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In September 2009, Forrester Consulting released an analysis on the BlackBerry solution titled "Economic Impact of a BlackBerry Solution in North American Enterprises; A Study of the Adoption and Total Economic Impact (TEI) of BlackBerry at Enterprise Organizations". The study can be found here: http://us.blackberry.com/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdfThis presentation summarized the details of the study and was developed by Harjot Sidhu during his time as Business Solutions Manager at Research In Motion (RIM). It is designed to augment a verbal presentation and the speaker should review and understand the Forrester study in detail. The target audience are decision-makers and C-level executives at large businesses and government agencies.The original presentation is also heavily animated which does not appear to be supported in SlideShare at this time.
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1December 16, 2009
BlackBerry ROIForrester’s new findings
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in North
American EnterprisesSeptember 2009
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in
North American EnterprisesSeptember 2009
• Based on:• Detailed surveys, interviews, and discussions with
150+ North American IT and mobile decision-makers• Forrester knowledge and expertise
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in
North American EnterprisesSeptember 2009
• Based on:• Detailed surveys, interviews, and discussions with
150+ North American IT and mobile decision-makers• Forrester knowledge and expertise
• General Trends:• Expanding mobility support beyond email and
calendar is in the top 10 telecom priorities for the year
• Over 75% of North American enterprises support or manage the BlackBerry operating system
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• BlackBerry Maturity Stages
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• 3-year cost per BlackBerry device
Total Economic Impact (TEI)
• 3-year benefits per BlackBerry device
Total Economic Impact (TEI)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
• The ROI range for BlackBerry devices improves dramatically for each BlackBerry device maturity stage
• 560% (Reactive) to 2829% (Integrative)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
• The ROI range for BlackBerry devices improves dramatically for each BlackBerry device maturity stage
• 560% (Reactive) to 2829% (Integrative)
• Voice and data plans, not BES, dominate costs across all stages of deployment
• Voice/Data costs are 58.5% (Integrative) to 74.6% (Reactive)
• BES costs are 1.3% (Integrative) to 2.7% (Proactive)
Total Economic Impact (TEI)How to mature
Total Economic Impact (TEI)How to mature
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