‣ Keala Richardson

What is ?

+

+

is...

‣ Location-based Social Networking Site‣ Website available online and on any mobile device‣ Post pictures, notes and location

‣ Facilitates Face-to-face communication (interact and connect)‣ People, Parties, Promotions in real-time‣ Real-time reviews and opinions

‣ Both for businesses and individuals‣ Linkable and Accessible‣ Links to Facebook, Flickr, Twitter‣ Accessible via the web, iPhone and Android Apps‣ Open API

Adding Your Business to The Network

Business &‣ Branding‣ Communicate complex brand-messages to consumers

across multiple media channels‣ Use SMS, Mobile web and in-app media to drive traffic‣ Custom: Site takeovers, In-map advertising, etc

‣ Store Finder‣ Add business to location database

‣ Reach over 5 million monthly users‣ Reports (Mobile Advertising Report (MAR) and the Face Time Index)

‣ Get customers engaged and interacting (brightkite Wall)‣ Ultra-Targeted mobile media

Ultra-Targeted Mobile Media

Male

Habla

Espanol Shoe

shopping

Age: 24

24 Forest

Grove

Eating

Sushi

Baseball

fanatic

In

Starbucks

Verizon

Wireless

73 and

sunny

Ultra-Targeting

‣ Location and Place‣ Real World Behavioral‣ Time of Day‣ Activity‣ Demographics‣ Language ‣ Content and Interest‣Weather

How is

used?

‣ Post your location

‣ Get local promotions

‣We’ve hung a 42″ flat screen TV in the museum lobby that will display text messages and photos sent by museum visitors [the Brightkite Wall]. When available, and when appropriate, museum staff can pop into the conversation to answer questions or engage in the discussion.

Mattress Factory Art Museum Example

what is their future?

Sources:‣ http://blog.brightkite.com/‣ http://brightkite.com‣ http://blog.brightkite.com/2009/02/11/how-the-mattress-factory-art-museum-uses-the-brightkite-wall/‣ http://blog.louisgray.com/2009/02/brightkite-if-you-think-your-life-is.html‣ http://en.wikipedia.org/wiki/Brightkite‣ http://g4tv.com/attackoftheshow/webtools/66206/bright-kite-social-networking.html‣ http://g4tv.com/videos/36654/Bright-Kite-Social-Networking/