2. Executive Summary
- Why is Internet marketing important?
-
- How BeSprout can help your business
-
- What BeSprout can do for you
3. Whats the big deal about Internet marketing?
- 73% of the US population is currently using the Internet
- People use the Internet for a wide range of activities, mostly
for information gathering and research
- People who use the Internet are changing their shopping
behaviors
4. Internet users in U.S. steadily increased over the years and
reached 73% of the total population in 2008
- Population data from US government official census
data,http://www.usa.gov/
- Internet Usage data from Nielsen//NetRatings,
http://www.nielsen-online.com/
5. The most widespread use of the Internet is search utility for
products, travel, hobbies but mostly information gathering
- Data source: Stanford University,
http://www.stanford.edu/group/siqss/Press_Release/press_detail.html
6. Internet users spend on average 4-8 hours every week
on-line
- Data source: Stanford University,
http://www.stanford.edu/group/siqss/Press_Release/press_detail.html
7. The more time Internet users spend on-line, the less time
spent engaging traditional media
- Data source: Stanford University,
http://www.stanford.edu/group/siqss/Press_Release/press_detail.html
8. Internet users are changing their information gathering,
shopping and even driving habits
- Data source: Stanford University,
http://www.stanford.edu/group/siqss/Press_Release/press_detail.html
9. Internet marketing provides your company the valuable
opportunity to get ahead of the curve
- Drive quality traffic that represents your target market
customers to your website
- Increase sales leads from customers looking for your products
or services through higher conversion rates
- Build your brand online by communicating and delivering
successful marketing messages to your audience
- Increase your profile by standing out from your
competitors
- Be accountable with Return on Investment (ROI) tracking and
other measurable reports that will help you understand what
works
10. How is your website doing?
- Where does your website rank in search result page?
- Where do your competitors websites rank in search result
page?
- How many people came to your website yesterday?
- Where did they come from?
- What keywords did they use to find you?
- How many of these web surfers did you retain once they clicked
onto your website?
11. Quick Facts: Search Engine Marketing
- 85% of all traffic on the Internet comes from a search
engine
- 90% of all users dont look past the first 30 results (most only
view top 10)
- Many websites arent even indexed, and most are poorly optimized
so they get little traffic from the search engines
- Search Engine Marketing has proven to be the most
cost-effective advertising solution
- Unlike other advertising options, SEM has clear and measurable
ROI (return on investment)
- SEM operates using this formula for success:
-
- More (relevant) traffic + Good Conv. Rate = More
Sales/Leads
12. What is Search Engine Optimization?
- Search engine optimization (SEO) is the process of improving
the volume and quality of traffic to a website from search engines
via "natural" ("organic" or "algorithmic") search results.
13. What is Organic or natural search?
- An organic search is a process by which World Wide Web users
find web sites having unpaid search engine listings, as opposed to
using the pay per click advertisement listings displayed among the
search results.
14. How long does it take to see results?
- It can take between 4 - 12 weeks to see results
- We start tracking your website's performance as soon as your
website is submitted to the various search engines.
15. SEO Results
- Measurable Return on Investment (ROI)
16. WhyYouShould Choose SEO
- Your competitors are.If you lag behind them in search engine
rankings, you can lose your target audience
- Your website is not just about your product. Your site
generates leads and convinces search engine users to take a desired
action
- We can help you build your brand and name recognition
- Targeted visitors can provide publicity, revenue, and exposure
like no other form of marketing
17. BeSprout About Us
- BeSprout is headquartered in Richmond, VA.BeSprout provides
Search Engine Optimization (SEO), Internet Marketing, Website
Design and Development, Database Development and E-Commerce
Solutions for businesses.
- BeSprout is a privately held web marketing company,comprised of
a team of search engine specialists, programmers, graphic designers
and copywriters.
18. What can BeSprout do for you?
- Identify search phrases to target (should be relevant to
business/market, obtainable and profitable)
- Drive more traffic to your site by targeting prospective
clients seeking the products or services that your company
offers
- Increase the Return on Investment of your marketing
dollars
- Assist in writing copy that is both search engine friendly and
also compelling to your website visitors
- Study competitors and search engines in order to set your
business apart from competing websites
19.
- We create and maximize your online presence on search engines
to drive qualified traffic to your website
Our Promise 20. Contact Us