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Using Data Creatively

Reacting to data using Real Time Insights

Graham Cooke, Senior eCommerce Manager

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Online as a barometer

2 billion searches per day. 20 hours of video are uploaded to YouTube per hour.

130 million plus blogs created world wide since 2002. Bloggers are creating 1 million new blog posts every day.

Search Video Blog

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Typical questions a planner might ask

What are my consumers

interested in?

What do they think of my brand?

What content are they consuming?

How compelling is my messaging?

Is my advertising reaching my target?

What do I know about my brand?

Which trends should my brand be responding to?

Who are my brand’s consumers?

Who are my brand’s competitors?

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Real Time Insights

Insights for Search Keyword Volume Tool Blog Search

Ad Planner YouTube Insights Insights for Audiences

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Thank you