24
by Bill Krasner and Michael McCracken CONTENT DELIVERY IN AN ON- DEMAND AGE

Content Delivery in an On-Demand Age

  • Upload
    hosting

  • View
    391

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Content Delivery in an On-Demand Age

by Bill Krasner and Michael McCracken

CONTENT DELIVERY IN AN ON-DEMAND AGE

Page 2: Content Delivery in an On-Demand Age

• This webinar is being recorded and an on-demand version will be available at the same URL at the conclusion of the webinar

• Please submit questions via the button on the upper left of the viewer• If we don’t get to your question during the

webinar, we will follow up with you via email• Download related resources via the

“Attachments” button above the viewing panel• On Twitter? Join the conversation:

@HOSTINGdotcom, @Intelivideo

2

Housekeeping

Page 3: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

MEDIA CONSUMPTION IS CHANGING

smartphones & tabletsCONSUMER DRIVEN

ALL INDUSTRIES WITH CONTENT

ANY TIME

ANY PLACE

ANY DEVICE

PUBLIC CONTENT

Page 4: Content Delivery in an On-Demand Age

CONSUMER LANDSCAPEALL KINDS OF DIGITAL CONTENT

eBooks

PDFsAudio

Video

Page 5: Content Delivery in an On-Demand Age

VIDEO DELIVERYPUBLIC VS PRIVATE

HTTP VS HTTPS

STREAMING VS. DOWNLOAD

MP4 VS ENCRYPTED FILES

ANALYTICS

Page 6: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

WHO HAS ACCESS?

YouTube and similar free players can be a great option to distribute content to the public

CompetitorsUnrelated

PUBLIC VS PRIVATE -YOUTUBE

Page 7: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

PUBLIC VS. PRIVATEYOUR BUSINESS MODEL

PURCHASE

RENTAL

SUBSCRIPTION

INSTALLMENTS

CREDITS

PUBLIC CONTENT

Page 8: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

PUBLIC VS PRIVATE

CONTROL WHO HAS ACCESS TO

YOUR VIDEOS

-MEMBERSHIP AREAS

-ACCESS TO ADDITIONAL ASSETS

-TIME SENSITIVE ACCESS (URL)

-HTTP VS HTTPS - NECESSARY IF YOU

WANT TO MONETIZE CONTENT

Page 9: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

SECURE DOWNLOADS

ARE YOU PROTECTING YOUR VIDEOS?

HD PLAYBACK - ONLINE OR OFFLINEFULL DRM DRM LIGHTDRM FREE

Page 10: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

USAGE-What Devices are they using?-Frequency-Duration-Steam vs. Download

ANALYTICS

DemographicsUsage

Page 11: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco

WHAT WE DOIntelivideo is a Content Delivery Platform that enables businesses to grow revenues by offering customers secure instant access to their content, from almost any device.

HD PLAYBACK - ONLINE OR OFFLINE

smart TVs

smartphones & tables laptops &

desktops

Page 12: Content Delivery in an On-Demand Age

WHAT IT MEANS TO YOUYOUR BRAND

YOUR CUSTOMERS

YOUR DATA

Page 13: Content Delivery in an On-Demand Age

YOUR BRANDYOUR LOOK

YOUR DIGITAL CONTENT

YOUR CATEGORIES

YOUR BUSINESS MODEL

Page 14: Content Delivery in an On-Demand Age

YOUR BRAND

YOUR LOOK

Page 15: Content Delivery in an On-Demand Age

YOUR MEMBERSWe make video delivery easy:

ANY DEVICE

ANY TIME

ANYWHERE

Page 16: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 16

YOUR MEMBERSANY DEVICE, ANY TIME

After purchase, customers can push play to start watching immediatelyThey also get instructions to download the apps

Page 17: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 17

YOUR CUSTOMERS

ANYWHEREDownload the free app…

When customers open the app their video starts playing immediately.They also can favorite, download, pause, switch devices, or pick up where they left off!

Page 18: Content Delivery in an On-Demand Age

YOUR DATACUSTOMER USAGE DATA

DEMOGRAPHIC DATA

SALES DATA

Page 19: Content Delivery in an On-Demand Age

ENTERPRISE SOLUTIONAPI INTEGRATION

YOUR CART

TRANSCODER

LARGE LIBRARIES

WHITE LABEL

Page 20: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 20

ENTERPRISE SOLUTION

API INTEGRATION

Page 21: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 21

ENTERPRISE SOLUTION

YOUR CART / CUSTOM APPS

Page 22: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 22

ENTERPRISE SOLUTION

VIDEO TRANSCODING

Multiple output formats:HLS

MP4

APPLE FORMAT

We have our own transcoding engine. If you have large scale needs, we offer discounted transcoding pricing.

Page 23: Content Delivery in an On-Demand Age

Intelivideo – Denver, San Francisco 23

ENTERPRISE SOLUTION

LARGE LIBRARIES

Bulk LoaderLOAD THOUSANDS OF ASSETS

FULL META DATA, CATEGORIZATION, ETC.

Page 24: Content Delivery in an On-Demand Age

24

Q&ABill Krasner | [email protected] McCracken| [email protected]