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Being Creative With DataOpportunities for IPA members with Oracle CRM

Noel ColoeCore CRM Sales Development Leader Noel.coloe@oracle.com25th Nov 2009

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Oracle CRMWhere agencies can play a role….

Next Generation Customer Applications

Loyalty “First Steps”

THE NEW

CUSTOMER

Real Time Decisions

Technology has changed consumer behaviourB2C challenge: convergence of CRM, Mobile and Social

The Next Generation Customer ApplicationDriving Loyalty, Revenue, Margin and Acquisition

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Oracle CRMNext Generation Customer Application

• Client benefits• Engage and meet expectations of The New

Customer• Leverage disruptive technologies• Loyalty, Advocacy, Effectiveness, Margin

• Potential Agency Opportunities• Mktg campaign creation / management• Promotions• Loyalty Program• Thought Leadership

Oracle CRMLoyalty “First Steps”

• Subscription based (SaaS) CRM with e-mail marketing on demand

• Includes response management, tracking & analysis

• Benefit to clients• Inexpensive and agile way to

understand loyalty and potential ROI• Confidently validate investment in full

loyalty program• Opportunities for agencies

• Propose, construct and run in-expensive loyalty hypotheses

• Be part of the ROI team on Loyalty and Marketing

Oracle CRM and AgenciesBeing Creative With Data

• Disruptive Technology => New Customer & new data• Loyalty programs => address anonymity & advocacy• “First Steps” helps prove ROI for strategic investment• Agency Opportunities– Thought leadership– Get in early– Engagement in strategic and agile early-stage

initiatives– Client value

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Being Creative With DataOpportunities for IPA members with Oracle CRM

Noel ColoeCore CRM Sales Development Leader Noel.coloe@oracle.com25th Nov 2009