PowerPoint Presentation
Connecting in the DigitalAgeCorey SabanTHELAW.TV561-626-9809
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"Why would anyone watch a music video?"
MTV debutin 1981.Limited audience.Doubt, but MTV in 90% of U.S.
homes."Video killed the radio star" first video ever played.Nothing
has changed!
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Information was harder to find.
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From warrior to word perfect.
Somewhere, something went terribly wrong.
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Your Presenter
Emmy-nominated and Associated Press winning former TV
journalist.Co-Founder THELAW.TVFlorida Bar Member benefit.Help you
engage with affordable web video.We provide the questions your
prospects want answered.
Corey SabanTHELAW.TV
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We connect differently.
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Everyone Googles everything...
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And so do your prospects no matter their age.
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You must embrace technology.
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Sites without video lose prospects.
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Often too text heavy.
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Consumer HabitsHaving a websiteis not enough.If it's static,
your prospects leave.Less people reading, want quick sound
bites.What can you do for them?Q & A videos turn prospects to
clients.Source: Fortune Mag.
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The more content, the better.
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Popularity of web video.
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Why video matters?
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Average 52 seconds on lawyer's website.
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More time with videos = higher rank in the search engines.
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Videos on web pages increase conversion by 86%.
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Educate:
Q&A videos are the best way to convey a lawyers knowledge
and personality.
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Firms turn this written info...
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Into a short form web video.
(insert embedded video)
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What should I know about videos?You are establishing
credibility.Information has to be explained conversationally.One
thought per video, with numerous follow up videos.Be brief 80
seconds or less.Generic background brings attention on you.The
right content boosts your Google rank.You want video with the text
underneath.
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Dozens of short videos in each area.
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The right content with video & text.
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The right content in video boosts rank.
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We all search differently.
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Google loves video.
Web video boosts your website's chance of being found on page 1
of Google search by 53x.78% of marketers say web video had direct
impact on business.Source: TechCrunch/Animoto
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Your firm relies on referrals.
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Video adds credibility.82% of people saywatching an online video
of a product or professional makes them more confident in
purchasing decisions.
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Small PI firms leveling playing field.
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One video per page with transcription underneath.
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First organic search!
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Newspapers on life support.
Subscriptions at lowest levels since 2009.Ad revenue down,
workforce shrunk, consolidation (Scripps, Journal, Gannett).The
Newspaper Association of America stopped releasing industry wide
revenue data.Source: Pew Research
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WSJ forced to evolve.
900k digital subscribersProduce 70 videos a dayNow avg. 6
million monthly views:
"Getting shares allows viewers to do our promotional work for
us, so we emphasize shorter videos because they're more engaging
and likely to be watched."-Andy Regal SVP WSJ Digital
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NY Times
75 person staff.500 plus a week.18 million monthly video
views.Up from 11 million in 2014.Source: Comscore
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This is the modern family.
91% of adults have phone within arms reach24/7.We watch more
than we read on phone.75% use smartphone in bathroom.Web video
disrupted print.Source: Nielsen
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is the 2ndlargest search enginein the world
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Google owns YouTube
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Google will rank video higher in search results.
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Perception not reality.
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Who is using YouTube?
68 million users: 35-54 years
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All Fortune 500 companies
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Web video and professionals59% of execs. rather watch video than
read text.62% say web video means engagement.75% watch work related
videos daily.Source: Forbes
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Respected Corporate Law Firms
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Law firms with a YouTube channel have a significant
advantage.
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Connect in every language.
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YouTube either drives business to you...or your competitor.
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People are searching for everything.
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Hiring a lawyer is emotional decision. People want a feel for
who you are.
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Evolution has wired our brains for visuals.
We are visual learners.Visuals processed 60k times faster than
text.They trigger emotion, help us emotionally relate.Help us
retain message.
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Attracting prospects is harder than ever.
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People want answers to questions and want it now.
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Are they finding you?
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Firms taking advantage of web video and getting intake.Video 10x
more likely to engage over text. (Wistia)Video increases chance of
front-page Google result by 53 times. (Search Engine Land)Sites
with video, keep prospects 2 minutes longer. (Hubspot)8 of 10 say a
video showing a professional explaining an issueinfluences them.
(PRNewswire)
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Web video is a must.(insert embedded video)
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Change is scary.
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Washington Post
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What our clients say...
(insert embedded video)
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Questions
Corey Saban
561-626-9809www.thelaw.tvTHELAWTV on Twitter & Facebook
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CLE Reference Number1608710N
Corey Saban561-626-9809
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