The New Age of SocialNetworking

David Liu (david@jiepang.com)Founder, CEO of Jiepang

November 17, 2010

The Old Age of SocialNetworking

David Liu (david@jiepang.com)Founder, CEO of Jiepang

“Social networking hardware”

Shelter

Coffee

The Old Age of Social Networking

The PC Age

“A computer on every desk…”

Dial up Internet

Early forms of social networking services

The Digital Camera Age

Dave’s first digital camera

Then there were webcams, and they spread fast

And digital cameras started appearing at every party

When you know there are a lot of digital cameras

Faster Internet led to more photos of ourselves online

And then Friendster was born

• Online photos meets social networkingRight timing meets right model

• Private Social GraphStrictly just friends and their friends; dating angle

• Limited social interactionsTestimonials don’t last forever

• Epic fail to scaleConstant server crashing

After Friendster, there was MySpace

• Wildly customized profilesTons of social expression and interaction. Accidentalthird party widget platform, e.g. YouTube, Slide, thatmatured late (MySpace Developer Platform).

• Positioning as a media companyMajor focus on media content (e.g. Yahoo!) versustechnology company (e.g. Google)

• “Virtual friends” social graphBased on your real friends plus whoever you can get,e.g. Tom is your first friend, Tila Tequila’s over1,000,000 MySpace friends

After MySpace, there was Facebook

• From Harvard to Microsoft Started with schools,quietly opened to companies and high schools, andtoday everyone

• Real life, real name social graph• Based on your real friends• Naturally evolved with users from people fromyour campus to everyone from your “real life”

• Positioning as a technology company• “Social utility” and social algorithms• Facebook Developer Platform for makingmodern software social (e.g. Microsoft-Adobe,Facebook-Zynga)

The Mobile Age

After a PC was on every desk, a mobilephone had to be in every pocket

When you know there are a lot of mobile phones

In addition to Facebook, there was Twitter

From SMS to SNS -140 character updates

• “Tweets”Real-time, short message updates to answerthe question “What are you doing?”

• Making content distribution socialOpinion leaders, Celebrities, Media & the“Re-Tweet” button

• Completely open social graphOne way following, based on information andfriends

When you know a lot of people use Twitter

Shelters PCs Digital Cameras Mobile Phones

What’s the next major agefrom new hardware?

(Hint: It’s related to what I am working on.)

The Location Age

Foursquare

Foursquare

Foursquare

Foursquare

• “Check-in’s”Real-time geolocation updates to answer the question“Where are you?”

• Syncing check-in’s to Facebook and TwitterFoursquare as a third party client app

• Location-based social graphWho you share your location with + who you meet atlocations, i.e. your offline social life

• Why Google failed with Latitude and Buzz• Why Facebook and Twitter will differ• Early, but the numbers are interesting (Foursquare 0> 1M > 5M). So is the investor.

“Everything that hashappened in the US, will

happen in China”

Alibaba Founder & Chairman, Jack Maon The Charlie Rose Show

Foursquare successfully introduced location-based SNS to the US

See friends’ locations Check-in on the go Sync to SNS Collect badges

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At Jiepang, we’re introducing location-based SNS to China

See friends’ locations Check-in on the go Sync to SNS Collect badges

Chinese peoplehave offline sociallives.Jiepang seeks to organize andimprove these offline social lives

10,000+Number of peoplechecked in yesterdayon JiepangOver 170,000 users (November 17, 2010).40% use Android or iPhone. 50% are fromBJ, SH, GZ.

Jiepang efficientlysyncs our offlinesocial lives toSina Weibo,Kaixin001,Douban, RenRen

Jiepang partnerswith locationssuch as HTC, SPRCoffee,McDonalds, DairyQueen, Nike,Adidas, HP, Dell,and more

Foursquare partnered with Starbucks to bring peoplecloser together at Starbucks stores in the US

Jiepang partners with Starbucks to bring people closertogether at Starbucks stores in China

The New Location Age of Social Networkingchanges everything…

…back to the old age of social networking.

Thank you!Add me as a friend

http://jiepang.com/dave

David Liu (david@jiepang.com)Founder, CEO of Jiepang