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Content Management, The OSI Newspaper Model
and NewsXML
Open Systems Interconnection Newspaper Reference Model
News Xtensible Markup Language
David Clark, Bristol Herald CourierNexpo 2007
Content Management
• The more that is known about the content, the easier it is to manage it
• You can’t manage what you can’t measure or track
Original OSI Reference Model
• Model for Nework Communications• Created by ISO• Began development in 1977• Seven layers• Each entity interacts directly only with the layer
immediately beneath it • Each entity provides facilities for use by the layer
above it
OSI model. (2007, April 5). In Wikipedia, The Free Encyclopedia. Retrieved 16:22, April 6, 2007, from http://en.wikipedia.org/w/index.php?title=OSI_model&oldid=120520816
Original OSI Reference Model
• Application
• Presentation
• Session
• Transport
• Network
• Data Link
• Physical
Original OSI Reference Model
• Each entity interacts directly only with the layer immediately beneath it
• Each entity provides facilities for use by the layer above it
OSI model. (2007, April 5). In Wikipedia, The Free Encyclopedia. Retrieved 16:22, April 6, 2007, from http://en.wikipedia.org/w/index.php?title=OSI_model&oldid=120520816
Traditional Newspaper Content
• Text
• Graphics
• Everything in a newspaper is either text or graphics
• Everything in a newspaper is either news or advertising
Converged Market Content
• Text
• Graphics
• Audio
• Video
Traditional Newspaper Output
• Newspaper
Converged Market Output
• Newspaper• Magazine• World Wide Web• TV• Audio Podcast• Video Podcast• Blackberry, Cell Phone, Treo, Mobile Devices• Who Knows? (Digital Paper, etc.)
Traditional Flow
• Reporters• Wire• Submissions
(letters, etc.)• Photographers• Acquired Video• Acquired Audio
• Newspaper
Converged Flow
• Reporters• Wire• Submissions• Web Journalism (Blogs)• Photographers• Acquired Video• Acquired Audio
• Newspaper• Magazine• World Wide Web• TV• Audio Podcast• Video Podcast• Blackberry, Cell
Phone, Treo, Mobile Devices
• Who Knows? (Digital Paper, etc.)
Need for Workflow Standard
• Standardize a plan for the flow of content depending on the content
• Layered
• Modular
• Open
OSI Newspaper Reference Model
• Acquisition
• Introduction
• Modification
• Incorporation
• Production
Acquisition
• Content has to get into the building somehow
• Door
• T1/Network
• Phone
• Fax
• AP Satellite
Introduction
• Content must be introduced to existing workflow
• Reporter types their story
• Photographer copies memory card
• Ad is saved from e-mail or AdSend
Modification
• Few items are Acquired or Introduced in a production-ready state
• Stories are edited
• Photos are color corrected, cropped
• Ads are corrected
Incorporation
• No item stands on its own.
• Diagramming
• Traffic
Production
• The product must get out the door
• Press
• Web Server
• Transmitter
OSI News ExampleStandard Story
• Acquisition• Introduction• Modification• Incorporation• Production
• Reporter / On Site• JazBox / InCopy• JazBox / InDesign• JazBox / InDesign /ALS• XtremeWorkflow / Film
OSI News ExampleStandard Story
• Acquisition• Introduction• Modification• Incorporation• Production
• Reporter / On Site• JazBox / InCopy• JazBox / InDesign• ContentWatch
/Quark/Layout 8000• XtremeWorkflow / Film
OSI News ExampleStandard Story
• Acquisition• Introduction• Modification• Incorporation• Production
• Reporter / On Site• JazBox / InCopy• JazBox / InDesign• ContentWatch
/Quark/Layout 8000• Asura / :Arkitex / CTP
OSI News ExampleConverged Market
• Acquisition• Introduction• Modification• Incorporation• Production
• Videographer / On Site• CPU / GrassValley• GrassValley • QuickTime Server / IPS• Web Server
OSI News ExampleConverged Market
• Acquisition• Introduction• Modification• Incorporation• Production
• Videographer / On Site• CPU / GrassValley• GrassValley • QuickTime Server / • RIM / iDEN
NewsXML Version 1.0 RFC
• Standard MetaData
• Type of Content <nxmlContentType>
• Origin <nxmlOrigin>
• Current State (OSI Layer) <nxmlOLState>
• Desired Production Methods <nxmlProdMeth>
• Wealth of Other Information
NewsXML Version 1.0 RFC
• Request For Comments
• www.newsxml.org