An Introduction

to SEO

@ma$beswick  

By Matt Beswick

SEO is

NOT

Magic

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SEO is

NOT

a dark art

TIME

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SEO TAKES  

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SEO is

Part of

a Marketing Strategy

Become a BRAND

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But it’s just ME

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UP!

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Man *  

*Or Woman  

Be You

Get Yourself NOTICED

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Create GREAT Content That IS

EVERGREEN

CREATE TOPICAL Content

CREATE Important Content

Content Drives

Everything

Audience &

Relationships

It all comes DOWN to two things…

Playtime

Over!

SEO Tools

Google Analytics 1.  Create an Account (http://www.google.com/analytics/)

2.  Install (http://www.wikihow.com/Add-Google-Analytics-to-Blogger for blogger or http://wordpress.org/plugins/google-analytics-for-wordpress/ for wordpress)

3.  Log in and Play – you won’t break anything!

Google Webmaster Tools 1.  Create an Account (https://www.google.com/webmasters/

tools/)

2.  Install (Automatically done for Blogger, use https://yoast.com/wordpress/plugins/seo/ for Wordpress)

3.  Log in and Play – you won’t break anything!

Google Keyword Planner 1.  Login to your Google Account (https://

adwords.google.com/KeywordPlanner)

2.  Click ‘Search for New Keyword and Ad Group Ideas’

3.  Start entering Keyword Ideas

Your ideas

Trends

Update search Your ideas

Monthly Searches

Change Ordering

Don’t try to be a hero

When you’re starting out

I want to rank for… “dog recipes”

Start with something easier…

“Recipes to help obese

dogs lose weight”

This is called “Long Tail”

Then move onto something more

competitive…

“Healthy dog recipes”

And then, eventually…

“dog recipes”

On Page Optimisation

Google Loves Content

WRITE For PEOPLE

1. Page title 2. URL

3. Header / Post Title

4. Content

5. More Content!

6. Internal Links

7. Alt Tag

8. Social Proof

Make your site LOOK GOOD

Don’t use too Many

Adverts

Make it EASY To Use

There is no Correct # Of Words!!

Let’s Talk SPIDERS

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Google LOVES

LINKS

LINKS  

Links = Votes

Votes = Rankings

Off site Optimisation

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Get links from Authoritative

sites

Opensiteexplorer.org

Domain Authority 35+ with a Decent level of social engagement? Likely to be a great link.  

The Aim is Referral Traffic

Do not

BuY Links

Avoid Penguins At all costs

So how Do I

Get Links?

Blog Directories (e.g. Technorati.com)

Guest posting

Editorial

Larger Content Pieces

(guides, infographics)

Speaking

Mattbeswick.co.uk Or

hiddenpixel.com J

Making Friends

Will getting Social Shares = Rankings?

At the moment, Probably not

Shareable content =

Linkable content

On page Things to Remember 1.  Don’t underestimate the power of navigation

– think “Top Down”. 2.  Whenever possible, link between your posts. 3.  Set your site up for people 4.  If you’re using wordpress, install a related

posts plugiN (http://wordpress.org/plugins/nrelate-related-content/)

OFF page Things to Remember 1.  Getting links from other sites drives

rankings. 2.  These need to be relevant and authoratitve –

“Will this link send me traffic?” 3.  Don’t game Google – Penguin Will Get you.

There is Light at the

End of the tunnel

Questions?