Target’s Story: A Bullseye View

Joe CurrySocial Media ManagerPublic Relations, Target@JoeJCurry | @ABullseyeView

Content vs. Stories

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ABullseyeView.comA Bullseye View covers the ideas, people and happenings that make Target, Target.

The site serves up daily editorial— interviews, photo galleries, videos, articles and infographics—that bring Target news and perspectives to life in shareable ways.

‘Behind the Scenes’ The site takes readers into the “green room” and backstage of all that’s happening at the brand, from corporate reputation to fashion and style news.

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Event Coverage

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●●●●●●●●●●●●●●●●●●●●●●●●●●●●●●● PRABAL LAUNCH PARTY 1:16

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Our Approach to Storytelling

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Helpful, Useful, Solution-Focused

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Layered Narratives

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Influencer Engagement: Celebrities

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Influencer Engagement: Targeted Audience

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Influencer Engagement: Online Influencers

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A Bullseye View is sometimes an alternative to traditional press releases

for announcing company news.

Target skipped a press release to use ABV

instead to reveal its new bridal line. The post was

picked up by dozens of blogs and media outlets.

Breaking News Source

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1) Don’t be afraid to try new things – not everything will work

2) Saying no is just as important as saying yes

3) Must be timely; we need to be there when it’s current

3 Key Lessons Learned

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What’s Next?

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abullseyeview.com@ABullseyeView