cool Software
=> Condor / TeCFlow Software
=> NodeXL
=> Mining The Social Web Code (github)
=> Gephi
=> Google Fusion Tables
=> Mentionmapp
=> Salesforce Ideas (Originally CrispyNews)
=> RSS Owl
=> RapidMiner
@stevejlock
Resources: Cool Blog Posts & Articles
=> Mapping github
=> How do I become a data scientist?
=> Visualize your Site’s Link Graph with NodeXL
=> How to Visualize Open Site Explorer Data in Gephi
=> Visualize Your Backlinks with Google Fusion Tables
=> One More Great Way to Use Fusion Tables for SEO
=> Twitter network analysis and visualisation II: NodeXL
@stevejlock
Resources: Cool Websites
=> Swarm Creativity Blog
=> Connected Action Blog (NodeXL)
=> Groundswell / Empowered
=> Majestic SEO Research
=> Gephi Blog
=> Udacity
@stevejlock
Thanks for listening :-)
Feel free to connect:
=> Slides: slideshare.net/stevejlock
=> Email: [email protected]
=> Twitter: @stevejlock / @gpmd
=> LinkedIn: linkedin.com/in/stevejlock
