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This is brief introduction of Coghhead PaaS Services that capitalize on Intalio|BPP
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Company Overview
Paul McNamara
Coghead Confidential 2
Perimeter applications in the enterprise
SCM
SCM
CRMCRM
ERPERP
Well served core
Poorly served perimeter
Coghead Confidential 3
Barriers at the edge
Price sensitivityHigh degree of customization requiredDynamic and evolving requirementsUsers outside of network boundaries
Coghead Confidential 4
Perimeter applications in the enterprise
SCM
SCM
CRMCRM
ERPERP
Perimeter HR Solutions
• training/certification mgmt• succession mgmt• evaluation mgmt
Departmental Operations Solutions
• Vacation scheduling•Seminar & presentation mgmt.•Equipment tracking•Procedures tracking
Branch office or affiliate
solutions
Perimeter SCM
Solutions•shipping security mgmt.•Small vendor delivery mgmt.
Perimeter CRM
Solutions•help desk•incident mgmt•sales perf mgmt.
Supply Chain
Partner Solution
s
Coghead Confidential 5
Coghead -- Platform-as-a-Service
100% web-based application platform
Ideal for extending IT to the edge of the enterprise and beyond
Fundamentally change the application value equationExpand the definition of developerEnable new distribution economies
Coghead Confidential 6
Case Study: Ericsson
• The NeedSuccession Planning/Performance Management (Change Management)Integration of New LeadersNew methodology for Ericsson
• Timeline
• Cost Comparison
6 weeks 6 weeks End of Year 2009
Development
Pilot (20 Users)
200 users 300 +/-users
(1) Application is owned by Solution Provider and can be re-sold to other customers
(2) Application owned by customer
Using Coghead (1) Using Traditional Means (2)
Development Cost $35K (funded by Solution Provider)$300KDevelopment Time 6 Weeks 18 MonthsDeployment Cost Capital Equipment $0 $25K Deployment/Qualification $0 $25K Recurring IT Charges $4,500/mo $5,000/mo
========= =========Lifetime Costs $162,000 $530,000
Coghead Confidential 7
How We Do It: The Coghead PlatformPowerful features
Forms interfaceData management layer Business logic/process layerIntegration layer
• Hosted on Amazon.com
• 100% Web-based
• Accessible to a broad range of developers
All-in-one application environment
Coghead Confidential 8
Expanding the Definition of “Developer”
ISV Developers< 1 M
High-Level SI and IT Developers4-6 M
Independent Web and App Developers5-10 M
Super Users> 20 M (High Growth)
Business Internet Users> 500 M
Source: Evans Data, PewInternet.org, others
TraditionalDevelopers
CogheadDevelopers
Coghead Confidential 9
PaaS: A Rapidly Growing Market
• Software-as-a-Service (SaaS)1:5 percent of business software revenue in 200525 percent by 2011.
• Platform-as-a-Service (PaaS) is an emergent category that will play a pivotal role in the growth of SaaS2
PaaS Market = $5B to $11B by 2012PaaS development -- 50% to 70% more productive
•
1. Gartner, Inc., 09/28/20062. McKinsey & Co., April 2008
3
Coghead Confidential 10
Our Business Model
Use applications • From directory• Created from
scratchDevelop applications• For yourself• For others
Single User Account
Free
Multi-User Account
Extend capabilities to groups
Monthly Subscription
Coghead Confidential 11
Partner Account
How It Works
AdWord Manager (future)Issue Tracker
Lead TrackerPricing Configurator
Account Provisioning
Solution Provider
Amazon
Coghead
Target Market
Traffic andLeads
Partner.com
Third PartyMarketplaces
Marketing Programs
Customer Accounts
Third PartyMarketplaces
Third PartyMarketplaces
Third PartyMarketplaces
Third PartyMarketplaces
Coghead Confidential 12
The Partner Value Equation
• Target: existing SI/ISV networks
• 200,000 firms in North AmericaTypically employ tier 2/3 developersHave customersVertically or geographically focusedMost sell project based engagements
• Our Value:Transform your business – Become a SaaS Solution Provider
• Platform suited to tier 2/3 developers
• Zero Infrastructure, web-scale distribution
• More efficient way to acquire and manage customers
Coghead Confidential 13
Thank You
Visit us on the web: www.coghead.com
Greg’s and Paul’s Blog:www.cogblog.com
Coghead Confidential 14
Database(Xquery)
Compute, Storage, & Network InfrastructureO
utb
ound
Serv
ice
Coghead Console-End user interface
-Dev tools-Admin tools
Process(BPEL from Intalio)(BPEL from Intalio)
Admin Services(Users, Permissions)
Account Mgmt. &Billing
App Mgmt Services
Integration Services
CoreServices
Inbound A
PI
Embedded gadgets, custom web applications
ExternalServiceExternalService
Architecture
Amazon
Coghead
Amazon Web Services