Case Study- Global Financial Leader

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Money Transfer Service

CASE STUDYBy Where2GetIt

Data CleansingLocal Listings Management

Local Pages

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A global financial leader specializing in payment services for both businesses and consumers.

Maintain consistent, accurate, and up-to-date information across all worldwide locations.

Data cleansing

Broadcast cleansed data to online channels, e.g. company websites, Local Pages, social

media properties

69% increase in monthly location searches

Local Pages - 214% growth; 561% growth on mobile devices

CLIENT BACKGROUND CHALLENGE SOLUTION RESULTS

WHAT YOU’LL FIND





CLIENT BACKGROUND

A global financial leader specializing in payment services for both businesses and consumers, with over 300,000 locations in 198 countries worldwide.





CHALLENGE

1) Maintain consistent, accurate,

and up-to-date location

information to enable its customers

and business partners to readily

retrieve information for locations

nearest them.





2) Display specific services offered by each location,

and enable location managers to instantly update

information for their respective locations.

CHALLENGE





3) Support international locations with the ability

to display the countries’ national language.

CHALLENGE





SOLUTION #1 DATA CLEANSING

An effective local marketing strategy

begins with data cleansing. After all, the

output is only as good as the input.

We cleanse and normalize our clients

location data - this removed duplicate

locations and identified location

information that was inaccurate and in

need of manual verification.

Coco Transfer

Cocoa’s Transfer





Cleansed locations were assigned latitude

and longitude coordinates for proper display

in the firms Business Locator powered by

Where2GetIt.

Geocoding data is limited in many of the 198

countries our client operates in. This issue

was resolved by giving individual location

managers access to our Local Marketing

Platform to assign map coordinates precisely

based on their local knowledge.

Lat 33.859942

Long -117.806107

SOLUTION #2 GEOCODING





The next step was to surface this information on the firms online

channels, e.g. corporate websites, Local Pages, and social media

properties. Our team created Local Pages for each location to

ensure consumers receive a consistent branding experience.

LOCAL PAGESSOLUTION #3





Local Pages supply an accurate representation of the location

and the services provided, in the appropriate language. Following

industry best practices in the creation of Local Pages, we ensure

proper indexing and ranking by search engines.

Local Pages are also device agnostic - supported on Desktop,

Mobile, and Tablet devices from a single URL.

LOCAL PAGES (CONT’)SOLUTION #3





RESULTS

Continued collaboration with regional and local

representatives will enable us to achieve 100% validation

within the next Quarter.





RESULTS





RESULTS

With a crawl rate of nearly 30,000 pages per day, we

anticipate reaching 100% indexation in the near future.





After the initial launch phase, organic traffic to Local

Pages saw 214% growth over the next 6 months.

RESULTS





RESULTS

of location views on the store locator

resulted in visits to a physical location.60%





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Technology

Case Study- Global Financial Leader