Our competitive pricing, flexibility, and lightning speed to market with ideas and executionshave made Catch the Moment the activation company of choice for the highest profileevent marketing agencies and brands. Our fun, innovative, and interactive photo and videoentertainment in event settings (both private and public) has generated thousands of qualified leads forour clients and serves as a perfect companion to your marketing efforts in a social media world.
Text of Catch the moment overview
1. Connect, Capture & Convert!2011 Capabilities DirectoryCATCH THE MOMENT event photo entertainment1.877.895.8700 | catchthemoment.com
2. THE MARKETING LANDSCAPE Traditional forms of marketing are UNDER ATTACK. Consumers are hit with 3,000-5,000 impressions daily. Clients are seeking innovative solutions that offer new and exciting ways to reach their target audience. Event Marketing brings brands to life. 3. The Power of Event Marketing52% of marketers say EVENT MARKETINGis the best way to build a relationship. Source: Event Marketing Institute 4. HOW TO BREAK THROUGHTHE CLUTTER 5. SPONSORSHIP ACTIVATIONis now the critical elementto break through.ACTIVATION IS OUR SPACE 6. Q: Why Photo/Video Activation?+ Fun Onsite Activity+ Generates Incentiveto transition fromonsite to website+ Opportunity forOnsite or OnlineSurveys+ Stimulates ViralMarketingA:The one thing everyone keeps isa photo or video of themselves! 7. CONNECT with your potential customers 8. connect:Create an experience within an experienceto start the emotional tie to your brandStep 1: VISITORS POSE FOR A PHOTO OR VIDEO Step 2: VISITORS RECEIVEBRANDEDRETRIEVALCARD 9. connect: Green Screen PhotosLove thePictures!It was aGreatSuccess! 10. connect: Green Screen Photos 11. connect: Green Screen Photos+ SPECIAL E FFE C T S+ ACTORS/ACT RE S S ES+ LOOK-A-L IKE S+ LI CENSE D CHA R A C T ER S 12. connect: Green Screen Video See Sample See Sample 13. connect: Roaming/Candid PhotosMobile Systemsallow connectionsANYWHERE! 14. connect:QR CodingSTUDIES SHOW THAT 28%+ Mobile marketingOF ALL CELL PHONE USERSOWN A SMART PHONE+ Immediate datacollection possible+ Onsite to onlineinteraction+ Fun interactivepossibilitiesQR codes make rich+ Promotionalscavenger hunts and relevant interac-tions possible, and+ Checking in onfoursquarethey do it quickly!Microsoft Tag technology alsoavailable. Feel free to try it out.Get the free mobile app for yourphone at http://gettag.mobi 15. connect: Prizes & Sweepstakes+ Prizes &Sweepstakes+ Great for buildinga database+ Winners becomelifelong brandadvocates Catch the Moment partners with a third party to offer onsite prizes or sweepstakes locally, regionally or nationally. 16. connect: With PhotoPlayphoto playNEW! 17. connect: With PhotoPlayTRY ITOUT + Our newest web based application + Change background, borders & frames + Add event specific photo elements + Upload your own photos for editing 18. connect: 3D TechnologyCatch the Moment takes lead Add a New Dimensiongeneration and even activationto Event Activationto a whole new dimension.Our latest 3D Technology gives CHE OUT CK IT ONyour prospects a unique and WEB OURSITEexciting memento theyll keepand share with friends, and itprovides you with a whole newway to generate leads. Visit ourwebsite to see how we can helpmake your next event stand out. EMAIL [email protected] FOR A FREE PAIR OF 3D GLASSES 19. connect: Kiosks Customize yourkiwith Y osk Obrand URing! 20. connect: Kiosks 100% Opt -In! 100% Fun!Its cut down the staff, which helped financially, saysValerie Sherman, vp-communications at Terminix, whohandles the program. Its made the exhibit moreinteractive and efficient, which provides a valuableservice to our guests. Now, their data can be capturedquickly and easily and shared.Event Marketer, June/July 2010 21. connect: Kiosks+ Nothing else like it!+ Interactive photo/video with 100% opt-inNon-stop action in+ Photos, videos, emails the booth and the& texts on the spot photos were a+ Touch screen interface huge draw.+ Function with or withoutretrieval cards+ Completely self servicedor staff assisted 100%+ Easy transport Opt -In! 100%+ Custom brandingFun!available 22. connect:Facebook & Mobile Feature your event on your Facebook page. Catch the Moment can send photos of guests instantly to your Facebook page while the event is going on. Your guests can go to your page and tag themselves for an instant viral marketing opportunity!Another fun way to deliverguests photos and videoswould be directly to theirmobile phone! By using ourcustom software, Catch theMoment can deliver photoand video to mobile phonesduring your event! 23. CAPTURE 24. capture: Your PotentialPotential customers knowingthe brand (passive signage, etc.)is no longer enough! Now the brand needs to KNOW their potential customers! 25. capture: On Site OptionsBIG EVENT? Multiple data capturedevices can wirelessly transfer alldata to a central location!+ PDAs+ Computers(including touch screen)+ Tablets+ Drivers licensescanners+ Kiosks(100% Opt-in) 26. capture: RFID Technology RFID Technology is quickly becoming a hassle-free method of offering event attendees an enhanced brand experience while increasing the ease in which data can be collected about their preferences and activity while at an experiential event. The use of an RFID bracelet system at your event can certainly increase throughput with the speed, flexibility and efficiency it provides. 27. capture: RFID TechnologyCreate an experience withinFaster Lead Retrieval an experience to start theemotional tie to your productTrack Attendance+ Event-wide+ Section-by-sectionName Recognition+ computer and video when RFID badge approachesCheck in Check outRFID Coverage Area+ Guest tracked withindesignated areaData Collection+ Track attendance+ Popularity of activities+ Response to products 28. capture: Online Options ELECTRONIC FILE SHARING+ Visitors go to website Wallpaper Background Add to Mobileto retrieve photoBuy Photo Prints Add to Myspaceor video Email PhotoAdd to Picasa+ Visitors answerAdd to Twitter Edit Photocustomized surveyto determine buyingAdd to FacebookPrint Photopreferences for clients Add to Flicker Save Photoproduct or service+ Visitors forward andshare photo/videoonlinegeneratemore impressions 29. capture:Online Options+ After photo taken getphoto code card TRY IT OUT! USE+ Paper vs. PlasticACCESS CODE: 41801010000+ Drive web traffic+ Client landing page+ Our landing page PHOTO R E T R I E VA L+ Collect name, emailSEE HOW IT WORKS!and zip code USE ACCESS CODE:+ Client look and feel 10401010000+ Client survey (Mandatory / Non-mandatory) CLICK TO VIEW+ Opt-in THESE OTHER SAMPLES 30. post event: Robust ReportingCliCKHEREfOR A DEmOUSER NAME: reports demoPASSWORD: Ctmreports123 31. post event: Robust ReportingDetailed Statistics:Export Data: External Clicks: Survey Results: Retrieval Timeline:Provides a look at theAllows you to export Allows you to view the Allows you to view theAllows you to view thesame group of statisticsdata captured throughnumber of times each ofnumber of times or ways rate of photo or videofrom the snapshot page, the online interface intothe external link-backsrespondents answeredredemption on a per-daybut breaks down numbers a document that you canwere clicked.your survey questions.basis after each event.by event date.insert into your own eventfollow up analysis.Photo Gallery:Allows you to look at all event photosfrom any given event date.ROI Calculator: Graphs By Date:Event Group Report:Allows you to monetizeAllows you to constructAllows you to go a stepevents by placing valuesvisual aid graphs to reflect further than the detailednext to measurable statis-the statistics collected statistics page by grouping Totally impressed!tics of not only the photo/video activation at yourthrough Catch the Mo-ment reporting to use in several event dates togeth- er for a collective analysis Catch the Momentevent but ALL activationfollow up analysis ofof all events in one mar- made my job easiermeasurables.your own.ket. IE, all three days of activation at a NASCAR than its ever been.lOgIN: roiuser race combined instead of Genesco Sports EnterprisesPASSwORd: CTMroi$ individually by day. 32. post event: Robust ReportingROi ENTEmmEASURT OOl Monetize events by placing values next to measurable statistics of not only the photo/video activation at your event but ALL activation measurables. 33. CONVERTKeep YOUR brand at the top of thecustomers mind! 34. convert: New CustomersBASED ONSURVEYANSWERS+ Target your message+ Coupons can be OfferedFOLLOW UP+ Custom email campaign+ Direct mail+ PhoneVISITORBECOMESCUSTOMER 35. Connectwith your guests through fun andentertaining photo and video activation.Captureguests information with a variety ofdata collection tools.Convertthe lead to a sale! 36. Have an idea?Were ready to help you take your activation to the next level!Our staff includes Software/Web Developers as well as Manufacturing/Assembly.TOYOTA: Custom photobooth installed in a car withphoto printer in trunk US CELLULAR: Green screen photography using mobile phonesTNT:Sweepstakesofferwithout MAXIM: photography Video Tunnel The biggest event at the Superbowl 37. turnkey or lease equipmentTURNKEY(we execute)+ Set up and tear down+ Stay for duration of event+ Professional PhotographersLEASE EQUIPMENT(you execute)+ Formal training+ On site training+ User friendly software+ Cell phone access to 24/7 tech support 38. Locations OVE 12,0EVEN 00R TSSINC E1998 !Catch the Moment averages 18IONS LOCAT Dthree events per day... AROU N S!365 days a year! THE U 39. Some of our clients 40. CTM Innovations: The FactsOver the years...Catch the Moment currently...2002 Popularized green screen for photo+ has the worlds largest green screen activation. background library!2004 Introduced Proprietary ChromaView Software Suite Series: Mobile: for roving + is listed on Inc. 5000 fastest growing photography, Pro: green screen application, companies (2007,2008,2009) Uploader: uploading photo to website, Video: for video activation, and the+ has successfully executed over 12,000 patented CTM Backlitt Technology events worldwide2005 Introduced green screen video for + has locations in 18 major U.S. cities photo activation2007 Introduced cell phone photo delivery2009 Introduced new self-service photo/data capture kiosk2010 Introduced PhotoPlay 41.