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Some of the data is old, yet this contains some helpful tips on why social networking is important for business and how to get started.
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Basics of Social NetworkingCatherine Auriana, eBusiness Product ManagerGlenn Laudenslager, Marketing DirectorNovember 30, 2010
Agenda Overview of Social Networking Examples Best Practices Do’s and Don’ts
What it means for you… Increased time spent 24/7 real-time instant news and information Integration with all of the web (Open Graph—ie. CNN) Business relevance:
85% of buyers expect to be engaged through social media 51% of active Twitter users follow companies, brands or products
on social networks
Social Media is the New Black 85% of customers “expect you to engage with me in
social media” Emails that mention Facebook in subject >38%
higher opens Facebook & Twitter users >38% more likely to open
email High social media users = high level of email usage
also
How Social Networking Changes YOUR Business Real-time access to find out what/where/who
customers…Think Use Plan to spendBuy Plan to do Plan to cutAspire to Plan to be LoveHate Spend AttendRecommend Dislike BudgetWant Like Are friends withNeed Covet Are connected to
How Social Networking Changes YOUR Business Real-time info & convo is competitive advantage
How Social Networking Changes YOUR Business New ways for people to interact during events and
attend events without even being there Live tweeting Live streaming video Real-time “check-in” apps
Live Tweeting
Live Streaming Video
Real-Time Check-In
How Social Networking Changes YOUR Business Enhances business productivity
Examples
Facebook 550 million members worldwide 50% login daily 10% of all time spend on the internet is on FB 30 billion pieces of content shared monthly
http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg
http://www.viralblog.com/wp-content/uploads/2010/05/Twitter.jpg
LinkedIn >85MM members in 200 countries 21MM monthly unique US visitors, 47+MM globally
http://www.quantcast.com/linkedin.com#state
Chatter RX social networking tool launched Q3 2010 Connects all global RX employees Ability to share comments, insights, files Similar functionality to other social media sites
Chatter
Other Social Networking Sources Blogs
See who comments, what they say Enewsletters
Provide links/context to create conversations RSS
Feeds from blogs, posts, websites Content and industry-specific sites
Digg, Technorati, Delicious, Reddit
Best Practices
Use Privacy Settings Know what privacy settings are available Use privacy settings to separate professional from
personal
“The blur between our personal and professional identities on social networking sites may seem all too obvious, but the issue is becoming more prevalent as we use sites such as Facebook, Twitter, and LinkedIn as professional networking tools. You could possibly accept a friend request from a business partner who would
raise an eyebrow at the religious beliefs or political views displayed on your profile.”
Use Privacy Settings Facebook
Create lists to organize personal and professional contacts to control what they can or cannot see
Twitter Use a disclaimer: “This is a personal account, opinions expressed here
represent my own and not my employer." LinkedIn
Info on your public profile is available to all Stay aware of info you might not want professional contacts to know: interests,
links, groups, birthdate, etc.
Use Engaging Tone Your tone in social media should be “social” Participate as a person, not an entity Dialogue, not monologue
Use News as Context for Dialogue Share links to news & research Comment on market developments & news Reply to others’ comments Participate in active conversation
Obey Social Media Policy You represent your company as well as yourself Become familiar with specifics in policy
https://emea.salesforce.com/06920000000UsDB
Things to Avoid Over-sharing personal information Sharing private/confidential info including company
data Using a derogatory tone, comments or
controversial topics Questionable imagery
Don’t Let This Be You!
http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707
http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801
http://www.huffingtonpost.com/2010/07/15/fired-over-twitter-tweets_n_645884.html#s112801
Questions?