Chocolat 3 b

Case study: Chocolat 3B

Giorgio Sironi (Nest Group)

Description

• Service: didactic audio/video podcasts

• Target users: students of K-12 school• Main actors–Teachers–K-12 students as producers–Other students as fruitors

Description

• Didactic objective–Engage students in subjects traditionally

lectured–Diffuse podcasting between students

• Business model–Producing material as didactic activity

(zero cost)–Outsourcing of hosting–Zero revenue, CC license

Browsing the website: homepage

Browsing the website: homepage

• Newsfeed with general information• Presentation of the service• Access to the various thematic

channels

Browsing the website: platform


• Outsourcing to lower material costs to zero–hosting– content management– statistics– storage– ...



• iTunes allow automated distribution– to devices in the Apple ecosystem– to computers with iTunes available

• Still a proprietary platform– Lock-in with a single program– Less immediate and universal than web-

based distribution–No extensibility

Browsing the website: content

Browsing the website: content

• Divided in channels–poetry–history– ...

• Standard features of blog posts available–Commenting–Download–Sharing

Browsing the website: fruition

Browsing the website: fruition

• In-browser player–Playlists, tagging–Sharing and liking in social networks

• Download of MP3 files• iTunes

No DRM or limitations: just plain sound files–allows for the largest possible

distribution

Strengths & weaknesses

• Low cost production and delivery–Student and teachers are part of the

production system–Web delivery scales very well

• No revenue!–Freely available and redistributable with

attribution–Creative Commons non commercial

license

Conclusions & take-aways

• Multiple fruition platforms must be available in podcasting–Web-based but also iTunes

• Independent channels allow– customization of the offer– replication of a successful model in a

different domain (e.g. from poetry to music)

Technology

Chocolat 3 b