©2013 Software AG. All rights reserved. For internal use only |

Dr. Mark Darbyshire, CTO EMEA

Intelligent Business Operations

Be Cleverer with Big Fast Data

©2013 Software AG. All rights reserved. For internal use only |

Multi-payments Data

Interoperability

Optimize

Operations

Manage Risk

Continuous

Visibility

Capitalize on

Real-time

Revenue

Where BFD can improve businesses

©2013 Software AG. All rights reserved. For internal use only |

It helps you target customers with the right promotions at the right time.

It helps you make the right decisions, in milliseconds.

It helps you view markets and manage surveillance and risk.

It lets you detect fraud as it happens so you can best respond.

It speeds up your systems, getting the data to where it’s needed.

It helps you track spend, usage, up-take, return across millions of

customers and millions of devices.

And it does it with existing data and existing systems

©2013 Software AG. All rights reserved. For internal use only |

Visualisation Decisioning

Data in motion Data at rest

Presto Apama

Universal

Messaging

Terracotta

With what?

How do you

achieve this?

©2013 Software AG. All rights reserved. For internal use only |

Presto Cloud Events

and SaaS App

Events

Mobile &

Location

Events

Hadoop & Data

Warehouse

Financial and

Trading

Events

$ £ € ¥

Social Media

Events

System Alerts, Sensors

& Machine Events

Enterprise

Databases ESBs and BPMs

©2013 Software AG. All rights reserved. For internal use only |

Universal Messaging

Business Events

Raw Events

CEP

Engine

Event Stream Processing In Memory

Data

Actions

Decision Rules

Promotions

Notifications & Updates

Alerts

Universal Messaging

Web Activity

Location Updates

Third party Info

Weather

CEP

Engine

Social network feeds

Real-Time

Business

Dashboard

©2013 Software AG. All rights reserved. For internal use only |

TURKCELL - Customer Experience Management

TELSTRA - Service Caching for Call Centre Optimisation

VISA - Fraud Detection

MORGAN STANLEY - Collateral and Risk Tracking

ERICSSON - User Profile Gateway and Network Event Capture

US DEPT. of DEFENSE

Who’s doing this already?