BUSINESS COMMUNICATION

CCOM101LECTURE 1:Understanding Business Communication

Lecturer : Ms. Glynnis

“Trends in the new world of work emphasize the importance of communication skills.”

“ Today’s employees must contribute to improving productivity and profitability.”

“ Increasing global competition and revolutionary technologies demand cultural

and communication skills.’

What is communication?

Definition : The transmission of information and meaning from 1 individual or group to another.

Central objective : the transmission of meaning.

THE IMPORTANCE OF EXCELLENT COMMUNICATION SKILLS:

1. Flattened management hierarchies.2. More participatory management.3. Increased emphasis on self-directed work and

project teams.4. Heightened global competitions.5. Innovative communication technologies6. New work environments7. Focus on information and knowledge as corporate

assets.

EXAMINING THE COMMUNICATION PROCESS

The communication process has 5 steps :1. Sender has an idea

The form of the idea maybe influenced by: sender’s mood frame of refference background culture physical makeup the context of information.

2. Sender encodes the idea in a message encoding means converting the idea into words or gestures that will comvey meaning

3. Message travels over a channel the medium over which message is transmitted is channel Message sent by :

computerTelephoneLetterMemorandum

May also sent by means of : reportsAnnouncementPictureSpoken wordsFax

Anything that disrupts the transmission of a message is called NOISE. any disruption will causes errors and such errors damage the credibility

of the sender.

4. Receiver decodes message the for whom the message is intended is the receiver Translating the message from its symbol form into meaning involves

decoding. Success further limited because barriers and noise may disrupts the

process.

5. Feedbacks travel to sender The verbal and non verbal responses of the receiver create feedback