Barclaycard Anywhere Case Study Heidsieck Monopole Champagne

Founded by Florens-Louis Heidsieck in 1785, Heidsieck & Co Monopole earned its sparkling reputation as one of the most illustrious champagne houses at the turn of the 20th century. Acquired by Paul-Francois Vranken in 1996, the revolutionary entrepreneur sought to add a champagne house clearly affirmed with tradition and style.

With the King of Prussia, the English court and Tsar Nicholas II among its revered patrons, the brand went on to export its much-loved cuvée all over the world and celebrates its 230th birthday in 2015.

The story of Heidsieck & Co Monopole

Fun fact: In 2010, cases of Heidsieck & Co Monopole champagne dating back 200 years were discovered in a shipwreck at the bottom of the Baltic Sea.

1785 1895

1911 2015

German cloth manufacturer Florens-Louis Heidsieck establishes Heidsieck & Co Monopole, a wool and wine company that would eventually focus trading in the Champagne region.

Heidsieck & Co Monopole becomes official supplier of champagne to the Court of England.

Heidsieck & Co Monopole ships more than 1.5 million bottles to connoisseurs all over the world.

Heidsieck & Co Monopole pops the cork on its 230th birthday, with celebrations at Barclaycard presents British Summer Time Hyde Park.

Heidsieck & Co Monopole Timeline

1996

Vranken Pommery Ltd acquires Heidsieck & Co Monopole.

Attracting artisan traders and restaurateurs from across the globe, Barclaycard presents British Summer Time Hyde Park not only hosts some of the world’s biggest artists in the music industry, but in the food and drink industry too. Celebrating its 230th anniversary, it seemed fitting that champagne brand Heidsieck & Co Monopole chose this year to join a delectable line-up of merchants. And what better way to bring its famous fizz to the festival goers of Hyde Park than to equip their tent and the Peppermint bar staff with Barclaycard Anywhere, the mobile point of sale device.

Bringing the magic of Heidsieck & Co Monopole to Barclaycard presents British Summer Time Hyde Park

“With Heidsieck & Co Monopole, we sell nearly 1 million bottles a year in the UK, both on and off trade. We were looking for something experiential that fits in well with the brand, and Barclaycard presents British Summer Time Hyde Park and music is a good fit. We’re happy to be here.” - Howard Corrigan, Head of Sales, Vranken Pommery Ltd

Bringing the magic of Heidsieck & Co Monopole to Barclaycard presents British Summer Time Hyde Park

We spoke to Vranken Pommery Ltd Head of Sales Howard Corrigan about the brand’s entrepreneurial spirit, and what it’s like to serve their famous champagne to the crowds of Barclaycard presents British Summer Time Hyde Park.

Q&A with Howard Corrigan, Head of Sales, Vranken Pommery Ltd

Q: How has the brand been entrepreneurial over the years? A: Mr. Vranken is a good example of a self-made entrepreneur. He’s bought up brands and driven them forward throughout the globe with 11 subsidiaries, and is an aspirational character. Heidsieck is a more fun and vibrant brand, winning IWC Gold Medals with the vintage on sale here. Q: Is this the first time you’ve been at BST with the brand? A: Yes, it’s the first time we’ve been here. It’s been a really good experience so far, we’re halfway through and sales are great. We feel music is a good fit for the brand. Q: What else are you doing at BST this year? A: We’ve been entertaining clients who are delighted to be coming to one of the UK’s best festivals, and have been treating our VIP customers to champagne tasting on the BetterView platform. Q: Any tips from the top on why it has worked so well at BST? A: Hyde Park is full of London-centric people, and we’ve made champagne available to all by keeping the price down a little. In terms of sales, it’s been accessible and not priced out of the market. The bar staff have been brilliant giving table service and taking payments on the Barclaycard Anywhere device.

The benefits of Barclaycard Anywhere

Whether you’re a mobile trader or it’s your first time at a festival, do business your way, any way with a Barclaycard Anywhere mobile point of sale terminal using your smartphone or iPad*.

•  Take card payments anywhere with Wi-Fi or data network coverage

•  Access your online account 24/7 •  Manage your sales with our handy app •  Terms & Conditions apply

*iPad 2 (or higher) *Barclaycard Anywhere does not accept American Express or Diners Club

“We’re using the Barclaycard Anywhere payment system which has been a great success. Our sales figures show that we’ve actually sold more than previous years’ outdoor events. A lot of this has to do with the ease of payment.” - Howard Corrigan, Head of Sales, Vranken Pommery Ltd

Ready to start your journey with Barclaycard Anywhere? With a one-off fee of just £60 (+VAT), 2.6% per transaction, and 75p per refund, never miss a sale with your portable Barclaycard Anywhere terminal. To apply, call 0800 158 5149 or visit www.barclaycardanywhere.co.uk/apply

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