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Cloud Transition Patterns for Media Enterprises

Shailendra MathurVice President of Architecture, Avid

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Topics

Understanding current media production infrastructure

Different “Cloud” definitions evolving in the media Industry

Lift & Shift methods vs Micro-services based implementations

Avid Media Central Platform based communication fabric across hosting models

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DistributionProduction Contribution In-studio Post Consumption

Source: http://ngcodec.com/fpga-encoder-markets/

News gathering

Studio-to-studio

Sporting events

Core IP network

Video Data Center

Post production Primary Secondary/broadcast Customer premises equipment and home

networking

DTH Headend

DVB-T/H, ATSC

Telco

Cable

Broadband

Headend

Headend

Headend

CDN

Homenetworking

IP

IP

IP

IP

Ingest

IP

Narrowing the problem domain

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Existing production workflows and infrastructure

Asset Management & Storage

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Machine Rooms/Datacenter• VM/Bare Metal• Single Customer Instance• Network Storage• Edge servers (SDI/IP)

Interpretation of “Cloud” in the media industry

Virtualization

Bare Metal

On-prem Cloud• VMs & Containers• Single customer Instance• Private• Network/Cloud Storage

Private Cloud• VMs & Containers • Single customer

Instance

Public Cloud• VM & Containers• Public Cloud Provider• Multiple customers

“Local” Cloud• VMs & Containers• Managed Service

provider• Multiple customer

CoLo Datacenter• Storage• Edge Servers (IP)

Cloud “On-Prem”

WAN

High Bandwidth

Network Link

Hybrid Cloud

Ali, AWS, MSFT, IBM, Google… HP, Dell, VMWare, IBM, MSFT, Huawei…

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Media services hosting patterns

Host OS

Any App Any App Any App

Bare Metal

Hypervisor Layer

Guest OS

App1

Compute, Network, Storage, VDI,, A/V IP interfaces

Bins/ Libs

Guest OS

App2

Bins/ Libs

Guest OS

App3

Bins/ Libs

Clo

ud P

rovi

der

(IaaS

)A

pp P

rovi

der

(Virt

ual M

achi

nes)

VirtualizedCloud or On Prem

Operating System

App1

Compute, Network, Storage

Bins/ Libs

Clo

ud P

rovi

der

(Paa

S)

App

Pro

vide

r(C

onta

iner

s)

Bins/Libs

App2 App3

Micro-Services ContainersCloud Native

Docker EngineApp

Pro

vide

r (M

achi

nes)

Compute, Network, Storage, Display, A/V IP/SDI

interfaces, Controllers

Web ClientWeb Client

Thick Client

Web Client

Thick Client

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Why Micro-Services?

Function D

Functions CFunction

BFunctionA

Multi-function software appliance

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Multi-function software appliance

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…vs multiple functional micro-services

1 2 3 4

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Service hosting and communication

App Provider Communication Fabric

App Provider Communication Fabric

Cloud Provider Communication Fabric

Bare Metal Virtualized Cloud or On Prem

Micro-services ContainersCloud Native

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Service hosting and communication

Common communication event and message bus (App Provider)

Bare Metal Virtualized Cloud or On Prem

Micro-services ContainersCloud Native

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Why a message bus?

1

3

4 2

5

6

7

8

9

10

Point to Point Traditional communication fabric

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Traditional communication fabric

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…vs pub-sub service interactions

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Event Enabled Microservices(Publish/Subscribe)

1 2 3 4

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Common service communication framework

Cloud Native

Bare Metal

Virtualization

Adapter Micro Svc

Federated Message Bus

Micro Svc

Micro Svc

Federated Message Bus Federated Message| Bus

Adapter Micro Svc

SW Appliance SW Appliance in VM

Micro Svc

Bare Metal Virtualized Data Center Cloud

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Media ingest & processing example

File Ingest Micro Svc

Federated Message Bus

Transfer Svc QC Svc

Federated Message Bus Federated Message| Bus

Transcode Micro Svc

File Ingest appliance Transcode appliance

Slack Svc

Cloud Upload

Bare Metal Virtualized Data Center Cloud

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Avid Media Central framework

Service Management

Service Execution

User Admin & Config

Connectivity Toolkit

Cloud Native

Bare Metal

Virtualization

Adapter Micro Svc

API Upstreams

Federated Message Bus

Micro Svc

Micro Svc

Federated Message Bus Federated Message| Bus

Adapter Micro Svc

SW Appliance SW Appliance in VM

Micro Svc

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Summary

“Cloud” has different hosting interpretations

The Media Industry looking to implement both Lift and Shift and Cloud native models

Avid Media Central Framework bridges the different hosting models

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Multiple message & data model formats

Format 1 Format 2 Format N

App 1 App 2

…

App N…

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Common message data model interpreters

Common Format and Data Model Handler Libraries

Format 1 Format 2 Format N

App 1 App 2

…

App N…