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Our competitive pricing, flexibility, and lightning speed to market with ideas and executionshave made Catch the Moment the activation company of choice for the highest profileevent marketing agencies and brands. Our fun, innovative, and interactive photo and videoentertainment in event settings (both private and public) has generated thousands of qualified leads forour clients and serves as a perfect companion to your marketing efforts in a social media world.
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2011 Capabilities Directory
Connect, Capture & Convert!
CATCH THE MOMENT event photo entertainment1.877.895.8700 | catchthemoment.com
THE MARKETING LANDSCAPE
Event Marketing brings brands to life.
Traditional forms of marketing are UNDER ATTACK.
Consumers are hit with 3,000-5,000 impressions daily.
Clients are seeking innovative solutions that offer new and exciting ways to reach their target audience.
The Power of Event Marketing52% of marketers say EVENT MARKETING is the best way to build a relationship.
Source: Event Marketing Institute
THE CLUTTERHOW TO BREAK THROUGH
SPONSORSHIP ACTIVATIONis now the critical element to break through.
ACTIVATION IS OUR SPACE
Q: Why Photo/Video Activation?
The one thing everyone keeps is a photo or video of themselves!
+ Fun Onsite Activity
+ Generates Incentive to transition from onsite to website
+ Opportunity for Onsite or Online
Surveys
+ Stimulates Viral Marketing
A:
CONNECTwith your potential customers
connect: Create an experience within an experience to start the emotional tie to your brand
VISITORS
POSE FOR
A PHOTO
OR VIDEO
VISITORS
RECEIVE
BRANDED
RETRIEVAL
CARD
Step 1:
Step 2:
connect: Green Screen Photos
Love the Pictures! It was a Great Success!
connect: Green Screen Photos
connect:+ SPECIAL EFFECTS
+ ACTORS/ACTRESSES
+ LOOK-A-LIKES
+ LICENSED CHARACTERS
Green Screen Photos
connect: Green Screen Video
See Sample
See Sample
connect: Roaming/Candid Photos
Mobile Systems allow connections A N Y W H E R E !
connect: QR Coding
+ Mobile marketing
+ Immediate data collection possible
+ Onsite to online interaction
+ Fun interactive possibilities
+ Promotional scavenger hunts
+ Checking in on foursquare
QR codes make rich and relevant interac-tions possible, and they do it quickly!
STUDIES SHOW THAT 28%
OF ALL CELL PHONE USERS
OWN A SMART PHONE
Microsoft Tag technology also available. Feel free to try it out. Get the free mobile app for your phone at http://gettag.mobi
connect: Prizes & Sweepstakes
+ Prizes & Sweepstakes
+ Great for building a database
+ Winners become lifelong brand advocates
Catch the Moment partners with a third party to offer onsite prizes or sweepstakes locally, regionally or nationally.
photo playconnect: With PhotoPlay
NEW!
connect:
+ Our newest web based application
+ Change background, borders & frames
+ Add event specific photo elements
+ Upload your own photos for editing
With PhotoPlay TRYIT OUT
connect:Add a New Dimension to Event Activation
Catch the Moment takes lead
generation and even activation
to a whole new dimension.
Our latest 3D Technology gives
your prospects a unique and
exciting memento they’ll keep
and share with friends, and it
provides you with a whole new
way to generate leads. Visit our
website to see how we can help
make your next event stand out.
CHECK ITOUT ON OURWEBSITE
EMAIL [email protected] FOR A FREE PAIR OF 3D GLASSES
3D Technology
connect: Kiosks
Customizeyour kioskwith YOURbranding!
connect: Kiosks
It’s cut down the staff, which helped financially,” says Valerie Sherman, vp-communications at Terminix, who handles the program. “It’s made the exhibit more interactive and efficient, which provides a valuable service to our guests. Now, their data can be captured quickly and easily and shared.Event Marketer, June/July 2010
100% Opt-In!100%Fun!
connect: Kiosks
+ Nothing else like it!
+ Interactive photo/video with 100% opt-in
+ Photos, videos, emails & texts on the spot
+ Touch screen interface
+ Function with or without retrieval cards
+ Completely self serviced or staff assisted
+ Easy transport
+ Custom branding available
Non-stop action in the booth and the photos were a huge draw.
100% Opt-In!100%Fun!
connect: Facebook & Mobile
Feature your event on your Facebook page. Catch the Moment can send photos of guests instantly to your Facebook page while the event is going on. Your guests can go to your page and tag themselves for an instant viral marketing opportunity!
Another fun way to deliver guests photos and videos would be directly to their mobile phone! By using our custom software, Catch the Moment can deliver photo and video to mobile phones during your event!
CAPTURE
capture: Your Potential
Potential customers knowing the brand (passive signage, etc.) is no longer enough!
Now the brand needs to KNOW their potential customers!
capture: On Site Options
BIG EVENT? Multiple data capture devices can wirelessly transfer all data to a central location!
+ PDA’s
+ Computers (including touch screen)
+ Tablets
+ Drivers license scanners
+ Kiosks (100% Opt-in)
capture:RFID Technology is quickly becoming a hassle-free method
of offering event attendees an enhanced brand experience
while increasing the ease in which data can be collected
about their preferences and activity while at an experiential
event. The use of an RFID bracelet system at your event can
certainly increase throughput with the speed, flexibility and
efficiency it provides.
RFID Technology
capture: RFID Technology
Faster Lead Retrieval
Track Attendance+ Event-wide
+ Section-by-section
Name Recognition + computer and video when
RFID badge approaches
Check in – Check out
RFID Coverage Area+ Guest tracked within
designated area
Data Collection+ Track attendance
+ Popularity of activities
+ Response to products
Create an experience within an experience to start the emotional tie to your product
capture:+ Visitors go to website to retrieve photo or video
+ Visitors answer customized survey
to determine buying preferences for clients’ product or service
+ Visitors forward and share photo/video online—generate
more impressions
Online Options
ELECTRONIC F ILE SHARING
Wallpaper Background
Buy Photo Prints
Email Photo
Add to Twitter
Add to Facebook
Add to Flicker
Add to Mobile
Add to Myspace
Add to Picasa
Edit Photo
Print Photo
Save Photo
capture:+ After photo taken get
photo code card
+ Paper vs. Plastic
+ Drive web traffic
+ Client landing page
+ Our landing page
+ Collect name, email and zip code
+ Client ‘look and feel’
+ Client survey (Mandatory / Non-mandatory)
+ Opt-in
Online Options
CLICK TO VIEW THESE OTHERSAMPLES
TRY IT OUT! USE ACCESS CODE:41801010000
SEE HOW IT WORKS! USE ACCESS CODE:10401010000
PHOTORETRIEVAL
post event: Robust Reporting
CliCK
HERE
fOR A
DEmO
USER NAME: reports demoPASSWORD: Ctmreports123
post event: Robust Reporting
ROI Calculator:Allows you to monetize events by placing values next to measurable statis-tics of not only the photo/video activation at your event but ALL activation measurables.
lOgIN: roiuser PASSwORd: CTMroi$
Detailed Statistics: Provides a look at the same group of statistics from the snapshot page, but breaks down numbers by event date.
Export Data: Allows you to export data captured through the online interface into a document that you can insert into your own event follow up analysis.
Graphs By Date:Allows you to construct visual aid graphs to reflect the statistics collected through Catch the Mo-ment reporting to use in follow up analysis of your own.
Photo Gallery:Allows you to look at all event photos from any given event date.
Event Group Report:Allows you to go a step further than the detailed statistics page by grouping several event dates togeth-er for a collective analysis of all events in one mar-ket. IE, all three days of activation at a NASCAR race combined instead of individually by day.
External Clicks: Allows you to view the number of times each of the external link-backs were clicked.
Survey Results:Allows you to view the number of times or ways respondents answered your survey questions.
Retrieval Timeline:Allows you to view the rate of photo or video redemption on a per-day basis after each event.
Totally impressed! Catch the Momentmade my job easier than it’s ever been.
– Genesco Sports Enterprises
post event: Robust Reporting
ROimEASUREmENT
TOOl
Monetize events by placing values next to measurable statistics of not only the photo/video activation at your event but ALL activation measurables.
CONVERTKeep YOUR brand at the top of the customer’s mind!
convert:BASED ON SURVEY ANSWERS
+ Target your message
+ Coupons can be Offered
FOLLOW UP
+ Custom email campaign
+ Direct mail
+ Phone
VISITOR BECOMESCUSTOMER
New Customers
Connectwith your guests through fun and entertaining photo and video activation.
Captureguests’ information with a variety of data collection tools.
Convertthe lead to a sale!
Have an idea?We’re ready to help you take your activation to the next level!
Our staff includes Software/Web Developers as well as Manufacturing/Assembly.
TOYOTA: Custom photo booth installed in a car with photo printer in trunk
US CELLULAR:Green screen photography using mobile phones
TNT:Sweepstakesoffer without photographyMAXIM:
Video Tunnel The biggest event at the Superbowl
turnkey or lease equipment
TURNKEY (we execute)
+ Set up and tear down
+ Stay for duration of event
+ Professional Photographers
LEASE EQUIPMENT (you execute)
+ Formal training
+ On site training
+ User friendly software
+ Cell phone access to
24/7 tech support
OVER 12,000 EVENTS SINCE 1998!
Catch the Moment averages three events per day... 365 days a year!
Locations
18LOCATIONS
AROUND
THE US!
Some of our clients
CTM Innovations: The Facts Over the years...
2002 Popularized green screen for photo activation.
2004 Introduced Proprietary ChromaView™ Software Suite Series: Mobile: for roving photography, Pro: green screen application, Uploader: uploading photo to website,
Video: for video activation, and the patented CTM Backlitt® Technology
2005 Introduced green screen video for photo activation
2007 Introduced cell phone photo delivery
2009 Introduced new self-service photo/data capture kiosk
2010 Introduced PhotoPlay
Catch the Moment currently...
+ has the world’s largest green screen
background library!
+ is listed on Inc. 5000 fastest growing
companies (2007,2008,2009)
+ has successfully executed over 12,000
events worldwide
+ has locations in 18 major U.S. cities
We invite you to download our White Paper.
Do YOU have clients that can benefit from these services?
How can WE be of service?
We can also just ENTERTAIN
One Off’s
Green Screen Photo/Video+ Print on site
+ 100 Per hour
Candid Photography+ CD of all images
+ Online – PhotoPlusTM
Stationary+ Client Backdrop
Photo Booth
Other Options+ Flip Book
+ Lenticular
+ Photo Buttons
CATCH THE MOMENT event photo entertainment1.877.895.8700 | catchthemoment.com
ATLANTA | AUSTIN | BOSTON | ChARLOTTE | ChICAGO | DALLAS | hOUSTON | LAS VEGAS | LOS ANGELES | NAShVILLE
NEW ORLEANS | NEW YORK | ORLANDO | PITTSBURGh | SAN ANTONIO | SAN FRANCISCO | SEATTLE | WAShINGTON, D.C.
Call or email ustoday for moreinformation.
