Connecting the New Enterprise | MuleSoft

CONNECTING

THE NEW

ENTERPRISE

Ross Mason, Founder, VP of Product StrategyTwitter: @rossmason, @mulesoft

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Presenter

Ross MasonFounder and VP of Product Strategy, MuleSoft@rossmason

• Created the open source Mule project in 2003• Former CEO of SymphonySoft• Founded MuleSoft in 2006• Extensive experience in integration

All contents Copyright © 2013, MuleSoft Inc.

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The Traditional Enterprisesits comfortably behind the firewall


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The New Enterprise

The New Enterprisehighly fragmented


74% of companies run SaaS applications

Source: Nemertes ResearchAll contents Copyright © 2013, MuleSoft Inc.

SaaS in the fastest growing software market. Ever.

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

20

40

60

80

100

120

140

billi

ons

Source: Forrester Research, Sizing the Cloud, April 2011All contents Copyright © 2013, MuleSoft Inc.

SaaS is different


Mobile to eclipse desktop in 2013

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Source: Morgan Stanley, Internet Trends, April 2010


We are doing more with mobile

• Mobile purchases doubled in 2012 and 25% of consumers engage in online shopping only via mobile – sources: DC Financial Insights, 2012, Prosper Mobile Insights, 2012

• Mobile travel booking revenue in the US will exceed $8 billion in 2013 – source: PhoCusWright January 2012

• 21% of mobile users have used mobile banking in the past 12 months – source: Federal reserve study 2012


The New Enterprise

The New Enterprisehighly fragmented


Mule Studio

Connecting on-premise and cloud

Customers, Partners, Suppliers

Cloud Platforms SaaS Social

Mobility & Devices

Mule Studio

Anypoint DataMapper


SaaS and Mobile have means the number of endpoints have exploded.

The good news is we have APIs.API


SOA

API



SOA

API


By 2016 the US Government will make all public data machine readable

Source: White House Open Data Initiative, January 2013All contents Copyright © 2013, MuleSoft Inc.

In 2005 there were just few open APIs



Open APIs are the tip of the iceberg

13,000


Open APIs are the tip of the iceberg

13,000

1,000,000sservices in the

enterprise


The Google Rant


Bezos’ Big Mandate

1. All teams will henceforth expose their data and functionality through service interfaces.



2. Teams must communicate with each other through these interfaces.



3. There will be no other form of interprocess communication allowed: …no back-doors whatsoever.



4. It doesn't matter what technology they use. HTTP, Corba, Pubsub, custom protocols -- doesn't matter. Bezos doesn't care.



5. All service interfaces, without exception, must be designed from the ground up to be externalizable.



6. Anyone who doesn't do this will be fired.


Mule Studio

The Anypoint™ Platform Connects the New Enterprise



APIkit

Mule Studio

Anypoint DataMapper

Anypoint API Manager

Anypoint Service Registry

Mobility & Devices


Case study: large media/telecom - CDN

Media Platform

Subscription BillingIDM

SaaS Integration and Composition

Affiliates Player Devices

Device API

VOD FilesCommerce Others… Billing


Case study: top 5 pharma company Digital Marketing Platform

Campaign Management

Customer Master

Shared Services Layer

ECM

SaaS Integration and Composition

CRM8,000 Web sites

IDM

Enterprise API Gateway

PatientsDoctors

Public API Affiliates

Mobile

Device API

API Publishing


Mule Studio

The Anypoint™ Platform Connects the New Enterprise



Follow us on Twitter: @muleSoft #MuleSummit

APIkit

Mule Studio

Anypoint DataMapper

Anypoint API Manager

Anypoint Service Registry

Mobility & Devices

Questions?

Ask us! MuleSoft.com/AskTweet it! @rossmason @muleSoft

Watch a recording of this presentation through the link below

Technology

Connecting the New Enterprise | MuleSoft