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Using IP in Business Steps Towards Revenue Generation Kalyan C. K. [email protected] www.bananaip.com www.kalyankankanala.c om

Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

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Page 1: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Using IP in Business

Steps Towards Revenue Generation

Kalyan C. [email protected]

Page 2: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Services for Entertainment Industry

XXX MAKE A PICTURE

IP Audit and MiningPolicy and Process set upAgreement Drafting, Review and NegotiationProtection of IPLicensing support and negotiationMerchandizing supportDispute resolutionStrategic alliances

Business value of IP

Page 3: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

What can you protect?

Stop Competitors

Page 4: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Services for Entertainment Industry

XXX MAKE A PICTURE

IP Audit and MiningPolicy and Process set upAgreement Drafting, Review and NegotiationProtection of IPLicensing support and negotiationMerchandizing supportDispute resolutionStrategic alliances

Stop competitors

Page 5: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)
Page 6: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Increase Revenues

Page 7: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Licensing Revenue

Page 8: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

X invents a plastic bottle opener. Gets a patent on it but his

distribution network is limited to Mumbai.

How can he generate revenue from other places?

License Revenue

Page 9: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Financial value from Intangible assets

In a non-IP savvy company In an IP savvy company

Page 10: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Business Development

Page 11: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Plast, a company that makes plastic bags, develops a machine and a process for making bags indigenously. The machine is ten times less costly than its foreign counterpart. It allows the company to make double the bags when compared to the existing machines. The process helps in improving the quality of the products.

Example

What should the company do to gain business value?

Page 12: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

A Tale of Patents, Drugs, Health Care and Greed

“A blind lawyer, a virus outbreak, a dog that dreams and a patent infringement case. Dr. Kalyan Kankanala’s debut fiction, Road Humps and Sidewalks: The Path less travelled is an engrossing fast-paced legal thriller”

- The Hindu

For details: www.kalyankankanala.com

Page 13: Business Value of IP - A presentation for United Nations Industrial Development Organisation (UNIDO)

Thank You.

Thank You.

For more info: www.sinapseblog.comBooks: www.kalyankankanala.com