24
Enabling Mobile Broadband in Asia: Creative Approaches Mobile Backhaul Asia Ran Avital, Vice President of Strategic and Product Marketing March 16, 2011

Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

  • Upload
    ceragon

  • View
    1.441

  • Download
    0

Embed Size (px)

DESCRIPTION

Presentation from Mobile Backhaul Asia 2011. Enabling Broadband in Asia: Creative Approaches. How can network operators cost effectively upgrade their networks with additional expenditure to meet the increasing demand of smart phones and the heavy data volumes?

Citation preview

Page 1: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Enabling Mobile Broadband in Asia:

Creative Approaches

Mobile Backhaul Asia Ran Avital, Vice President of Strategic and Product Marketing

March 16, 2011

Page 2: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Agenda

• Understanding capacity requirements and expected traffic patterns in

the Asian market

• Redefining Asian mobile operator's expectations from the backhaul

segment of their networks

• Making Mobile Broadband accessible in Asia with backhaul solutions

that meet mobile broadband growth, capacity and coverage

requirements

• Discovering how to deliver more capacity gain in an HSPA+/LTE

environment

2

Page 3: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential3

Ceragon and Nera combination creates the

Premier Wireless Backhaul Specialist

Available Affordable

NASDAQ: CRNT

Bridging Societies / Making Broadband Accessible

Page 4: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential4

The Rise of the Tablets

Page 5: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential5

The Soical Networks

Page 6: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential6

The Party Pooper*

*A person who ruins a party by either stopping the fun or not participating in a certain activity. (Urban dictionary)

Page 7: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential7

Asia: Slow adoption of 3G. Backhaul is usually Microwave based

Heavy Reading's. Ethernet Backhaul

Quarterly Market Tracker Aug 2010

Page 8: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Microwave – Not what you thought

Can you hear

me better now?

The many uses of Microwave...

Page 9: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential9

Global shift towards all packet

Heavy Reading's. Ethernet Backhaul

Quarterly Market Tracker Aug 2010

Page 10: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Revenue

The Backhaul Bottleneck

Source: Jones The Fone Consulting, Sep 2010

Page 11: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

3G/4G Service Providers Challenges

Profitable growth

Capacity reach

Quality of Experience

Risk Free Migration

Time to Revenues

Control CAPEX & OPEX

Competitive

Advantage

Total

Cost

Page 12: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

3 simple steps for successful wireless transport design

Making 3G/4G Broadband Profitable

1. Squeeze maximum capacity from available spectrum

2. Focus on Quality of Experience

3. Choose a modular risk-free approach

- Maximize return on investment

- Differentiated services for differentiated revenues

- Keep revenue generating services

Page 13: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Rethinking backhaul paradigms

Protection means redundancy

Fiber siteWireless

Native2

Ring

S

1S

4

S

3

S

5

S

2

S

1

Mobile traffic is symmetric

Lossy/Lossless compression

13

Capacity

All services are created equal

Page 14: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential14

Capacity: Efficiency at All Levels

Spectral

link

Wireless Network • QoS mechanism• Resiliency (ABR, …)• Asymmetricity

• Latency• System gain•Adaptive Power ACM

• Modulation• Header compression• Payload compression

Capacity

Page 15: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

East-West support is great,

But our network runs North to South...

Page 16: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Doubling Ring CapacityCeragon’s ABR (Adaptive Bandwidth Recovery)

Double the ring capacity - at no extra cost!

Ceragon ABR Protection (Adaptive Bandwidth Recovery)

More bandwidth

for broadband –

for free!

Conventional Protection(Based on SNCP 1+1)

Double

capacity Standard

capacity

Capacity

16

Page 17: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential17

Transport is symmetric in nature. Really?

Designed for Voice

(Bellheads)Ease of traffic Engineering

(Netheads)

Type of media in use

(Active Fiberhead)

BroadbandheadsWireless, copper or fiber go asymmetrical

Page 18: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Asymmetric Bandwidth Capability

• Voice communications is symmetric in nature

• 3G/LTE Traffic is Asymmetrical

Aggregation

Network

Aggregation / Hub

site

Download Upload

BTS

Symmetric channel within FDD frequency plan

18

Capacity

Page 19: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Asymmetric Bandwidth Capability

Aggregation

Network

Aggregation / Hub site

DownloadUpload

50% More Downlink Capacity - at no extra cost!

BTS

• Allocate more capacity to downlink traffic

• Within an existing Point-to-Point FDD frequency planning

environment

19

Capacity

Asymmetric channel within FDD frequency plan

Page 20: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Enhanced Compression over the Backhaul

• Multi-Layer Header Compression

• Payload compression

20

Up to 150% more capacity - at no extra cost!

Capacity

Evolving traffic mix on HSPA LTE with IPv6

adds more and more packet headers and overheads

PayloadHeader

Compressed Payload

CH

PayloadHeader

Compressed Payload

CH

Compressed Payload

CHCompressed

PayloadCH

CH = Compressed Header

Site A Site B

Page 21: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

3G backhaul capacity upgrade

Capacity Requirements• 7 ring sites:

• 3xE1 for 3G (Ethernet)

• 2xE1 for 2G

• 7 spur sites:

• 3xE1 for 3G (Ethernet)

• 1xE1 for 2G

• Overall ring supports:

• 21xE1

• Ethernet capacity of 84MBps.

• Site F is the aggregation site

21

F

• 3G is all packet, launched in 2010

• 2G is the bread and butter, all TDM

• Backhaul is based mainly on microwave radio

• Limited and expensive backhaul spectrum

Upgrade capacity in an impossible environment

Page 22: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

Implementing more capacity

Increase capacity by applying all 3 techniques

1. ABR: Adaptive Bandwidth Recovery

2. Asymmetrical: Bandwidth planning and delivery

3. Compression: Multi layer header compression

Ethernet capacity per siteRadio

Channel OptimizationTraffic

Model 1Traffic

Model 2

28MHz None 26.64 22.23

14MHz None 3.92 3.27

* Traffic Models based on specifications in ITU-T G.8261

First Mile

Access Aggregation

F

Traditional Planning

Risk free by using

1. Low delay: jitter and transport

2. Synchronization: complete tool kit

Ethernet capacity per site

Radio Channel Optimization

Traffic Model 1

TrafficModel 2

21MHz ABR 19.31 16.11

7MHz ABR 3.08 2.57

Ethernet capacity per site

Radio Channel Optimization

Traffic Model 1

TrafficModel 2

14MHz ABR 11.86 9.9

Bandwidth recovery

Asymmetrical

5 times more capacity for broadband

By-product: better spectrum reuse

Page 23: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Proprietary and Confidential

3 simple steps for successful wireless transport design

Making 3G/4G Broadband Profitable

1. Squeeze maximum capacity from available spectrum

2. Focus on Quality of Experience

3. Choose a modular risk-free approach

- Maximize return on investment

- Differentiated services for differentiated revenues

- Keep revenue generating services

Page 24: Ceragon Networks: Enabling Mobile Broadband in Asia - Creative Approaches

Thank You

Contact Details: Ran Avital

VP Product & Strategic Marketing

24