Creativity + Bravery

CHEAT SHEET23 APRIL - 30 APRIL 2012

INNOVATION & TRENDSHow Mobile Technologies are Shaping a New Generation:Fifteen years ago, most home computers weren’t even linked to the In-ternet. Today, our computers are both linked and, in many cases, mo-bile. And as the smartphone market continues to explode, more parents are passing their phones to their offspring as tools to educate or gad-gets to pacify.

New Moleskine Notebook Lets You “Shoot” Messages Across Room:To celebrate the 20th anniversary of the text message, Moleskine has created its own SMS called The Moleskine Shooting Message System. Designed by Italian Pietro Corraini, the set features a classic Moleskine notebook with a graduated cover that shows how far you can shoot a message using the notebook band as a makeshift slingshot.

Pepsi Unwraps ‘Pulse’ Digital Dashboard for Pop Culture:Pepsi Pulse, a social media-driven interactive dashboard for everything pop culture, went live Monday morning in preparation for PepsiCo’s new celebrity-infused “Live for Now” global ad campaign, premiering May 7. Mashable

4-30-12

DesignTaxi4-19-12

HBR4-18-12

TECHNOLOGY

What Your Klout Score Really Means:Klout, a three-year-old startup based in San Francisco, is on a mis-sion to rank the influence of every person online. Its algorithms comb through social media data: If you have a public account with Twitter, you have a Klout score - whether you know it or not (unless you actively opt out on Klout’s website).

The New Pay Phone and What It Knows About You:For consumers who wish to ditch their wallets, paying through a mobile phone can be awfully convenient. Those same consumers can also, of-ten unwittingly, give up valuable information about themselves to mer-chants that want to sell them things.

Google Drive Comes to Chrome OS:Chromebook previously suffered from storage systems that were small and isolated from the cloud. But now the browser-based operating sys-tem is integrated with Google’s online file sync service.

Wired4-24-12

NYTimes4-30-12

CNET4-27-12

CULTUREAlberto Seveso Underwater Ink Photographs:Italian artist Alberto Seveso’s latest series of underwater ink photo-graphs is entitled A Due Colori and they are simply breathtaking. The images are made by taking high-speed photographs of two colors of ink mixing with water. The results are beautiful and serene studies of color and depth.

Jay Z Launches A Facebook Game:In his ongoing quest to conquer every platform he sets his sights on, Jay-Z has announced his plans for a Facebook game titled Empire. Ac-cording to the synopsis of the beta game, “Empire takes you on a jour-ney from the streets of Marcy Housing in Brooklyn to the hotspots of the rich and famous.”

Just In Case: An Apocalypse Survival Kit:Created by MENOSUNOCEROUNO, an advertising, branding, and digital agency based in Mexico, Just In Case is an end-of-the-world sur-vival kit that contains necessities needed to make us feel better just in case the world ends. LostAtEMinor

4-24-12

HypeBeast4-27-12

DesignMilk4-27-12

AGENCY NEWSLG Mobile Preps PR Shift to Porter Novelli:Omnicom’s Porter Novelli is expected to be awarded global PR duties for LG’s Mobile unit, Ad Age has learned. Burson-Marsteller won the LG Mobile business only a year ago. The shop remains on the roster, though; earlier this year, Burson snagged the LG D isplay account from WPP sibling Hill & Knowlton.

Mother Tapped to Handle Rebrand for Cablevision’s Optimum:Independent shop Mother, New York, has been hired by Cablevision to relaunch the company’s Optimum brand after a review, Ad Age has learned. Mother will be responsible for a brand campaign that will try to improve the image for Optimum’s internet, digital-phone and TV ser-vices.Freelancers’ Stock Rises on Madison Avenue:Forget Wall Street, there’s another occupation under way: freelancers on Madison Avenue. Though freelancers have long been a part of the agency workforce, their numbers are swelling as shops look to staff up or scale down based on the size of the new-business pipeline.

Ad Age4-27-12

AdAge4-25-12

AdAge4-30-12

SUSTAINABILITYBonobos Recycled Beer Bottle Jeans:Bonobos jeans brand just produced the manliest jeans ever. No, they don’t come prestained with motor oil and grill grease, but they do hap-pen to be partially crafted from recycled beer bottles. Unlike Scotch taping some empties together, the Bottle Rockets from Bonobos actually look like a socially acceptable pant option. Cities’ Tamagotchi Trees Would Game The Urban Environment:The idea behind the Realitree by Daniel Stark of Stark Design is that people in places like Times Square and Trafalgar Square could find a huge projected tree, the health of which would be dependent on local factors such as pollution and targeted green efforts.Japanese Eco-Friendly Shopping Bag Doubles as Safety Helmet:Japan-based Storia has introduced its Grappa foldable shopping bag, which also doubles as a safety helmet in the case of a disaster. The de-vice is made of mesh fabric sides, much like a standard reusable shop-ping bag, but the bottom consists of hard plastic and expanded poly-styrene (EPS), which is often found in safety helmets to absorb impact.

SpringWise4-25-12

PSFK4-28-12

CoolMaterial4-26-12