Business Intelligence tool for ecommerce

Dhruv Boruah dhruv@boruah.com

Note: This analysis was made by me for one of my clients using Magento platform and custom requirements based on the information provided by the vendors or their implementation partners. They might not necessarily be your preferred solution. I have not tested QlikView/Tableau/eCommera in large dataset and I have not tested all the features of these two products. Just a business review.

Basic investigation report

Decision Required

A easy to use business intelligence tool for ecommerce retailer that can consolidate data from different sources and create value across all departments.

QlikView

•  Drag and Drop •  Retail Partners •  Email Dashboards •  Custom Logic •  Time Sensitive Analysis •  What –if analysis ? •  Time Limited Reporting Sharing •  Stores compressed data in server for

quick/offline analysis •  Real time - 30 seconds

Features

•  Ready made Dashboards •  Action based tool •  Work only with structured Data •  Custom prices for extra features. Eg.

Batch email of reports etc •  Windows Only

Missing

TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~10 DAYS

Tableau/ BIME

•  Excellent Visualisation too like QlikView

•  Extensive partner network •  Cheaper than QlikView •  Many features are off the shelf

Missing •  No retail focused templates •  Action based tool •  Work only with structured Data •  Windows Only

TABLEAU

•  Low cost •  Designer can be accessed from the

Web <yourcompany>.bimeapp.com

Missing •  Clunky with huge datasets •  Limitations to 25k rows for display •  Confusing price negotiations •  Limited clients & partners •  No retail focused templates

BIME

TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~15 DAYS

Splunk

•  Real time business insights •  Search and investigate •  Great with unstructured and

structured data •  Machine data analysis: Server logs,,

RFID, Bar Codes, Telephone, Messaging etc

•  Can replace GA ! •  Stores timeline snapshot •  Send scheduled PDF email etc •  Complement traditional BI Tools

Features

•  Learning Curve •  Action based tool

Missing

TCO 1 YEAR: XXXX 3 YRS: XXXX Implementation by Partner : ~5 DAYS

e-Commera

•  More Action Tool than Reporting tool. How? Why? What?

•  Great Retail experience •  Practice Manager •  Pre configured Dashboard for every

dept/profit-ranked action lists/ ‘profit-tree’ and lost-order value ‘waterfall’

•  Access to eCommera retail experts •  Week-on-week comparisons

Features

•  No on-demand reporting •  Basic reporting missing (might be

netsuite) •  Not real-time - 7 day batch reporting •  Works only with structured data

Missing

TCO 1 YEAR: XXXX 2 YRS: XXXX 3 YRS: XXXX Implementation by Partner: 45 days

Benefit Matrix

QlikView Splunk e-Commera

Retail Focus LOW / MEDIUM LOW HIGH

Learning Curve LOW HIGH LOW

Partner Implementation Time (Days)

10 5 45

Cost £XXXX* £XXXX* £XXXX

3YR cost £XXXX* £XXXX* £XXXX

* Managed hosting services not included (approx XK per year)

Recommendation

Based on the information discussed and the following reasons:

•  Retail Focused •  Action based recommendation •  Low learning curve

We recommend: •  e-Commera If for cost ; we recommend BIME

Contact me

If you disagree or if you have any specific queries or what I have leant since this presentation or anything ;)

www.boruah.com

http://twitter.com/dhruvboruah http://www.linkedin.com/in/dhrubajyotiboruah

dhruv@boruah.com