CES 2013: The Year of the Connected Brand

PROPRIETARY & CONFIDENTIAL

Presented by:

CES 2013: The Year of the Connected Brand

David "Berky" BerkowitzVP Emerging Media360i - @[email protected]@dberkowitzwww.about.me/dberkowitz

Covering the Coverage

PROPRIETARY & CONFIDENTIAL3

CES in <140 characters


Year of the startup?


Why this CES mattered

"It was, in short, the BEST.CES.EVER.

"It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light."

- TechCrunch


5 Predicted Trends in Ad Age


Scoring the 5 Trends in Ad Age

The Prediction The Result


Walt Mossberg’s 2013 Forecast

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era

Cheaper smartphones &

plans


plans

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything


Scoring Mossberg: What matters for marketers

Tablets trump PCs

Hardware & software integrate Apple TV leads

smart TV era


plans


plans

Costlier, better music players

Higher tech for fitness & health

monitorsInternet-

controlled everything


Fast Company’s CES Fourbox


Oh bloody hell… Phablets?


Lazerow knows best

The research


Things change fast:netbooks gone, and forgotten

Netbooks

2007-2012


Desktops almost as dead as netbooks


Salesforce monitored trends live


>1.2 million social conversations about CES


Pay TV is shrinking

Note the misleading Y-axis: it’s

shrinking, but not that fast


People like their TVs connected, and sometimes smart


The West Coast loves CES


People chat about screens of all sizes


Big screens are better


Bendy screens capture the buzz


NY, CA men are top tweeters


TV still the hot topic of tweets


More proof: CES is raining men (Hallelujah) – older men


Most talked about products don’t matter


Samsung tops brand mentions

The Marketer Matrix



The CES Marketer Matrix



Hulk

Hawkeye

Iron Man

Capt. America



An inside look at CES


Big TASC ahead



Startups pitched angels at Launchfest


Strangest product at CES: brainwave-controlled cat ears


A memorable Qualcomm keynote…


Celebs gone wild


3 words seen often at CES 2013 not seen before


“Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.”Coca-Cola CMO Joe Tripodi on what brands think of agencies, at CES 2013 Brand Matters keynote


People come from all over the world


Brand of the Year


The 5th Horseman


The key to Samsung’s success

“…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.”

- Slate


Samsung’s ad network a work in progress but gaining reach


Samsung AdHub finds its corner


Samsung devices connect with each other


Voice activation uses NLP. Sponsored listings coming?


Cameras add 4G for constant connectivity


Cameras connect directly with social apps


Samsung reimagines store windows


AutoShare becoming de rigeur

PROPRIETARY & CONFIDENTIAL

The big trendsfrom CES 2013

Every screen can be the first screen


Screens come in all sizes


What’s a tablet anyway?


Okay, I get it – it’s a tablet and a laptop


Displair makes screens appear out of thin air


USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail.

The connected home


Pre-CES 2013: “Internet of things”


Internet-enabled sensors: new outlet for the passive aggressive


Okay, these alerts can be a bit much


Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.”- David Berkowitz, Advertising Age


Lowe’s Iris is a hub for connected devices


Perhaps HAPIfork will help you eat better


Colbert on HAPIfork

“What is the point of consumer technology that stops you from consuming?”

- Stephen Colbert


The new remote control


Even the light bulb is reinvented


Samsung’s smart fridge runs Evernote


No more dumb appliances!


LG appliances upgrade hardware and software


Nest continuing to turn up the heat


AT&T envisions a Digital Life


Bluetooth stickers add sensors everywhere


NFC devices such as LG Pocket Photo create more connections

Living room reborn


The future of TV? Meh


Yay, more big TV sets


3D still around, but less a focus


And now, umm, transparent 3D?


TV focus shifts to software: Zeebox partners with Gracenote


Gracenote empowers TV sets to target better ads


TVs add facial recognition to personalize recommendations

"Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“

- Rob Enderle, Enderle Group, in Business Insider

◦


Panasonic TVs use facial recognition for personalization


Time Warner Cable comes to Roku (but you still need cable)


TVF makes more TVs smarter


Dongles abound to add connectivity to TVs


Don’t put mobile in the corner

"If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives."

- David Berkowitz in Ad Age


What CES really looked like

TV

PC

Smart-phone


Technologies connect portable screens to TV screens


Dish ruffles feathers with ad hopping and slingboxing


Gadgets connect screens with each other


Telibrahma’s Point adds AR to TV screens

Bespoke Bytes


Pebble shows off its $10MM crowdfunded watch


Lots of tech to watch with touch screens & voice control


Wearable health monitors keep forging forward


Vuzix seeks to one-up Google Glass


Trying on virtual clothing’s in vogue


Styku uses 4 Kinects to reinvent the fitting room


Xsens demos wearable 3D body motion tracking

New inputs


Asus taps Leap Motion to power gesture-controlled PCs


Mauz adds gesture input for laptops via smartphones


Facial recognition determines ad reactions


Orange + Movea = Gesture controlled set top box


Intel puts your body into the virtual experience


Tobii Gaze: look out for PCs controlled by your eyes


Haier lets you control TVs with your eyes


Sensors scan your brain


Advertising needs new inputs too. Enter Moonrider’s Art Jam


Cube26 lets you shush your TV

In transit


“Why is the car not an app?”Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote


Toyota, Audi preview self-driving cars (taking on Google)


BMW-backed MyCityWay surfaces local recommendations


Qualcomm Gimbel engine adds context to location apps


Fords as Glympse to share location


Ford turns cars into platforms


Ford turns cars into platforms


ODB enables an API


Samsung also becomes modular with Evolution Kit

Fun & Games


Reality can still be virtual and not just augmented


Nvidia’s previews new Android gaming device


Fisher-Price embeds screens in toys


Cubelets add sensors to these robotic building blocks


Skylanders collectibles interact with PCs and game consoles


Gamestick: big screen gaming in your pocket


Microsoft ‘Holodeck’ tech to expand games beyond TV set


Smart Glass, BlueStacks signs of new era of interoperability

All hail our robot overlords


3D Printing pervasive


LG vacuums dance even better than Bradley Cooper


Cooper can still outdance Shimi


iRobot cleans your gutters


Build your own robots with the next gen of LEGO Mindstorms


Careful: you may step on robots trying to snapchat you

Wrapping up


2 apps that saved me at CESCardmunch: Scan business cards, add to address book

and LinkedIn with 1 tapwww.cardmunch.com

Pocket: Save articles to read later via browser,

mobile, emailwww.getpocket.com


Other companies of interest

◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc

◦ Bluestacks: Run Android apps on Windows or Mac

◦ Cube26: tech products to enable devices to better recognize and interact with users

◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature

◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host

◦ Mindmeld by Expect Labs: Contextual intelligence for video chat

◦ ooVoo: now watch videos together with 10 people

◦ Stremor: TLDR bBrowser extension that summarizes content

◦ Trackdot: Sensors to help you track your luggage

◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout


Bonus: The Best CES Coverage◦ VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here

◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer

◦ NY Times: Smartphones Become Life's Remote Control -

◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big

◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES

◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads

◦ TechCrunch: Why Samsung is the 5th Horseman of Tech

◦ The Verge: Awards for the Best of CES

◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that).

◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list.


Thanks! Keep in touch

David Berkowitz

VP Emerging Media, 360i

◦[email protected]

◦blog.360i.com / @360i

◦MarketersStudio.com / @dberkowitz

◦www.about.me/dberkowitz

Technology

CES 2013: The Year of the Connected Brand