Upload
edward-niu
View
235
Download
8
Tags:
Embed Size (px)
DESCRIPTION
These are the presentation slides from our second session on social media at the District 5170 Assembly aka Rotary University on March 31, 2012.
Citation preview
Hashtag: #D5170
Beyond the Basics in Social NetworkingRotary District 5170District Assembly / Rotary UniversityMarch 31, 2012
Edward Niu, moderatorLinda Chreno, San LeandroSteve Ontiveros, Castro ValleyDeb Tacker, Livermore
Hashtag: #D5170
Agenda
• Introductions• Social Media For Rotarian Communication & Promotion• Communication within Rotary• Public relations with the community at large• Solving the mystery of Rotary leading to increased membership
• Case Studies• Using Twitter To Create Event Discussion• Castro Valley Event Pages• “How to Use Facebook” Workshop
• Q&A
Note: Luncheon will start promptly on time
Hashtag: #D5170
The Social Media Universe
Hashtag: #D5170
Social (Mass) Media
• Social Media: One-to-Many Communication with Interactivity• Youtube• Blogging• Podcasting
• Social Networks allow Many-to-Many Communication also withInteractivity• Evolution of communication
Hashtag: #D5170
New Media, Global Access• Mass Communication is Easier and Cheaper Than Ever• Why Not Utilize It? Add, Don’t Replace• Speak to People the Way They Want to Be Spoken To• Next generation communicates this way
• 6 degrees of separation is now 4 due to Facebook• Each Rotarian has a significant sphere of influence• Actualize the purpose in joining Rotary.
• Three Ways To Use Social Media at your Local Club• Intra-Rotary Communications – Immediate & Recorded• Connection with Local Communities as well as Global Reach• Increase Membership – Remove the Mysterious that is Rotary
Hashtag: #D5170Build Multiple Points of Presence• Facebook Page• LinkedIn Group• Twitter Account• Pinterest Page• Google+ Page• YouTube Channel• Clubrunner Website• A Club Blog• Patch.com• Press Releases• Podcasting
Start with One, Build From There
Hashtag: #D5170
How Can Twitter Be Useful?• 100M monthly active users• Real time many-to-many communication• It’s all noise until you focus on one channel• Hashtags #• Records multiple points of view from an event.
Linda Chreno
Hashtag: #D5170
Creating Event Pages• Smart Promotion of Castro Valley Club• Use “Event” Pages• Understand the Method, Then Use It
Beyond Facebook.Steve Ontiveros
• http://www.facebook.com/cvchilicookoff• http://www.facebook.com/rowellranchrodeoparade
Hashtag: #D5170
Hashtag: #D5170
Hashtag: #D5170
Hashtag: #D5170
Facebook Workshop• San Leandro Club Community Project• Help People Get Started on Facebook• Hands-On Workshop at Multiple Locations, connected via
conference line & Facebook• Learn how to use Facebook• “Silent Running” Best Part• Successful Test• Planning to Bring to Larger Community in the spirit of
Service Above Self
Hashtag: #D5170
Takeaways• Social Media is a HUGE under-utilized
asset of communication for clubs• Much easier to provide the overall
picture of what Rotary has to offer.• Use social media to increase
membership• How to Use Twitter Effectively• Out of the Box Thinking Promotes Events AND Rotary• Facebook Workshop to Engage Community
• Audience Takeaways
Hashtag: #D5170
Evaluations• Your feedback is vitally important.• Take some time to write your evaluations before moving on to
your next session.• Thank you for your attendance and participation!
Hashtag: #D5170
Contact Info + NoticeEdward NiuText EDNIU to [email protected]/edniu
Please complete your evaluations & head to the Luncheon QUICKLY!
Thank you!