Embed Size (px)
DESCRIPTION
This is a very high level presentation on the business value assessments we (IBM) run to help customers see where value for an investment in IBM Portal software comes from.
Citation preview
Business Value Assessment(BVA)
What is a Business Value Assessment?
Enterprise Portal Business Value Methodology
Business Value Assessment Modules
Business Value Alignment ROI/TCO CaseDay in the Life
VisioningArchitecture Assessment
“What could we or should we do with a
portal?”
“What might the portal
experience be for us?”
“How can we financially justify our portal?”
“What actions should IT take
to build & deploy our
Portal?”
A methodology
1 Background, Objectives and Approach
3 A ‘Day-in-the-Life’ Demonstration
2 Business Needs and Portal Capabilities Alignment
4 Financial Case
5 Recommendations and Next Steps (buy software)
What does a business value assessment output?
How do we do it?
Executive Sponsor
Strategic Positioning &
AlignmentBook
ETL
Review Board
Technology SolutionsLeads
Program Managers
Content & Audience Perspective Leads
End UsersDirector Corporate Communications
We conduct interviews with key stakeholders representing multiple business areas to help us understand the business challenges
1. Synthesize and align Vision, Strategy, and Execution content
1. Disseminate and scale Corporate Positioning content to an estimated audience of 1.3 million ranging from Corporate Positioning , Directors and above, and Field Sales to external thought leadership communities, channel partners, and the external syndication audience
1. Improve productivity and operational efficiency in high-value business process areas in support of Vision, Strategy and Execution content alignment and dissemination
4. Model collaboration innovation in partnership with IT
Corporate Positioning Business Objectives
Identify business objectives and challenges that portal capabilities could improve or eliminate
Portal OpportunitiesChallengesBusiness Requirements
Strengthen communication and collaboration
• Inconsistent communication within corporate user communities causes challenges to alignment of strategy, vision, and execution
• Lack of a common place and format to share content
• Limited communication and collaboration due to lack of tools other than phone, e-mail, and travel
• Networks of informal contacts have been built “the trick is to know who to call”
Integrated Business Portal Platform
• Roles-based content delivery
• Web Content Management
• Web Conferencing & Recording
• Targeted executive and management communications
• Presence Awareness
• Presence Awareness & profiling of expertsImprove
operational efficiencies for creation and sharing of content
Integrated Business Portal Platform
• Team Workspaces
• Self Publishing to roles-based alerts & content – date/time controlled
• Personalization
• Common unified Search capability
• Language translation
• Single sign on
• Process redundancy especially in content creation and reuse
• Limited operational process optimization
• Silo’ed websites
• Multiple language and locale requirements for global user communities
Align capabilities with Business Requirements
Capabilities Prioritization
Doc Mgmt
Role Based Content & Alerts
Biz Rules & KPI
WCMSearch
DAM
Content taxonomy
Personalization
Team Workspaces
Auto Workflow
DashboardsLanguage translation
Offline Access
Pervasive Access
Continuous Content Maint,
0
1
2
3
4
0 2 4 6
Prioritize portal capabilities by graphing Ease of Implementation against Business Value Impact
Low
Hig
hB
usin
ess
Valu
e Im
pact
EasierDifficult Ease of Implementation
Deliver a Day In the Life Demonstration
• A risk adjusted analysis of the proposed solution's impact resulted in $12,616,018 of three year cumulative benefits.
• Of these projected benefits, $206,719 are direct (hard) benefits and $12,409,299 are indirect (soft) benefits.
• Comparing the costs and benefits of the proposed project using discounted cash flow analysis and factoring in a risk-adjusted discount rate of 9.5%, the proposed business case predicts: Risk Adjusted Return on Investment (RA ROI) of
505% Net Present Value (NPV) savings of $8,520,415 Internal Rate of Return (IRR) of 1,166% Payback period of 11.0 months
Deliver Financial Analysis ROI – NPV - Payback
Dec 3 - 31
2008
Jan 2 – Feb 18
Feb 15 – April 30
2009
Project Siena go-ahead
Build Testing
Requirements & Design
Go Live
Phase One
*Subject to change depending on full scope and technology solutions required. Dependent on corporate portal architecture and infrastructure.
Jan Feb Mar Apr May J A OS N JD F AMJune
Phase 2
Phase 3
Phase 1 & 2 Audience: CP, Leadership, Internal Field, Partners Phase 3 Audience: CP, Leadership, Internal Field, Partners, & External Audience
Implementation Plan
The end result will be a happy customer
Want to know more?
(Sparkbouy)[email protected]
Portfoliohttp://www.slideshare.net/sparkbouy/slideshows
Bloghttp://chrissparshott.com
Chris [email protected]
0064 21 574 696
