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Navneet KaushalCEO
PageTraffic
Search Often Brings the Most Highly Qualified Traffic
3
State of Search- India
Source: Netmarketshare and business-standard.com
Google97%
Yahoo1%
Bing1%
Others1%
Indian Search Engine Market Share
What all has changed?
Google - More Information
Google - More Transparent
Google - More Visual
Bing - More Visual
Search Queries – More Self-Referential
Search Queries – Longer, More Descriptive
Search Queries – More Time Sensitive
Search Queries – More Crowd Conscious
AROUND 15% OF THE SEARCH QUERIES ARE NEW
www.pagetraffic.com
• Hummingbird• Google Panda: 28+ updates• Google Penguin: 6 updates• Exact-Match Domain (EMD) Update • Page Layout: 2 updates• 7-Result SERPs• Link Warnings• Knowledge Graph• Venice• Other Monthly Updates: 390
Google Algorithm is Constantly Changing
Audience Search Habits are Changing
Audience Search Habits are Changing
@iacquire
The Old Consumer Decision Journey
Elias Lewis (Advertising Agency Hall of Famer) invented this
model (AIDA) in 1898.
via Wikipedia
@iacquire
The New Consumer Decision Journey
via Google ZMOT 2012
Content Marketing in SEO
Content Marketing in SEO
Content Marketing Facts
Content Marketing Benefits
Content Marketing Benefits
Content Marketing– the Shift
Shift in Balance is happening
Link Building
On-Page Basics
In 2008, SEO Was
This
LINK BUILDING
UX
CONTENT STRATEGY
MOBILE
SITE SPEED
VIDEO
ON-PAGE SEO
CONTENT
MARKETING
In 2014, SEO is This
Understanding the Customer JourneyThe customer shopping journey can classified into sequential stages.
Awareness
Consideration
Intent
Due Diligence
Decision
http://gweb-think-tools.appspot.com/customer-journey-to-purchase/
Not common, mostly occurs
with high ticket items
LINK BUILDINGIS NOT DEAD.
Forget keywords as
anchor texts
Build Links WITH Your Content to
Win.
Pick Content Type
Pick Content Type
Build Content With High Search Link Intent
KEYWORD “FACTS”KEYWORD “INFORMATION”
KEYWORD “DATA”
Learn the art of storytelling
Copyright © www.pagetraffic.in
Use Different Media Formats
Promote
Measure
Who’s owns marketing content?Traditionally..
Online
SEO
Social Media
EditorialProduct
Offline
Direct
PR
Editorial
Marketing
Who’s owns marketing content?
More cohesive organisation of departments
Marketing
SEO
Social Media
Editorial
ProductEmail
PR
Direct
Website: www.pagetraffic.com
Email: [email protected]
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
Facebook: www.facebook.com/pagetraffic.in
THANK YOU!
