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CHAPTER 13 CHAPTER 13 Preparing Online Preparing Online Communications Communications

CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

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Page 1: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

CHAPTER 13CHAPTER 13

Preparing Online Preparing Online CommunicationsCommunications

Page 2: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

Did TV kill newspapers? Some predicted Did TV kill newspapers? Some predicted this.this.

Did TV kill movies and the movie industry? Did TV kill movies and the movie industry? ManyMany predicted this! predicted this!

How will the internet effect current mass How will the internet effect current mass communication?communication?

What is the future of the internet?What is the future of the internet?

How can schools use the internet as How can schools use the internet as communications device?communications device?

Could the internet replace schools as we Could the internet replace schools as we know them today? Louisiana has a virtual know them today? Louisiana has a virtual high school!high school!

Page 3: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

The Strengths Of “The Strengths Of “THE NETTHE NET” As A ” As A Research Tool In The Library Is Easy To Research Tool In The Library Is Easy To See (Not Always Easy To Control) And See (Not Always Easy To Control) And Can Make A Small Or Isolated Library As Can Make A Small Or Isolated Library As Powerful As The Largest And Most Powerful As The Largest And Most Conveniently Located Library. However, Conveniently Located Library. However, What Is Its Role As A Tool In School What Is Its Role As A Tool In School Communications And School Community Communications And School Community Relations.Relations.

Page 4: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

WHICH OF THESE STATEMENTS DESCRIBES THE WHICH OF THESE STATEMENTS DESCRIBES THE INTERNET? DO YOU HAVE A BETTER ONE?INTERNET? DO YOU HAVE A BETTER ONE?

The Internet Is A The Internet Is A Passing FancyPassing Fancy And Will And Will Wither On Wither On The VineThe Vine..

The Internet Is Just Another Tool That People Have The Internet Is Just Another Tool That People Have To Learn To Deal With.To Learn To Deal With.

The Internet Is The Single Most Important The Internet Is The Single Most Important Development Of The Last Decade Of The 20th Development Of The Last Decade Of The 20th Century.Century.

Internet Usage Will Soon Begin To Decline. It Has Internet Usage Will Soon Begin To Decline. It Has Probably Peeked.Probably Peeked.

There Is No Bound As To What The Internet Can Do There Is No Bound As To What The Internet Can Do And How It Will Further Effect Our Society.And How It Will Further Effect Our Society.

Page 5: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

THE NEW MEDIATHE NEW MEDIA

The Internet And Its Related Areas Is One The Internet And Its Related Areas Is One Which We In Education Have Only Which We In Education Have Only Haltingly Attempted To Come To Grips Haltingly Attempted To Come To Grips With. There Is A Nation Wide Effort To With. There Is A Nation Wide Effort To Get Every School And Every Classroom Get Every School And Every Classroom “Wired”, And When We Finish The Next “Wired”, And When We Finish The Next Logical Question Is Logical Question Is “WHAT DO WE DO “WHAT DO WE DO WITH THIS NOW THAT WE HAVE IT?”WITH THIS NOW THAT WE HAVE IT?”

Page 6: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

School Communications People And School Communications People And Communications People In All Walks Of Life Will Communications People In All Walks Of Life Will Have To Deal With “The Web” For The Have To Deal With “The Web” For The Foreseeable Future And We In Schools Are Foreseeable Future And We In Schools Are Probably Behind Other Communicators In Use Of Probably Behind Other Communicators In Use Of This Media.This Media.An Important Aspect Of This Is That We In An Important Aspect Of This Is That We In Schools Must Keep Our Focus On The Relevancy Schools Must Keep Our Focus On The Relevancy Of Any New Technology As It Relates To Our Of Any New Technology As It Relates To Our Fundamental Educational Tasks. We Have Our Fundamental Educational Tasks. We Have Our Mission And Our Message, And Any New Media Mission And Our Message, And Any New Media Is Simply Another Way To Communicate Is Simply Another Way To Communicate Regarding These. Regarding These.

Page 7: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

An Important Aspect Of The Internet, As An Important Aspect Of The Internet, As Mentioned Above, Is That The User Is In Mentioned Above, Is That The User Is In Complete Control Of The Sites Visited, And Complete Control Of The Sites Visited, And Chooses Which Part Of The Site Is To Be Chooses Which Part Of The Site Is To Be Viewed. Also, In Many Cases What It Is To Viewed. Also, In Many Cases What It Is To Look Like When He Visits The Site. A Site Must Look Like When He Visits The Site. A Site Must Get The User’s Attention And Keep That Get The User’s Attention And Keep That Attention Or He Will Soon Be At Another Site.Attention Or He Will Soon Be At Another Site.

Page 8: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

HERE ARE SOME TIPS THAT ONE MUST KEEP HERE ARE SOME TIPS THAT ONE MUST KEEP IN MIND WHEN DEALING WITH THE NEW IN MIND WHEN DEALING WITH THE NEW

MEDIAMEDIA..This Is A User Controlled Media And You Must First This Is A User Controlled Media And You Must First Attract And Then Keep The User. The Content And Attract And Then Keep The User. The Content And Design Must Be Developed With This In MindDesign Must Be Developed With This In MindNavigation Is Central To The Media And The Site Must Navigation Is Central To The Media And The Site Must Provide A Quick Grasp Of The Nature Of The Site And Provide A Quick Grasp Of The Nature Of The Site And What Information Is Available. Thus The Site Must Be What Information Is Available. Thus The Site Must Be Complete Without Being To Cumbersome To Use – Complete Without Being To Cumbersome To Use – People Are Looking For Information And Don’t Want To People Are Looking For Information And Don’t Want To Wait A Long Time To Get ItWait A Long Time To Get ItThe Basics Of Good Print And Video Design Apply To The Basics Of Good Print And Video Design Apply To The Internet. Limit The Number Of Type Faces, Don’t The Internet. Limit The Number Of Type Faces, Don’t Over Use Color, And Take Full Advantage Of The Over Use Color, And Take Full Advantage Of The Ability To Hyperlink To Other Sites Or Parts Of A Site – Ability To Hyperlink To Other Sites Or Parts Of A Site – These Users “Like To Click” To Get What They Want These Users “Like To Click” To Get What They Want

Page 9: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

Communication Rules Such As A Limit Of Communication Rules Such As A Limit Of Jargon Are Still In Effect – Use Feedback Jargon Are Still In Effect – Use Feedback Options To Facilitate Two Way Communication Options To Facilitate Two Way Communication – Testing Of A School Or School System Site – Testing Of A School Or School System Site Should Be Done By Students And Parents Should Be Done By Students And Parents Before The Site Goes On LineBefore The Site Goes On Line

Keep A Site Simple Enough For Those With Keep A Site Simple Enough For Those With Slower Hardware And Software To Use The SiteSlower Hardware And Software To Use The Site

Collect And Critique Other Sites As You Browse, Collect And Critique Other Sites As You Browse, And Keep Notes On What They Do, Both Well And Keep Notes On What They Do, Both Well Done And Poorly Done, So You Can Use Or Done And Poorly Done, So You Can Use Or Avoid These In You SiteAvoid These In You Site

Page 10: CHAPTER 13 Preparing Online Communications. Did TV kill newspapers? Some predicted this. Did TV kill movies and the movie industry? Many predicted this!

Most schools today have the capability to Most schools today have the capability to use videos in their communications.use videos in their communications.

Well done video productions can be a Well done video productions can be a great way to advance community great way to advance community perception of the school!!!!!perception of the school!!!!!