1. Wandoujia Will mobile kill the TV star? Chinese ock to video
apps The China App Index July 2013 Edition Chinas leading Android
app store Top trend:
2. Top Trends in July 2013 Will mobile kill the TV star?
Chinese ock to video apps Make it mine Personalization via
wallpapers and themes Make me healthy A new dieting advisor tops
the charts 1 2 3
3. I spend an hour each way on the subway everyday, Dean, a
29-year-old salesman, complains. Its such a waste of time! For a
country on the move, leisure must be nagled into awkward pockets of
time between overtime, long commutes, and an ever- changing
environment. Getting home for dinner and the 7 oclock news each
night is simply unrealistic. Will mobile kill the TV star?
4. You can see any show you want online, Dean explains. I
watched most of Kuaile Nansheng on the subway and was always ready
to gossip about it with my coworkers when I arrived at work! Since
most TV shows are quickly available online, Chinas smartphone
owners make the most of their fragmented time on the move Will
mobile kill the TV star?
5. Video killed the radio star goes the classic song. So what
will happen to TV stars in the mobile era? So far so good. Chinas
top video sites are in a bidding war for content rights.
Several--including Tencent, Sohu, and Tudou--have even invested
signicant amounts to produce original programming, as Netix is just
starting to do now. In China, virtually any TV show is quickly and
legally available to watch online. Sohu Video () Monthly downloads:
451k Will mobile kill the TV star? Sohu is one of Chinas leading
video sites (NASDAQ: SOHU). It recently acquired the exclusive
rights to the second season of the hottest show in China: The Voice
of China. News reports put the price at a cool 100 million RMB (~16
million USD) Even as TV viewership plateaus, these stars will keep
singing on mobile devices. 1 User pic Celebrity pic
6. Schools out for the summer! Chinas students nally have a
reprieve from the pressure cooker of their grueling schooling. Many
of Chinas top shows, including The Voice of China, launch their new
seasons to capitalize upon this moment. This month, the video apps
Tudou (+163%) and Xunlei Kankan (+126%) were among the top 5
fastest-growing apps. Tudou () Monthly downloads: 276k Growth rate:
163% Will mobile kill the TV star? Youku Tudou (NYSE: YOKU) is
another of Chinas top video sites. Although Tudou tries to
differentiate itself with more user-generated content, online video
in China is still dominated by professionally-created content. 1
User pic Celebrity pic
7. Aggregate data also strongly supports this trend. There are
now 160 million mobile video watchers in China, according to CNNIC.
And video apps were by far the fastest-growing apps in China over
the past year: average session length rose an astonishing 259%:
from 9 minutes to 31 minutes. 1 Will mobile kill the TV star? video
reading photos games tools ChangeinAppUsage (China2012) Reasons for
the trend: 1. Bigger screens (phablets) 2. Bigger storage capacity
(8-16 GB standard) 3. Better battery life 4. Better Wi-Fi access
(mobile data is still expensive) Source:UmengAnaly>csPla@orm
Introduction to Wandoujia Video Search The beta version was
released on August 8, 2013. Whyd we build this product? Its simple.
From July 2012 to July 2013, our video downloads grew 1100%. But
its tricky to nd the video youre looking for across multiple apps.
Is it in Sohu, Tudou, or or PPTV? Wandoujia Video Search solves
this problem by deep-linking to specic videos within these
different apps.
8. 6 kids, one room. Chinas students have a hard enough time
squeezing into their dorm rooms, much less personalizing their own
space. Make it mine
9. I dont live in a big place, but since moving in Ive made it
my own. I like it clean, simple, wooden, and personal, Xiaobai
proudly explains about the room he rented in Beijing immediately
after graduating. The rise of individualism in China has created a
greater demand to design ones own space. Even in crowded quarters,
one space that will always be available for personalization? Your
smartphone Make it mine
10. Wallpapers and theming apps are always popular in China.
This month, Sogou Wallpaper, Baiwan Wallpaper, and a Xiaomi Theme
placed highly in the ranks of top new apps. Sogou Wallpaper Monthly
downloads: 106k This app offers over a million(!) different HD
wallpapers to choose from. It is unclear what percentage are
kittens. Sogou wallpaper can automatically refresh your home screen
every day. While it personal space is hard to come by in China,
your phone is always open for customization. 2 Make it mine Hello
Kittens
11. Chinese love to customize their phone not only on the
outside, but on the inside too. Fortunately Android supports far
more customization than the comparatively closed iOS. Find
Something Theme for Xiaomi () Monthly downloads: 66k Find Something
is one of Chinas top games. Xiaomi is one of Chinas top phones. Put
the two together, and you get one of the top new apps of the month.
Xiaomi is the poster child for Android customization. Find
Something, a game similar to the old Wheres Waldo picture books, is
just the kind of offbeat but charming game and loving art style
that suits the rabid Xiaomi fanbase. 2 Make it mine Lock screen for
the custom Xiaomi Theme
12. I stopped eating lunch for a few months to prove to my
boyfriend that I could lose weight, says Xiao Chen. Body image and
tness are increasingly important in China to nd a good job, nd a
spouse, and allay the eects of a dismal environment. People want
help nding the healthy life that is right for me. Make me
healthy
13. Xiao Chen managed to lose the weight, but it wasnt easy.
Reaching a goal is hard if you dont have a system in moments of
uncertainty. By using apps that help them condently manage their
health, Chinas young people gain awareness and knowledge that help
them improve the quality of their life Make me healthy
14. Thin Thin, a dieting app for (primarily) women, was by far
the fastest-growing app this month. In the June edition we
highlighted Baidu PhotoWonder, which beauties the digital you. Now
heres an app to get your ofine body into shape too. Thin Thin ()
Thin Thin calls itself The healthy way to diet and it takes a
serious approach. It kicks off with a customized 15-question survey
on your eating and exercising habits. Then it sets a detailed plan
for your diet and sets you up with a support group. Mobile apps
like Thin Thin give ordinary Chinese more control over their own
health. 3 Make me healthy Monthly downloads: 411k Growth rate: 252%
Support groups can lend a helping hand
15. Top new Fastest growing July 2013 Star Apps
16. Top New Top New App Top New Game Youdao Translator () Trial
Xtreme 3 (3)
21. Rank Name Downloads Growth rate 1 Can You Escape? 446,098
343,052% 2 Canabalt 271,615 59,421% 3 Bass Fishing 155,360 15,667%
4 Feed Me () 226,414 9,998% 5 Save my Bird () 233,844 9,242% 6 Last
Defender () 153,594 4,407% 7 Rolling Fruit 801,928 1,468% 8 Battle
Heart 169,153 1,196% 9 Fruit Ninja vs. Skittles 600,239 553% 10
Boyaa Landlord Duel () 184,026 522% Fastest Growing Games
22. Wandoujia Exclusive Launch Showcase Crazy Song Puzzle
23. Crazy Song Puzzle 500,000+ downloads in the rst three days
of the exclusive launch. Brand new game, featured with a homepage
banner in Wandoujia for 3 days Fun, original concept: plays
snippets of popular music and you have to guess the song 160,000+
downloads on the rst day alone
24. China is worlds largest smartphone market, by far. But its
a black hole for app data. Mobile research rms use Google Play
data, which works for most of the world, but not for China. Nine
out of ten new smartphones sold in China run Android, but
developers are left in the dark. Here at Wandoujia, we decided to
change that. As an Android app store with over 200 million users,
we decided to shine a light on the market. We hope it will
encourage more foreign developers to come to China. Methodology:
Top new: Launched within the last 60 days. Fastest-growing: Highest
growth-rate this month, relative to an average of the previous 3
months. App data is carefully screened to eliminate zombie
downloads from unscrupulous sources All data is from the Wandoujia
App Store, with 200 million+ Android users in China. About the
China App Index http://appindex.wandoujia.com
25. The China partner for app developers Wandoujias editorial
team is always on the lookout for the best new apps. That denitely
includes apps from foreign developers! In the past, weve partnered
with Flipboard, EverNote, and Pocket to do exclusive launches and
promotions in China. Complete media management Wandoujia is for
more than just apps. Our PC suite makes it supereasy for users to
manage all of their content. That includes movies, TV shows, music,
and e-books too. The place for mobile gamers Wandoujia is the
easiest way to reach a massive audience of gamers in China. For
developers, our app promotion system makes it easy to be discovered
and our payment SDK makes it easy to get paid. Learn more here:
http://www.slideshare.net/WandouLabs/ brandbook-en?from_search=5
About Wandoujia
26. Benets for Registered Developers: Veried developer badge
gives developers peace of mind Push updates to your Chinese users,
quickly and efciently Eligible for campaigns and featured
promotions Optimized search result ranking Register today:
http://developer.wandoujia.com/intl Wandoujia Developer Center New:
English-language submission process!
27. 150,000 downloads in the rst week. Our China launch with
Wandoujia was a big success. A few short days after we got in
contact, we were ready to launch with a nicely designed campaign
that t with our brand image. Wandoujia has delivered hundreds-
of-thousands of downloads, including some of our highest-quality
users in China. Case Study: Flipboard in China -Alvin Tse, Product
Director at Flipboard China When Flipboard came to China in June
2012, they partnered with Wandoujia on the launch
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29. Special Thanks David C. Wang Visual Ethnographer at China
Youthology [email protected] David created the visuals
and stories that bring to life our trends this month.
30. Lets connect! [email protected] Product Manager for
International [email protected] International Developer
Relations http://appindex.wandoujia.com