OGILVY & MATHERBEST OF EUREKA PARK AT #CES2014THE STARTUPS THAT EVERY BRAND SHOULD KNOW ABOUTINTERNATIONAL CES 2014

Eureka Park gives startups and entrepreneurs the space to showcase their wares, services, and offerings to CES attendees. We scoured the entire floor, nerded out over some really cool tech, and got a chance to meet the minds behind the next cycle of disruption.

Here you’ll find the startups that stood out to us and why they’re going to change the tech game in 2014 and beyond. Check ‘em out.

Follow us on Twitter and check out OgilvyDo.com for all of our #OgilvyCES coverage.

EUREKA PARK INTERNATIONAL CES 2014

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Pressy creates an entirely new function set for Android smartphone users. Program the button to check-in to social networks, share your location, toggle wifi, close all your running apps...the possibilities are endless.

It’s a new way to think about app development too. You’re not just limited to the home button and keyboard. You can use Pressy to add all sorts of instant functionality and commands to your mobile game or app utility you’re crafting.

No wonder it was kickstarted in less than a day.

PRESSYHTTP://GET.PRESSYBUTTON.COMA PHYSICAL BUTTON FOR ANDROID SMARTPHONES INSERTED INTO THE HEADPHONE JACK THAT CAN BE CUSTOMIZED TO PERFORM DOZENS OF ACTIONS

Kids really brushing their teeth? Did someone go into your drawer? How warm is it in the baby’s room? Did you remember to take your pills this morning?

As long as you have an imagination, you can program Sense Mother’s Motion Cookies to pretty much track any human behavior and object usage. The Senseboard (a beautifully designed storyboard based dashboard) monitors and assesses data and sends you alerts on your mobile device.

So stop discarding tech devices when they no longer service your needs. Just program your Motion Cookie to track something new with Sense Mother. And if you’re a brand without a foot in the wearables space, why aren’t you making a Senseboard app yet?!

SEN.SE MOTHERSENSE MOTHER MAINTAINS A FAMILY OF SMALL CONNECTED SENSORS (MOTION COOKIES) THAT CAN BE AFFIXED TO ANYTHING AND UNDERSTAND THE MOVEMENTS OF OBJECTS AND PEOPLE

HTTP://SENSEMOTHER.COM

Adam is the robot love child of home automation, autonomous navigation, entertainment console, video surveillance, and telepresence. This robot can roam your home, recognize rooms, wake up your sleeping kid, turn on the lights, deliver utilitarian content based on the room type you’re occupying and dial-up Dad on an oversees trip.

As connected devices and home automation continues to take precedence in our lives will there be a role for a central nervous system like Adam. And if so, how important is it going to be for your brand to own a place and time in your home like the dinner table?

ADAM BY HANDSADAM IS A PERSONAL ASSISTANT DESIGNED TO IMPROVE EVERYDAY LIFE, MAKING ENVIRONMENTS SMARTER, SAFTER AND ACCESSIBLE

HTTP://HANDSCOMPANY.COM

As our devices become smaller and our screen real estate more precious we’re going to need new keyboards, gestures and predictive systems that can decipher all the finger swipes and jumbles of letters and numbers we place together.

That’s where Fleksy comes in. Their keyboard optimizes characters and eliminates any excess weight like the space bar. It’s QWERTY based and is so good you don’t even need it to appear on screen or look at it while your type.

Awareness. That’s what Fleksy delivers upon. Better awareness of your surrounding whether it’s the physical environment around you or the digital environment you’re inputting, providing focus and clarity.

FLEKSYTHE BEST DAMN ON-SCREEN KEYBOARD YOU’LL NEVER HAVE TO LOOK AT ON YOUR PHONE, YOUR TABLET, AND SOON-TO-BE YOUR SMARTWATCH

HTTP://FLEKSY.COM

SmartMio positions itself as a workout aid and recovery wearable device. The device emits short electrical impulses of certain frequencies into the muscles otherwise known as EMS. In turn this helps strengthen muscles and aid in muscle recovery. Program regimens and controls are operated via your mobile device.

But what’s so interesting about this product is that it has the opportunity to become a muscle instructing coach. Working on your posture at work? You can gently receive a an impulse to sit taller and tighten the lower back and abs. What about coaching amateur athletes too? Next level wearables are going to get a heck of a lot more involved.

SMARTMIOTHE WORLD’S FIRST TRULY WEARABLE SPORTS ELECTRICAL MUSCLE STIMULATOR...BUT IT CAN BE SO MUCH MORE THAN THAT

HTTP://GETSMARTMIO.COM

YAKiT isn’t just novelty. It’s looking at co-creation with users that goes beyond simply just cropping a photo into a square and overlaying a filter and calling it a day.

YAKiT is a storytelling animation tool. It takes static photos, like your selfies, and allows you to animate an image with your voice and you can add all sorts of overlays to help you get the laughs.

The mobile app is aiming to build a community of users but also allows you to share your videos outside of the platform.

YAKITNOW ALL THOSE STATIC, LIFELESS, DUCKFACE SELFIES CAN BECOME ANIMATED BY SIMPLY TALKING INTO YOUR PHONE

HTTP://FREAKNGENIUS.COM

Playful. Fun. It’s a ball with 36 cameras attached to it that takes simultaneous 108 megapixel pictures of the environment once it reaches it’s highest point in the air. Nifty.

And it instantly stitches everything together up in the cloud and delivers it back down to your mobile device and across your social networks for exploration viewing.

In a world where our mobile devices have become our cameras, we’re in the triple digits for megapixels...we’re interested in tech that takes a different angle when it comes to picture taking. Imagine everything you can capture at your next brand event, how you can share brand experiences on Facebook and what about digital OOH? Context, environment and Panono.

PANONOPANONO HELPS YOU DISCOVER THE WHOLE SITUATION AT HAND BY TAKING A 360° BY 360° PHOTO FROM UP IN THE AIR

HTTP://PANONO.COM