Cloud Computing

Jordi Torres, BSC-UPC 07/06/2012

NEW BUSINESS MODEL?

Foto

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MUSIC YESTERDAY’S BUSINESS

TODAY’S BUSINESS

OR NOT?

IS MUSIC A BUSINESS?

Exem

ple

de J

osep V

alo

r (I

ESE),

2011

The most downloaded The best-selling

2010 1986

Exem

ple

de J

osep V

alo

r (I

ESE),

2011

Sold: 28.000.000

Exem

ple

de J

osep V

alo

r (I

ESE),

2011

Sold: 28.000.000 Sold: ?

Exem

ple

de J

osep V

alo

r (I

ESE),

2011

Revenues: 30.000.000$

Concerts tour 2010

Revenues: 70.000.000$

Exem

ple

de J

osep V

alo

r (I

ESE),

2011

Revenues: 30.000.000$

Concerts tour 2010

Revenues: 70.000.000$

The business

model changed!

NEW NEW BUSINESS MODEL

Desintermediation

music: Itunes, spotify books: Amazon education: e-learning UOC, MIT

ALL SECTORS

NEW NEW BUSINESS MODEL

from physical movement to the movement of information

Courte

sy: D

ani U

rgell –

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CO

Desintermediation

music: Itunes, spotify books: Amazon education: e-learning UOC, MIT travels: eDreams Retail: Zara . . .

ALL SECTORS

WHERE DATA ARE STORED?

Sourc

e:

Apple

.com

. 2

011

WHERE DATA ARE STORED?

HOW DO WE GET HERE?

1950 2012

That has redefined IT and industry in general

TIC

Every 15 years …. A major technological jump in IT

1950 1980 2010 1995 1965 2025

Mainframes

1950 1980 2010 1995 1965 2025

Mainframes

Personal Computers

1950 1980 2010 1995 1965 2025

Mainframes

Personal Computers

Internet

1950 1980 2010 1995 1965 2025

Mainframes

Personal Computers

Internet

Big Data Centers

Industrialization of IT

28.000 m2

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> football pitch x 4

CLOUD COMPUTING?

IT products or services?

IT AS A SERVICE

More flexible IT, which can adapt to

businesses and where costs can be predicted

On-demand self-service

Rapid elasticity

Ubiquitous access

. . . .

Pay per use

EXAMPLE: workload

SYSTEM CAPACITY

Demand

Time

Res

ou

rces

Capacity

RESOURCES NOT USED

Demand

Time

Res

ou

rces

Capacity

Resources

not used

WASTE OF RESOURCES

Demand

Time

Res

ou

rces

Capacity €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€€€€€€€€€€€€ €€€€€ €€€€€€€€€€€€ €€€€€ €€€€ €€€€€€€€€€ €€€€ €€€ €€€€€€€€ €€€ €€ €€€€€€ €€€ € €€€€ €€ €€€ €

CUSTOMER BEHAVIOR

Reso

urc

es

Demand

Capacity

Time (days)

1 2 3

CUSTOMER BEHAVIOR

Reso

urc

es

Demand

Capacity

Time (days)

1 2 3

CLOUD COMPUTING ELASTICITY

Demand

Capacity

Time

Res

ou

rces

AGILITY FOR SUPPLYING vs in-house data center

Foto

s: cort

esía

BS

C

Amazon Data Center

Foto: Tutorial SC2011 - Robert Grossman

IaaS IaaS Infrastructure as a Service

AGILITY FOR SUPPLYING

TYPES OF CLOUDs

Software as a Service (SaaS)

Plataforma as a Service (PaaS)

Infraestructura as a Service (IaaS)

DELIVERY SERVICE MODEL

TYPES OF CLOUDs

Software as a Service (SaaS)

Plataforma as a Service (PaaS)

Infraestructura as a Service (IaaS)

DELIVERY SERVICE MODEL

Cloud Computing Forecast

Source: http://softwarestrategiesblog.com/2012/01/17/roundup-of-cloud-computing-forecasts-and-market-estimates-2012/

Gartner is predicting that the IaaS market to grow by 47.8% through 2015.

IaaS According to IDC, by 2015, about 24% of all new business software purchases will be of service-enabled software with SaaS delivery being 13.1% of worldwide software spending.

SaaS

IT’S HERE TO STAY

Source:

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns1175/Cloud_Index_White_Paper.pdf

CISCO

EUROPEAN CONCERNS?

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Where are the information factories?

Energy price: 0,03-0,04 €/kWh

foto

: Go

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foto

: Go

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Result: relocation overseas

La Vanguardia, 2/2/2012

Source: http://www.thenewfederalist.eu/Neelie-Kroes-Information-is-the-new-oil,04732

Source: http://www.jorditorres.org/blog

CLOUD: the core

Energy Grids:

up to 40% of the energy produced might be lost on its way to the consumer.

Foto: SMART 2020 Report

Traffic jams:

cost Europe €135 billion a year, and drivers lose five days per year while sitting in traffic.

CLOUD TODAY?

Security Privacy Lack of

Standards

Data Integrity

Regulatory Data

Recovery

Control Vendor

Maturity ...

Cloud Implementation Inhibitors Client concerns

Solution? …. PRIVATE CLOUD?

Image source: eyeOS.com, 2009

Private Cloud is, essentially, a Cloud Computing capability dedicated to one organization

PRIVATE CLOUD PUBLIC CLOUD

operated by a

service provider

operated by enterprise

IT department behind

a corporative firewall

Intelligent & autonomic

management of resources

Solution? HIBRID CLOUD?

Hybrid cloud

Workload

Hybrid cloud

capacity

Workload

Hybrid cloud

capacity

Hybrid cloud

External Provider

EVERYTHING AS A SERVICE

IaaS

PaaS

SaaS

XaaS

DRaaS SUaaS BDaaS

…

Cloud can DRIVE BUSINESS INNOVATION Fo

to: D

esig

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InB

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lon

a.co

m

Taking cost out of company

Improve business processes and operational effectiveness

Using the cloud to enable new business models

WHAT NEXT?

Everybody connected

All this allows

A mobile future

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http://money.cnn.com/2011/02/09/technology/smartphones_eclipse_pcs/index.htm

Not only will we have mobile devices, but also

Internet of Things

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1 EXABYTE = 1.000.000.000.000 MEGABYTE

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And this will bring about a deluge of digital information

required a new approach to

Storage

Data processing

Relational DB can’t support everything

NoSQL

DBMS in-memory

Rethinking of data processing

Obtaining Value from Data: The information is non actionable knowledge

Source: Economist , Feb 25th, 2010 http://www.economist.com/node/15579717

Big Data

The next frontier for innovation, competition, and productivity

CONCLUSIONS?

AN OPPORTUNITY

LA V

AN

GU

AR

DIA

, 06

/10

/11

Foto: DesignedInBarcelona.com

We have to

prepare our businesses for

the explosion of the cloud in a world of mobile technology and

social networks, dominated by the

boom of available information and all in a sustainable way.

Thank you for you attention!

This presentation can be downloaded from

www.JordiTorres.org/blog

Autonomic Systems and e-Business Platforms research group

www.bsc.es/eBusiness

Thanks to

• Profesor, investigador y escritor en nuevas tecnologías TIC. Es catedrático en la UPC Barcelona Tech con más de veinte años de experiencia en I+D y dirige un grupo de investigación en el Barcelona Supercomputing Center donde realiza proyectos tanto con PYMES como con empresas multinacionales líderes del sector tecnológico. Actua como experto para diferentes organizaciones, consultor tecnológico, miembro de consejo de administración, imparte conferencias y colabora con diferentes medios de comunicación.

• Su interés actual se centra en lograr un mayor y más sostenible aprovechamiento de los recursos TIC (Green Computing) en el escenario futuro marcado por el Cloud Computing y la explosión de la información disponible (Big Data), tanto para el beneficio de las empresas como para el de la sociedad en general.

Más información en: www.JordiTorres.org/blog

http://www.librosdecabecera.com/empresas-en-la-nube

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