AREA SUPERINTENDENT

Mr. D.G.A.R. DE SILVA

STRENGTHS (Internal) WEAKNESSES(Internal)1) Quality of Coconut /Copra is above standard. 1) No value added Products.

2) More than 100 years in the industry. 2) Scarcity of Labor and Low Productivity.3) High Valued Assets and large Coconut Estates. 3)Poor Marketing and product Development

programs.4) Highly Suitable Landscape & soil for Coconut Plantations and other Crops.

4)Dependence on Basic Market as a supplier of raw materials.(Fresh nut,copra,husks,trees)

5)Availability of lands for development of main Product- Coconut

5)No Financial backing to start on new Agri Business Ventures.

6) Opportunities for Crop Diversification. Eg:Dragon Fruit,Bannana,Mango,Cinnamon,Ginger,Coffee,Pepper,Arecanut,Pineapple

6) Profits earned by the estate are given to other purposes not related to the estate without utilizing it to increase the salaries of the staff and laborers.

7) High Valued Lands for Infrastructure Developments.

7)Low Palm density, resulting low yields. Senile Palms.

8)Potential for InterCrops,Livestock,Cashew,Timber Plantations

8)Poor Re/Under Planting Program.

9) At Present The Bingiriya Area Estate is running at a profit.

9)Weak Management.

10) Assured profit due to high coconut prices. 10)Non Availability of Proper Cadre system and Human resources.

11) Availability of reserve investment funds for new investments and development.

11)Poor Capital Assets Management .

12)Govt Owned Business with Organized management structure.

12) Unutilized Land.

13) Copra manufacturing, Further manufacturing of Coconut oil and Virgin oil.

13)Unutilized Fixed Deposits,Funds,Technical Personal

14) Coir Husk Industry. 14)Unavailability of State of the art Euipment,machinery,laptops,palmtops,

15) Turning Coconut Plantation into Agri Business. 15) Private Mgt until May2008 resulted in less Under Planting & infrastructure maintenance.

16) Making Coconut Milk, Coconut Ghee, Coconut Powder..

16)No trained Personnel in the estate.

17)Staff and Laborer’s are not updated or given training of latest methodologies used in the world in plantation management.

OPPORTUNITIES(external) TREATS(external)

1) Increase demand for livestock products. 1) High price fluctuation in the market.

2)Close to the fence planting valuable timber.e.g.: teak,mahogany,nadun,jak tree..etc….

2)Unser eyed Land utilized for paddy cultivation

3) The newest product in the estate the dragon fruit could access untapped markets and potential for further growth.

3)High capital expenditure in dragon fruit cultivation

4)Rain Water harvesting utilized for Fisheries. 4)Soil erosion

5)Mango cultivation in the estate. 5)Robbing of coconut and other products of the estate.

6)Getting an extra income through Dragon fruit and using that money for the betterment of the estate.

6)The staff and Laborers because of lack of knowledge mishandling of finances,equipment,livestock etc..

7)Increase value of lands for development activities.

7)No proper watchers ,no proper training and no mechanism to properly safe guard the estate at all times

8)Demand for genetically superior high quality coconut seedlings.

8)Utilization of Inorganic Fertilizers in adversely affecting the Crops.

9)No product completion(Coconut has less substitutes in Sri Lanka)

9)No funding from the top management in the accurate time.10)Dolamatation In proper time

11)Approval from head office on time.

12) Dead and fallen trees should be removed immediately. Otherwise pest will develop. 13)COP due to world market prices.(Petroleum price levels and devaluation of rupee value)14) Changes of weather patterns affects the production and its an uncontrollable factor.

15)Non Availability of trained labor and reluctance of youth for the industry, specially picking, husking

16)Varying trade and tax policy for importation of palm oil ,which is a competitive substitute for coconut oil

17) Unknown diseases and insect damages for the Dragon fruit cultivation.18)High capital expenditure for dragon fruit

cultivation.