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New Balance is one of the most famous sports brands in the world, specializing in manufacturing footwear, outfit and accessories. We all know the famous "N" logo.
Case Study eCommerce
“Our previous e-store had an outdated structure, was not
very intuitive and not compatible with mobile devices.
We needed change. We looked for a service provider to create
an e-store fulfilling our needs.”
Arkadiusz Kotula eCommerce Manager newbalance.pl
eCommerce challenges
Ensuring advanced integration with warehousing and accounting software called Hermes
Improving product search processes
Creating a clear layout compliant with the international key visual of the brand
Designing the e-store in responsive web design
The major eCommerce challenges during our cooperation with New Balance
Website Layout
Creating a clear layout compliant with the international key visual of the brand
New Balance has an official key visual followed both in brick-and-mortar stores and in e-stores of this brand.
This is why a coherent colour design and contents layout on the page was used.
Every product sheet on the website contains all process parameters. Product presentation can use a selected couple of methods - description, film or infographics, or even three of them at the same time.
Website Layout
Website Layout
New Balance footwear has rich colours. For better product presentation, their miniatures were used. They ensure e.g. better display of the colour options available.
Non-standard product presentation was assured e.g. by the panoramic photos and animated buttons inviting to act (the so-called “call to action” buttons), which not only attract attention but are also well-received by users.
Website Layout
The e-store can be displayed on any device. To ensure the highest functionality and usability, the works are based on the mobile first rule.
Responsive Web Design
Designing the e-store in responsive web design
Integration with Hermes software
Creating advanced integration with the warehousing and accounting software called Hermes
This integration comprises e.g.:
synchronization of stock
transfer of customer files to ERP
synchronization of e-store orders with ERP
Integration with Hermes software
The integration ensures continuous access to up-to-date information and clearly affects order performance speed .
Product search
Improving product search processes The search engine used has graphics hints and hidden categories. Thanks to them, all sub-categories available can be presented clearly in a single product category.
Implementation result
Implementation result?
Innovative, fully mobile website with many improvements of efficiency proven on the Polish eCommerce market.
Implementation result
The next stage entails works to improve efficiency of the shipment manager. This will ensure full process automation and, consequently, greater order performance speed.
Success means continued development
Design and implementation: contellio.com
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