Black Belt Joomla with Barrie North

Black Belt Joomla

Barrie North

www.compassdesigns.net

www.joomlashack.com

www.simplweb.com

Compass Design – www.compassdesigns.net

The Usual Bit

www.joomlashack.com

(2005)

www.compassdesigns.net

(2005)

www.joomlabook.com

(2007)

www.simplweb.com

(2008)

Compass Design – www.compassdesigns.net3

Housekeeping

Joomlashack 40% couponexpodenver (expires Dec 20th)

simplweb.com/expo2 winners get a free website for life


Black Belt Joomla?

80% of what you want to do will take 20% of the effort

Samurai Rabbit says:

“Maximum Efficiency…

Minimum Effort”


So you want a website?

Why?


Samurai Rabbit says: Your Website?

“What is the point of your website?”


The Gode-ster

The Pachinko Machine

The balls are visitorsTraffic comes in the topConversions at the bottom

The web is direct mail marketing

An Infinite Money machine


Samurai Rabbit says: The Secret of Success

“Listen to Jakob Nielsen-San”

B = V x C x L

Where B = amount of business done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate


The Gode-ster

Turn strangers into friends (Traffic) … Turn friends into customers (Conversion) ... Turn customers into salespeople (Sticky)...


In Warm and Fuzzy Speak

Strangers are site visitors, lurkers and readers

Friends are members, participants and content contributors

Salespeople are Sneezers, those that will spread the word about your site


Visitor Lifecycle

Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising

Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor.

Turning customers into salespeopleCoined as viral marketing, this involves inspiring and empowering members to spread the word.


Three Phases of Pachinko Machine


Its NOT just SEO

Samurai Rabbit says:“Learn good footwork grasshopper”


SEM - Marketing 101

Ways to get traffic

Organic (SEO) Referral (links) Pay per click (Google adwords)


Joomla SEO Tips


“Internal Linking is the path to SEO mastery”

Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules


Joomla Referral Links Tips


“RSS is your ally in link-fu”

flobblebobbleseocmstest


Maximizing PPC with Joomla


“There are many paths to traffic, but all paths must be measured”


Conversion


A Good Banana


Problems with Joomla Bananas


“see the forest beyond the trees”

Its very easy to add widgets or otherwise clutter up Joomla pages.


Ways to Improve

Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages


Feedback – Analytics and User testing


“climbing the mountain takes one step at a time”

Google Analytics Goals– Under-rated and underused!

User testing– Usertesting.com


Google Analytics Goals

1. /component/user/?task=register2. /index.php?

option=com_user&task=activate&activation=


Google Web Optimizer

Recently working in Joomla

www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html


GWO Conversion Rates


“see beyond the numbers to true enlightenment”

Conversion rates are contextual to traffic


Registration Improvements

Big-ass glowing buttons Customize your language files

– On site AND the emails

Get your emails delivered (From Address) Template the registration form

– Customize the sign up form– Privacy policy– Words on the submit button– Community Builder


Landing Pages

Samurai Rabbit says:“your responses must match your

visitors intent”

You MUST use landing pagessimplweb.com/teaching-sellssimplweb.com/schoolssimplweb.com/expo

Make a Joomla category and use a hidden menu (easy to remember URL’s)


Landing Pages and Bananas

A landing page can only cause one of five actions:

Get a visitor to click (to go to another page, on your site or someone else's)

Get a visitor to buy Get a visitor to give permission for you to follow up (by email,

phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which

could even include posting a comment or giving you some sort of feedback

(Seth Godin)


Stickiness

Why should visitors come back?


Joomla’s Built in Stickiness


“Become a community and seek enlightenment together”

ALL sites can become communities– Registration– Comments– Forums– Shopping

Reviews


Zen Master Stickiness

Email Marketing– JContact

Social Networking– Community Builder– Jomsocial– simplweb.com/teaching-sells


Email

Its all about the list Add value Get people coming back Measurable and predictable J!Contact


Black Belt Joomla!


“Understand your site purpose and your three paths to reach it”

SEM (balls in the top)

Conversion (balls coming down)

Stickiness (balls coming back)


More Information

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html

http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html

http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.htm

l http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-

Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html


Questions?

Stump the Chump

Technology

Black Belt Joomla with Barrie North