worked for many brandsworked for many brands

Sir Isaac NewtonSir Isaac Newton Ferd de BruijnFerd de Bruijn

movement = energy x direction

movement = energy x direction

movement = energy x direction

movement = energy x direction

growth

growth

movement = energy x direction

movement = energy x direction

growth

growthhappin

esshappin

ess

movement = energy x direction

movement = energy x direction

growth

growthhappin

esshappin

ess

brandsbrands

growth is the primary condition for happiness of every human beinggrowth is the primary condition

for happiness of every human being

growth is movementinto the right direction

growth is movementinto the right direction

growth is movementinto the right direction

growth is movementinto the right direction

happiness

happiness

movement = direction x energymovement = direction x energy(Sir Isaac Newton)(Sir Isaac Newton)

find your personal E&Dand you will be happy!

setback: we’re looking for itin an exponential world

explosively growing technology

created connectivity and mobility without boundariescreated connectivity and mobility without boundaries

and limitless access to any information

and limitless access to any information

we are supercharged!!!

and at the same time it’s

out there!chaos

how can we find our energy & direction amidst this craziness?

we do not trust traditional institutions anymore

kiss the herd goodbye the days of the alpha brand are over

we are like birds in a swarm under the spell of

a strange attractor

we are like birds in a swarm under the spell of

a strange attractor

staying near the magnetic middle connecting with the closest birds

peer responding to the energy & direction of peer

these are the days of the connecting brand

helps brands to connect