Cloud services zimbabwe

1 © Copyright 2010 EMC Corporation. All rights reserved.

Cloud Services

Grant Mufford

vSpecialist, Africa

EMC Corporation


Durham Datacenter

../../My Videos/Durham_Overview_7-EMC TV 1080P to H.264 for PC2(1).flv


The Cloud Model

Security


Which Industries adopt Cloud

Financial Services

21%

Manufacturing19%

Comm & High Tech

16%

Government15%

Retail/Whole 10%

Healthcare 5%

Energy 5%

Transportation4%

M&E 3%Others

2%

2011 Cloud Services Spending by Industry

EMC Dedicated Industry Sales and Solutions Practices

• Financial Services

• Telecom, Media & Entertainment

• Public Sector / Government

• Healthcare

• Energy (Oil & Gas, Utilities)

Dedicated industry expertise in over 65% of the Cloud Services Market

(in addition to significant enterprise/ horizontal experience across all verticals)

Source: Gartner 2010


Service Provider Offerings

28

20

13 13

10 9

6 5

3 2 2

1

0

5

10

15

20

25

30

6 © Copyright 2010 EMC Corporation. All rights reserved. 4

What do we know about the East African Corporate Market?

Service/Solution % of Respondents Requiring the Service

Disaster Recovery Service 72%

Information Storage 31%

Virtual Data Centre 46%

Managed Information Security Service 49%

Managed Backup and Recovery 54%

Hosted Application Service 33%

Archiving Services 51%

Digital Content Management Service 54%

Managed Video Surveillance Services 44%

Information Protection Advisory Services 31%


The Cloud Workload Filter Must satisfy economic, trust, and functionality requirements

Trust concerns

suggest public

cloud for these

workloads

Trust dictates

private cloud

Trust Assessment

Suitable public

cloud offer

exists for these

workloads

Suitable public

cloud offer

doesn‟t exist

Functionality

Assessment

Synchronous

Comms (VOIP)

CRM, ERP,

SCM

Apps

Content

Distribution

Information

Systems Mgmnt

Transaction

Management

HR, HIS Apps

Health, Medical

. .

.

Economics

favor public

cloud for these

workloads

Economics

favor private

cloud

Economic Evaluation

Economics

dictate legacy

architecture

Asynchronous

Comms (Email)

8 © Copyright 2010 EMC Corporation. All rights reserved. 7 © Copyright 2010 EMC Corporation. All rights reserved.

EMC Enabled Cloud Offerings

http://www.peer1.com/hosting/cloud-services.php


40+ Signed EMC-powered SPs

Public/Hybrid

Cloud


Colt - Backup-aaS and Storage-aaS


VMware Based IaaS Providers Lead Public Cloud Market

• Rackspace also has a large amount of

vSphere hosting

• Amazon accepts no liability • http://aws.amazon.com/terms/

• “AS IS” and “AS Available”

• At your sole risk

Magic Quadrant for Cloud Infrastructure as a Service and Web Hosting

Source: Gartner (December 2010)

4 of 5 cloud providers in Leader‟s

quadrant are VMware-based!

http://aws.amazon.com/terms/

http://aws.amazon.com/terms/


Hybrid Technologies

Security And Compliance Policy-Driven Management

Integrated Data Mobility

The New EMC Portfolio

Backup And Archiving Speed, Deduplication, VMware Integration

Transactional Storage VMware Integration, Simplicity, Efficiency,

Scalability, Availability

End-User Choice With IT Control

Big Data Analytics Structured & Unstructured

Massive Scalability

Enterprise Applications

Big Data Storage Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object

Big Data Applications


Hybrid Technologies

Security And Compliance Policy-Driven Management

Integrated Data Mobility Big Data Storage Linear Scalability, Operational Simplicity, Geographic Distribution, File And Object

Backup And Archiving Speed, Deduplication, VMware Integration

Transactional Storage VMware Integration, Simplicity, Efficiency,

Scalability, Availability

Virtual Desktop Infrastructure: End-User Choice With IT

Control

Big Data Analytics Structured & Unstructured

Massive Scalability

Isilon Atmos VNX VMAX

Data Domain, Avamar, Networker

Ionix

VPLEX

vShield vCloud Director

Greenplum

View

Cloud Foundry vSphere

vFabric Cloud

Foundry vSphere

vFabric

Enterprise Applications Big Data Applications

The New EMC Portfolio


Journey To The Cloud

IT-as-a-Service Improve Agility

IT Production Lower Costs

Business Production Improve Quality of Service

Platinum Gold

Phase 3 Run IT As A Business

Phase 1 IT Owned Apps

Phase 2 Mission Critical Apps

% Virtualized

15%

30%

40%

75%

100%

86%

IT Budget Reduction

CAPEX Savings

IT Budget Shift

Strategic Benefits No IT Budget

Owned by Business


Pure

Public

Cloud

80

Pure

Private

Cloud

82

Legacy IT

100

Non x86

Telecom

Facilities and Fabric

Hardware

Software

Internal

Services

IT Services

Cloud Services

Hybrid

Cloud

76

1. Benefits beyond IT spend reduction were not quantified

Annual total IT spend (100=Total IT spend with all on-premise infrastructure)

Source: McKinsey and EMC Consulting analysis

Hybrid Cloud Offers a Compelling Economic Case

• Hybrid cloud offers customers lower IT

spend than either pure public or pure

private cloud – Virtualization and consolidation lowers spend on

infrastructure, energy, and services

– Optimized workload sourcing based on

economics, trust, and feasibility

– Optimized provisioning using public cloud for

“burst” and in-house capacity for day-to-day

demand

– Higher productivity in application development

and maintenance with standardized frameworks

and rationalized applications portfolio

• Hybrid cloud benefits also include higher

business productivity and agility1

– Faster and more efficient development and

deployment of new products and services

– Lower cost to experiment with new products or

operating processes



Would you buy a car like this?.....


…..or like this?


Does you DC look like this?


Factory Built Vblock infrastructure

• Pre-Integrated

– Market & technology leaders

Cisco, EMC, and VMware

best-of-breed technologies

• Pre-Architected

– Take the guesswork out of

architecting

• Pre-Tested

– Save weeks of validation

testing so you can get out of

the lab and into production

• Predictable


A Closer Look: Virtualization

Virtualization

Connection

Servers Mgmt &

Security Virtual Desktops


A Closer Look: Unified Computing

Unified Computing

Extended Memory

Scale Out

Unified Fabric

Fabric Extender

Virtualized Adapter

Service profiles

Virtual switch (Nexus 1000V)


EMC VNX – 70+ integration points to VMware Accurate Metrics

Virtual server administrator

Storage administrator

VAAI* offload

vCenter Server integration

Unisphere Less net I/O

More VMs

Faster response 10 X

Manage storage and VM

resources in unison

Control offload functions and

integrated replication

Manage storage and VM

resources in unison

Control offload functions

and integrated replication

* VAAI = VMware vStorage

APIs for Array Integration


Unified Infrastructure Manager – Service Based

Unified Vblock Management

Ionix Unified Infrastructure Manager

Consolidated

topology,

events, and

services

Unified

provisioning,

configuration,

and change

IT Infrastructure Service Catalog

Configuration

compliance

analysis

Cross-domain context and deep visibility

Manages one or more Vblocks

Provisioning

Policy-based

management

Operations

VM operational

awareness

UCS Manager UCS Manager EMC Symmetrix

Management

Console

Cisco MDS,

Nexus

EMC

Unisphere

UCS Manager UCS Manager Cisco

UCS Manager

Manages one or more Vblocks

vCenter, vCloud (or other) portals

Provisioning and

synchronization

Enterprise Management

Platforms

Configuration, compliance,

and fault events


Benefits

Simplified support process

Cross-trained technical teams

Experts with the deep expertise in virtualization, networking, computing, and storage to resolve technical problems

Interoperability testing and troubleshooting

Reduced time to resolution

Lower impact on business operations

Labs with equipment and software from all three companies to help replicate and resolve problems

Increased solution availability, reliability, and productivity

Single point of contact to cross-company, cross-product support experts

Collaborative support process across all three companies

Sophisticated tools to speed collaboration (Cisco TelePresence™, Cisco WebEx™)

VMware

Customer/Partner

VCE

EMC Field

Services

Cisco Field

Services

EMC Cisco

VMware

Professional

Services

Seamless Support Experience

Structure


Performance/ Scale

Vblock 300 Scalable Cloud Storage – VNX Smaller Base Configurations Chassis Activation Kits RAID and DAE Packs

Vblock 0 Entry Level

Storage - Celerra

Vblock 1/1U Scalable Storage 1 – CLARiiON Storage 1u – Celerra

Vblock 2 Large-scale, Public, Private & Hybrid

Storage - Symmetrix

Capabili

ty

10‟s 100‟s 1,000‟s 10,000‟s

VBLOCK PLATFORM SERIES

Vblock 700 Large Scale

Storage – Symmetrix VMAX


vCloud Director – Service Based

https://cloud9.corp.emc.com/cloud/org/MySandbox/


Service

Invocation

Enterprise

(Macro)

Orchestration

Embedded

(Micro)

Orchestration

Service Desk

ITO Self-

Service Portal

Customer

Portal

3rd Party ITSM

Application

External

Orchestrations

Standard APIs (Web Services, RESTful web APIs, etc.)

EMC Ionix IT Orchestrator

Server

Provisioning

Policies

Workload

Management

Policy

Disaster

Recovery

Policies

Closed-loop

Change

Management

Automated

Fault

Remediation

Other Policies: (Adv, Power Management, etc.)

EMC Ionix IT Orchestrator Adapters (Provides Abstracted View of IT Infrastructure)

Physical

Environment

EMC Ionix UIM on

VBLOCK

Virtual

Environment

ITIL Service

Support Apps

VMware vSphere

VMware vCloud

Director

EMC Ionix ITOI

EMC Ionix SM

EMC Ionix CM

Governance and Security

EMC Back-up & Recovery

EMC Cloud Service Delivery Platform


VM is created

SM Change Request

is created and

approved

Self-Service

Portal

Customer logs into the

port and enters IT

service request

for a server

1

UIM Approved UIM service

offerings displayed in

portal based on customer

permissions and user role

UIM Service

Offerings

2

4

vBlock is

provisioned

5

Provisioning

Request is created

3

vBlock

CI is created in the SM

CMDB and the Change

Request is closed

vBlock

Accelerator

Service

Desk & CMDB

6 VMware

vCenter

7

Automated Orchestration of VBLOCK infrastructure


Contract/Lease Duration

Vblock 50%

Configuration Capacity

Capacity/P

rice

6 12 18

24

36 30

Vblock 100%


Vblock 80%


Vblock 60%


24

Vblock 100%


Vblock 100%


Baseline

Pay As

You

Grow

Initial Base Line

Configuration

Incremental

„Hot Scalable‟

Increases to

Configuration

DECISION POINT

Either: Upgrade to next Vblock

configuration with a new 3 year

contract

Or: Configuration remains

unchanged for remainder of

contract

vScale Financing – Scalable & Elastic


vmware vShield – Multi Tennancy


vmware vShield App with DLP


Security : From Physical To Logical Physical Data Center

Application

Anti-Virus

Firewall

Application

Anti-Virus

Application

Anti-Virus

Application

Anti-Virus

DLP

Virtual Data Center

VM VM VM

Logical Application

Virtualization Platform

Policy Anti-Virus

Firewall

DLP

Apply Policy To Zones.

Edge. App. Endpoint.


Security

Management

Visibility

Intelligence

Governance,

Risk &

Compliance

The New Security Stack

Virtual Data Center

VM VM VM

Logical Application

Virtualization Platform

Policy

Cloud

Trust Authority

Infr

astr

uctu

re

Anti-Virus

Firewall

Info

rmation

DLP

Anti-Spam

Identity

VPN

Access

Info

rmation

Anti-Spam

DLP

Identity

VPN

SecurID

Security

Management

NetWitness

EnVision

Archer eGRC

Cloud

Trust Authority


34

Backend infrastructure

Administrative tools and workflow

Data repository integration

Scalable, reliable real-time performance

Market-leading one time password

Tokens, USBs, smart cards, on PDAs, on cell phones

Digital certificate and smart chip-based solutions

Information Security Services

Trusted Identity

The Security Division of EMC

RSA

enVision


vCloud Connector - Trust


Cloud Provider Validation


vCenter Chargeback - Metered


Your Cloud Journey EMC Consulting will simplify your journey

• 2000+ associates worldwide, supplemented by 12,000 EMC

Global Services professionals

• Thousands of engagements delivered to global Fortune

1000 companies

• Comprehensive Cloud Offering

– Cloud Readiness Workshops

– Cloud Advisory Service with Optimizer

15%

30%

50%

85%

IT PRODUCTION BUSINESS PRODUCTION IT AS A SERVICE

95%

Phase 1 Phase 2 Phase 3

Gold Platinum

Percent

Virtualized


Some examples of the work we do

Gate 2

Agree YourIM

resources for

Design Phase

(3.1)

Business Service

Classification

(3.2)

Select EP Service

Components and

Options

(3.3)

EP Rapid Service

Classification Tool

Business

Classification

Level

EP design rules

EP Service

Catalogue

Estimate high-

level costs

(3.4)

EP Cost

Estimating Tool

EP Cost

Models

FAMEP High-level cost

estimates

Communicate

project pipeline

update to S&O

(3.5)

EP High-level cost

estimates

Assess available

EP resource

capacity

(3.6)

EP Capacity

Reports

EP License

Record

Indexes

EP

Resource

capacity

available?

AYES

Initiative to

expand

capacity

(3.7)

NO

EP

Capacity

Database

Business

Classification

Level

VDC Management Framework and Runbooks Service Catalogue

Design & Provisioning Processes

Cost model and rapid classification tools


www.EMC.com/emcit

EMC IT Journey to the Private Cloud:

A Practitioner's Guide http://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf

http://www.emc.com/emcit

http://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf














THANK YOU


Environment Solution Requirements

USE CASE 2 Back up services

Outsource

Compliant

Archive

Outsource

Back-up

Outsource

Back-up dense

Virtual environment

Remote

PCs & servers

Remote

PCs & servers

PC & Phone

Back-up

Exchange

SAP file

Networker

Convault

TSM

Oracle

Email

Source

One

Data

Domain

Atmos +

App Mozy

Avamar

DPA

Production

IT

Remote

Office

SMB

Consumer

Email

SAP File


• Long term structured collaboration – Programmatic Tier Driven Investment&Incentive Model

– Regulates a missing “hosted service “ model in existing EMC engagement programs

– CXO‟s perception shift of EMC from „critical‟ to strategic‟ and from good „product vendor‟ to „key business partner “

• The program is build on three main pillars: – Educate: access to EMC training, Sales Enablement

– Plan: develop joint services and GTM plans

– Market and sell: sales incentive programs, joint market development, access to account team

• Demonstrates EMC‟s commitment to Service Providers

EMC Service Provider Partner Program


EMC Velocity Service Provider Program

Benefits

Ed

ucate

P

lan

Bronze Silver Gold Platinum

Service Provider Compensation

Model for EMC Field 1

Preferred Service Provider Status to

EMC VARs

Market Development Funds 2 1,2

Public Relations Support 1

Partner Program Logo

EMC Global Financial Services

Access to EMC Technical Support

Access to Product Management

Account Management and Joint Sales

Planning

Business Enablement Resources

EMC Executive Sponsor

Access to EMC Sales and Technical

Training

PowerLink Partner Portal Access

Mark

et a

nd

Sell

1 Platinum partners earn higher level of benefit. 2 Funding is pooled and available based on an EMC-

approved marketing proposal.


EMC Velocity Service Provider Program

Requirements Bronze Silver Gold Platinum

Signed Partner Agreement

Monthly Point-of-Sale Reporting

Annual Investment Plan

Vertical Industry, Application, or

Market Focus Areas 3 2 4

Geographic Sales Reach 4 Global

EMC Alliance Manager

Training

Execute on a mutually

agreed upon 6 month

training plan built by

EMC Education

Services consultant

Execute on a

mutually agreed

upon 6 month


EMC Education

Services consultant

Execute on a

mutually agreed

upon 6 month


EMC Education

Services consultant

Execute on a

mutually agreed

upon 6 month


EMC Education

Services consultant

VMware Investment 5 vCloud Powered

EMC-based service offerings 1 2 3

Revenue commitment

Per annual

partner

investment plan

Per annual

partner

investment plan

Per annual

partner

investment plan 3 Vertical industry, application, or market focus areas are measured by 1) a publicly-stated strategy, 2)

minimum of two customer accounts in each area, and 3) verifiable revenue streams in each focus area. 4 Measured by the ability to sell EMC-based services in a minimum of two of the following three geographic

regions: Americas, Europe/Middle East/Africa, and Asia/Pacific/Japan. 5 Platinum partners are required to be designated as VMware vCloud powered Service Providers by VMware.

Technology

Cloud services zimbabwe