Creativity + Bravery

CHEAT SHEET30 APRIL - 7 MAY 2012

INNOVATION & TRENDSFinding New S-Commerce Opportunities with Wrapp:Wrapp is a Facebook app that allows digital gift certificate giving. Consumers can connect their Facebook account to the Wrapp app, find their friends in the upcoming birthday section, and select the of-fer they want to gift them. It’s an easy way to help extend the brand’s reach across networks.Skype Launches Human Emoticons:Skype is making some moves to promote itself with the support of ad agency Pereira O’Dell. Users that are bored with Skype’s emoticons can now create their own. The Facebook application is part of Skype’s larg-er ‘It’s Time For Skype’ campaign, which is focused on growing business in the US and UK.

New Booze Tracking Bracelet does all the Remembering for You:This year, the Manhattan Cocktail Classic is layering on a cutting-edge digital component: providing all 3500+ guests with NFC (Near Field Communication) enabled bracelets with which users will be able to track their drinks, upload photos, check in on Facebook, and more.

Gothamist5-3-12

PSFK 4-30-12

Wrapp5-12

TECHNOLOGY

Disney Research’s Touché System Detects your Touch on Most ThingsDisney Research has announced some new touch interface technolo-gies that add extra gesture functionality to existing touchscreens and more exotic items like doorknobs and even the water’s surface. Touché works by sensing capacitive signals across a range of frequencies.

Disruptions: Indiscreet Photos, Glimpsed Then Gone:Sexting creates an opening for technology that might make the photos less likely to end up in wide circulation. This is where called Snapchat comes in. Snapchat allows a person to take and send a picture and control how long it is visible by the person who receives it, up to 10 seconds.

3D Printing Gives Amputees Custom-Designed Legs:A San Francisco company called Bespoke Innovations is using 3D Print-ing and modeling technology to give prosthetic limbs new life as cus-tom-designed, wearable pieces of art.

EnGadget5-7-12

NYTimes5-2-12

Mashable5-6-12

CULTUREHelmut Lang: From Fashion To Art:In 2004 Helmut Lang sold the remaining shares of his label to Prada, which already owned the rest, and soon after quit the fashion business altogether. He then reinvented himself as a visual artist. Mr. Lang’s first New York show opens on Friday in a Greenwich Village space. Dumpster Pinhole Cameras Capture a City’s Hidden Side:

The aptly named Trashcam Project started in March after a group of workers-cum-amateur photographers teamed up with a local creative agency and got some pointers from a professional. Now they’re docu-menting the city they help keep clean by turning dumpsters into gigan-tic pinhole cameras.A Giant Concrete Joke Book Provides 5,643 Square Feet Of Laffs:Designed by Gordon Young and Why Not Associates as a tribute for Blackpool Tower in the U.K., Comedy Carpet is 5,643 square feet of jokes, monologues, and one-liners. That’s 180,000 characters, all carved into Indian granite and set inside the installation’s true pièce de résistance: specially formulated, super bright white concrete. Fast Co.DESIGN

5-1-12

Good5-2-12

NYTimes5-2-12

AGENCY NEWSLongtime Ogilvy Chairman Shelly Lazarus to Step Down:Ogilvy & Mather Chairman Shelly Lazarus will step down and move into the role of chairman emeritus, effective July 1. The agency an-nounced the news today at its board meeting today in Sao Paulo, add-ing that Ogilvy CEO Miles Young will take on the role of chairman.

Bank of America Moves Brand Advertising From BBDO to WPP:Bank of America has shifted brand advertising duties to a WPP team from Omnicom Group’s BBDO, according to two executives familiar with the matter. The selection of WPP comes after a process that the bank, under its CMO Anne Finucane began in January.

Agency Condemns its own Falklands Advert: A British-owned advertising agency has condemned its team in Argen-tina over an “offensive” video showing an Argentine athlete training in the Falklands. The political advert shows hockey captain Fernando Zyl-berberg preparing for London 2012. It ends with: “To compete on Eng-lish soil we train on Argentine soil.”

AdAge5-4-12

AdAge5-3-12

BBC4-5-12

SUSTAINABILITYMeatpacking Plant Turns into Net-Zero-Energy Vertical Farm:A former meatpacking plant in Chicago will soon replace carcasses and rendering vats with bakers and brewers and fish farmers and mushroom growers. The Plant is gathering together a bunch of food-makers to create a self-sustaining system in the 93,500-square-foot abandoned space. London’s Race for a Greener Olympics:Barely two months remain before the 2012 Summer Olympics. Along with the last-minute preparations, the host city is also hustling to deliver on its pledge to make these Summer Games the greenest ever.

Architectural Panels Help Clean the Air Around Them:If photocatalytic clothing can purify the air as the wearer moves around, then why not apply a similar concept to architectural materials to help cleanse the air outside? That, indeed, is just the premise behind aluminum brand Alcoa’s Reynobond with EcoClean, an “architectural panel that cleans itself and the air around it,” in the company’s own words. SpringWise

5-7-12

GreenBiz5-4-12

Grist5-2-12