1December 16, 2009
BlackBerry ROIForrester’s new findings
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in North
American EnterprisesSeptember 2009
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in
North American EnterprisesSeptember 2009
• Based on:• Detailed surveys, interviews, and discussions with
150+ North American IT and mobile decision-makers• Forrester knowledge and expertise
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• Forrester Research white paper*:• The Economic Impact of a BlackBerry Solution in
North American EnterprisesSeptember 2009
• Based on:• Detailed surveys, interviews, and discussions with
150+ North American IT and mobile decision-makers• Forrester knowledge and expertise
• General Trends:• Expanding mobility support beyond email and
calendar is in the top 10 telecom priorities for the year
• Over 75% of North American enterprises support or manage the BlackBerry operating system
* http://na.blackberry.com/eng/ataglance/get_the_facts/Economic_Impact_Of_BlackBerry_Devices_2.pdf
Total Economic Impact (TEI)
• BlackBerry Maturity Stages
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• BlackBerry Maturity Stage Definitions
Total Economic Impact (TEI)
• 3-year cost per BlackBerry device
Total Economic Impact (TEI)
• 3-year benefits per BlackBerry device
Total Economic Impact (TEI)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
• The ROI range for BlackBerry devices improves dramatically for each BlackBerry device maturity stage
• 560% (Reactive) to 2829% (Integrative)
Total Economic Impact (TEI)Key Findings• Majority of BlackBerry deployment benefits stem from
enhanced business efficiency• 60% (Integrative) to 75% (Reactive)
• Improved regulatory compliance and mobile security benefits are significant
• 19% (Reactive) to 31% (Integrative)
• The ROI range for BlackBerry devices improves dramatically for each BlackBerry device maturity stage
• 560% (Reactive) to 2829% (Integrative)
• Voice and data plans, not BES, dominate costs across all stages of deployment
• Voice/Data costs are 58.5% (Integrative) to 74.6% (Reactive)
• BES costs are 1.3% (Integrative) to 2.7% (Proactive)
Total Economic Impact (TEI)How to mature
Total Economic Impact (TEI)How to mature
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