Color’s StoryPeng Y. @hellokitchen

1Saturday, April 9, 2011

numbers

• Landing with $41M in Series A Funding, invested by Sequoia Capital, Bain Capital Ventures, Silicon Valley Bank

• Ranked #2 in social networking category, just behind Facebook. Estimated 1 million downloads within 24 hours.

• 350K paid for a lovely domain - color.com

2Saturday, April 9, 2011

team

Created by Color Labs

• Bill Nguyen, Co-Founder, former CEO of Lala, a platform which allows users to create music playlist and buy mp3s (acquired by Apple)

• DJ Patil, Chief of Product, former Scientist in Chief

• Peter Pham, Co-Founder & President

• Geoff Ralston, Board

source: http://www.crunchbase.com/company/color-labs

3Saturday, April 9, 2011

media buzz!

4Saturday, April 9, 2011

responses

• poorly reviewed by customers, an average of 2 (received 1238 ratings)

• quick response to major issues, some issues solved before DAY TWO

• the “loneliness” problem

• redesigned the navi bar

by 2011-4-8

5Saturday, April 9, 2011

functions

Current Group

Capture

Profile Page

MSG Page

Feed Page

join a group and take picture

take a picture

see photos taken by others. ordered by time

check your own photos and a list of “friends”

see all activities related to your photos

6Saturday, April 9, 2011

interface

Feed Page My Profile Page

7Saturday, April 9, 2011

evolved interface

the new navigation bar gives users 5 buttons instead of 3, each of which represents a fundamental function of Color:Nearby: current location and people nearbyFeed: photos taken by people you will find interesting (hopefully)Logo: start cameraHistory: your photos and your friendsInbox: activities and msgs

8Saturday, April 9, 2011

the idea

YOU!

intimatefriends/families

acquaintances

party-goers

people with same interests

strangers in nearby spots

}Location

within 150 feet

Timewithin 20/40/60 minutes

Groupnon-friends relationship

contacts

Elastic SNS

Color:photo-taking/sharing

network

inspired by discussion on quora.comhttp://www.quora.com/What-is-the-point-of-Color

9Saturday, April 9, 2011

What douban.com was trying to do:

People tag books that they have read, and connect other people with similar taste on books, music and movies.

YOUNorwegian

Woodby Haruki Murakami

someone who also read the

book

but, the linkage is somehow very weak

10Saturday, April 9, 2011

What douban.com was trying to do:

People tag books that they have read, and connect other people with similar taste on books, music and movies.

YOUNorwegian

Woodby Haruki Murakami

someone who also read the

book

but, the linkage is somehow very weak

user interests/topics

a group of users

10Saturday, April 9, 2011

user longitude + latitude

user who appear in nearby spots

users you “liked”

users you may have interest in

time

sensorsMicrophone

GPS3G/GSM signals

BTWIFI hotspots

CompassAmbient lighting condition

accelerometeretc.

Model of Color

11Saturday, April 9, 2011

so... the point is?

Rear Windows (1954)by Alfred Hitchcock.

Color is not about photo sharing+. It's not about who's around you or whats around your friends. *

As Bill Nguyen pointed out, “Color is about giving you a spontaneous social network”+. What you will experience largely depends on where you go and who you meet.

Data mining and advertising opportunities are going to be huge.

+ http://www.businessinsider.com/exclusive-bill-nguyen-qa-2011-3?op=1quoted from an anon user from quora.com via http://www.quora.com/What-is-the-point-of-Color

12Saturday, April 9, 2011

when people are eager to express themselves and

connect with people nearby

scenario

13Saturday, April 9, 2011

to sum up

1. no check-ins needed, no registration necessary

2. a dynamic network based on location and user’s operation behaviors (close to social interaction behaviors in REAL-life)

3. an easy model of use (after a while of coz), everyday users struggle to understand

4. ideal for using during wedding and parties, help users to spread photos outside the app

5. generate a huge media attention and many chaos, quickly fixed major issues

14Saturday, April 9, 2011

a little practice...

1. Color吸引你的地方是什么！2. 发展下去会走向何方？新功能？商业模式？

3. 你为什么觉得Color是扯淡的？尤其是在我国发展的困难？

4. 各种

15Saturday, April 9, 2011

Any comments?

16Saturday, April 9, 2011