Everyday, New Customers are Looking for you Online.

We can help them find you.

Everyday, New Customers are Looking for you Online.

We can help them find you.

About Us

• Leaders in the digital space since 2003– Seasoned Print, Radio, TV and web professionals

• Patent pending proprietary algorithmic systems • Recipients of the National ADM award• Featured on Google Agency-Land• Measurable results with business intelligence

previously unattainable . – Control, Targeting & Transparency

Back Office API’s To Major Networks

*Application Programming Interface

Challenge # 1

• There are literallyThere are literally millions millions of potential search results to choose fromof potential search results to choose from……

Our Solution

• Sponsored Results Sponsored Results –– Targeting First Page Targeting First Page

* Ultimately, campaign management and advertising budget determines placement.

Sponsored Links Sponsored Links

FAST, ACCOUNTABLE FAST, ACCOUNTABLE RESULTSRESULTS

Organic Optimization

SEO Based on Statistically Significant SEO Based on Statistically Significant ResultsResults……

• Use of actual campaign data.– specific down to IP Address activity

• Complete analysis delivered to you. – Laser specific keywords for individual

site pages• On going SEO management.

SEM / SEO Working Together

* Ultimately, campaign management and advertising budget determines placement.

Challenge # 2

There are There are numerousnumerous places to search Online… places to search Online…

The Old 2005 Search Market

Two search engines powered virtually all Internet Two search engines powered virtually all Internet search. search.

Today, numerous search engines & directories Today, numerous search engines & directories

provide local results.provide local results.

Source: Nielson NetRankings, 2006

An Evolving Local Marketplace

All Properties Are Targeted

Our Solution: Total Saturation…Reach 95% of Our Solution: Total Saturation…Reach 95% of Your Market Locally, Regionally or NationallyYour Market Locally, Regionally or Nationally

Content Networks

Users spend nearly half of their time viewing content

Users spend nearly half of their

time viewing content

Targeted Ads

• Poorly Targeted ad

• Low Relevancy

• Higher CPC

• Highly Targeted ad

• High Relevancy

• Lower CPC

• Better Conversions

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Challenge #3

Reaching only the Reaching only the local local prospects, in prospects, in youryour market…market…

Our SolutionOur Solution::A combination of IP-targeting technology, keyword

modifiersand properly designed ads target your specific

market.

Target your Region,

City or Local Area.

Target Specific Areas

Target Specific Cities

Drive Traffic With Local Business Listings

Promote Business Locations With Local Business Ads

Targeted Results on HTML PhonesI-phone, T-mobile G1 and others

• Ability to track mobile HTML web pages– user path making a purchase from start

to finish

• Mobile-specific calls-to-action • Exclusive campaign creation• Accountable results

“Last Christmas, the iPhone drove more traffic to Google.com worldwide than any other mobile platform.”

Source Inside AdWords crew

Expand Your Reach With Image & Video Ads

Push to Social Networks

Social Networks Facts

• From 2007 to 2011, US adult usage will rise from 37% to 49%– US teen usage will increase from 70% to 84%.

• Changes in technology are expanding social networking experiences.– User profiles offer highly targeted advertising

opportunities

• US social network advertising will rise from $920 million in 2007 to $2.7 billion in 2011

Social Networks

Challenge #4

No way to accurately track activity or results…No way to accurately track activity or results…

online salesonline sales

impressionsimpressions

conversionsconversions

repeat clientsrepeat clients

phone callsphone calls

walk-inswalk-ins

new customersnew customers

clicksclicksoffline salesoffline sales

site activitysite activity R.O.IR.O.I..

The “Proxy” Process

How Is It Done?

The “Proxy” Process

Remote Call Forward NumbersAutomatically Assigned.

Log In Access To Reports

Daily Reports Track All Activity And Leads

Statistics Per Network

User IP Address

Phone Call Data

Enhanced Call Reports

Detailed Caller Information

Call Activity

Caller Demographics

Site Activity

Conversion Based Optimization

Conversion Based Optimization Path

Converting Demographic Keywords

Conversion Based Optimization

Thank You!

Project

• Drive quality traffic to the Optimum.com website– Form submissions – Phone call leads – Track all online activity down to IP Address

Objective

• Drive the Cost Per Order (CPO) down from the current average through the use of:

Targeting Directed Ad copy A/B Testing– Deep Linking

Deep Linking Relevant

Keywords Small Office Internet Provider

Internet Service Provider

Internet Service

Business Internet Service

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• Extremely Competitive Marketplace– Offline Efforts affect online results

Challenge

Offline Efforts

Measurement

• A lead will be recognized as a Phone call or Form Submission

Key Metrics

• Impressions• Clicks• Form Submissions• Calls• Revenue

Targeting

Demographic area supported by Optimum Services– IP Targeting (proprietary to BullsEye)– Current targeting mechanisms via each network– Ongoing negative implementation based on referring strings

Keywords & Ad Copy

Initial Launch • Current Optimum campaign keywords and ad copy• BullsEye and Network specific keyword and ad copy• Deep Linking for all ad groups

(all copy submitted for approved before launch)

Post Launch • A/B Testing on all ads• Ongoing algorithmic removal of non converting

keywords• Ongoing updates/additional keywords to maximize

conversion• Continued tweaking of ad copy

(with Cablevision’s approval)

Schedule

Meeting schedule after launch: Week 1: Review of Impressions and Clicks

Week 2: Review of Week 1 Site Activity/Pages Per Click/Pages Viewed

Week 3: Review of Week 1 and 2

Plus CPL Data Conversion Report Week 4: Full Month Report: Mapping, Top Keywords, Path Tracking