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Digital tools make all the difference when creating and improving a reader-relevant publication in today's world. This yearbook slideshow addresses social media, online content and crowdsourcing.
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1Tuesday, October 18, 2011
2Tuesday, October 18, 2011
the conversation
• beating delayed gratification
• playing their game on their terms
• delivery speed, style
• open dialogue
• opinion sharing (likes, comments)
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know your audience
• 89 percent of WHS students are on Facebook• 74 percent with Myspace accounts• 50 percent on Twitter• 62 percent spend more than one hour
per day on social networking sites
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• profile, group, fan page• friends• news feed• event reminders & invitations• staying in the conversation is key• know that’s trending (coverage opportunities)
Facebook is your friend
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internal use
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post-event
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post-event
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add value
• more is more with selective buyers
• additional content
• expand coverage
• introduce multimedia
• update beyond deadlines
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online yearbook
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online yearbook
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online yearbook
• content
• topical or chronological coverage
• photo galleries
• personality profiles
• audio slideshows
• about: staff, publication, purchase, etc
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audio slideshows
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captions, of course
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hear for yourself
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audio slideshows
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WordPress
• simple, free setup
• variety of themes
• customization options
• forums, support
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getting online
• how to begin
• hosting, name, CMS
• plan site map first
• matching the print edition
• launch date
• marketing/promotion
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another idea
• designated page on school site
• no hosting/URL or CMS decisions
• possible tech help
• built-in traffic from parents, students
• opportunity to expand
• BUT may be limited or more static and is harder to track w/ analytics
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other considerations
• fresh content rather than repeat from print publication(s)
• updated in regular intervals or once?
• students upload content, not adviser
• students design, manage site
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Facebook groups
• internal communications
• constantly connected to staff, editors
• plan and remind of coverage opportunities
• keep everyone on the same page so nobody is “the last to know”
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save class time
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other Facebook tools
• make use of free tools while you have students’ attention
• videos (sales, promotion)
• survey links
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remind your readers
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show and tell
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ask for input
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reach out to readers
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post-event
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pre-event
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story generation
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survey says• 70 percent upload photos to Facebook
to share with others• 68 percent to Myspace• 51 percent to Photobucket• 7 percent to Flickr• 21 percent to “other”
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online photo submission
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diversified coverage
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