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An introduction to the basic concepts needed to start a website; the real estate analogy.
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Goebel Media Group
BRINGING YOUR
BUSINESS ONLINE
www.goebelmedia.com
What are the FACTS about web users?
• Adults over the age of 55 are the fastest growing population on the internet.
• 19% of consumers said they planned to spend MORE on the web channel in 2009 despite the economic climate.
-Forrester Research
What are the FACTS about web sales?
• According to Forrester Research, online sales in the US are expected to reach $331 billion in 2010.
• Online sales growth rate continues its upward trend by as much as 13% per year.
THE REAL ESTATE ANALOGY
ADDRESS (DOMAIN)
LAND (HOSTING)
ARCHITECT(WEB DESIGNER)
HOME (SITE DESIGN)
DOMAIN NAME
• www.example.com
• About $10/year at GoDaddy.com
• Buy your domain name before someone else does!
• Search engines prefer .com’s, .net’s, and .org’s
WEBSITE HOSTING
• Web hosting is space on servers, which are computers that can be accessed by anyone with an internet connection.
• Around $10/month (depending on size of your site)
• Look for: 99.9% uptime, great hosting support, and weekly data back-up
CHOOSING A WEB DESIGNER
• Look for a designer that…–Will get to know your business.–Accepts criticism.–Has experience in:•Web design• Programming• Graphic design• SEO
BUILDING A WEBSITE
• Avoid using free services
• What to include on your site:– Logo and slogan (if applicable)– Contact information and/or form– A way to convert traffic into customers• Sales component• Lead forms
– Analytics
WEBSITE MAINTENANCE
• The importance of regular updates– Update content– Add pages– Change images
• Redesigns/Add-ons
SUMMARY OF COSTS
• Domain name– $10/year
• Hosting– $60-120/year
• Site design– Varies; one-time cost
• Maintenance– Web designer’s hourly rate
QUESTIONS?
EXAMPLE SITE COST
• Domain name: $10/year• Hosting: $60/year• Site design: $2480– Static website with 5 interior pages, a
lead form other than the “Contact Us” form, a photo gallery, and a simple administrative back-end
________________________________
$2550