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Michele Miller, of Wonder Branding and Wizard Academy fame, and co-author of The Soccer Mom Myth, spoke on Building Your Brand and Platform Through Blogging at the BlogPaws 2010 West pet blogging and social media conference in Denver, September 9-11, 2010.
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Building Your Brand & PlatformThrough Blogging
126 millionblogs worldwide in 2009
BlogPulse/Pingdom.com
How will you
set yourself apart?
with a platform
VPLATFORM
platform
• structure• framework• principles
content created around specific:
3 types of platforms
• corporate• recreation• specialized
corporate
recreation
specialized
where are you
headed?how will you
get there?
the foundation of your platform:
1. relevant content
2. communication
relevant content
relevant content
• how-to’s• your theories• essays• articles• reports• links• trends• videos• fun!
communication
monologues are
old-fashioned... and ineffective.
The new communication model is
conversation.
communication
• read blogs• comment• relationships• links• interviews• social media
what is your
goal?
The Gravity Well
Few people are that impulsive.
They need
guidance.
Michele’s Goal:
workshops &
speaking engagements
• build trust
• give away something of value
• establish yourself as an authority
• persuade folks to become, in essence, your “customers”
ADVERTISING
Social Media“People having conversations online.”
57% of online users
Social Networking
communities
Text
remember: • specialize• relevant content• communication• relationships• gravity well• social media
